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TheLines.com: Scheffler, Rahm the oddsmakers’ favorites at PGA Championship

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3 years ago

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Masters champion Scottie Scheffler and Spaniard Jon Rahm are the oddsmakers’ consensus favorites to win the PGA Championship this week at Southern Hills Country Club in Tulsa, Okla., according to TheLines, which tracks odds in the U.S. regulated sports betting market.

Scheffler, who entered 2022 without a PGA Tour win in his career, has now won four times and ascended to the No. 1 world ranking. Both Scheffler and Rahm are listed at +1100, according to a consensus of the nation’s largest legal online sportsbooks — including DraftKings, FanDuel, BetMGM, BetRivers, Caesars, and PointsBet. That means a bettor will win $1,100 for every $100 wagered should Scheffler or Rahm claim the Wanamaker Trophy.

Rahm won last year’s U.S. Open in June to claim his first major title, but was winless until three weeks ago at the Mexico Open. Rory McIlroy is next at +1400, followed by Justin Thomas (+1500), Collin Morikawa (+1800), and Patrick Cantlay (+1800).

Also at +1800 is Jordan Speith, who needs a PGA Championship to complete the career Grand Slam. Spieth missed the cut at The Masters but rebounded to win the following week, and he finished second over the weekend at the Byron Nelson Championship.

Tiger Woods, who shocked many by not only playing at The Masters, but also making the cut, is +6000 at this week’s PGA. This will be just his second start since the devastating car accident 16 months ago.

The PGA Championship will not have a back-to-back winner after Phil Mickelson — who stunned many last year with a win at Kiawah Island, South Carolina — withdrew from this year’s event. Mickelson has not played a PGA Tour event or major championship since his controversial comments about the Saudi Arabian government and his connection to LIV Golf, the Saudi-backed rival to the PGA Tour.

“There will be a lot of talk this week about who is not playing, and the fact that Tiger Woods is playing,” said Brett Collson, lead analyst for TheLines. “While the PGA has had its share of longshot winners in the past, golf hasn’t really had a surprise major champion since Gary Woodland won the 2019 U.S. Open. There is value down the board, but bettors will likely focus on the top of the board when picking a winner this week.”

As for the course, Southern Hills should prove to be a strong test, playing at more than 7,500 yards this week.

“As it relates to Southern Hills, the 2022 PGA Championship is a perfect amalgamation of the characteristics of each of the other three Majors,” said John Haslbauer, who writes about golf wagering and advanced golf metrics for TheLines. “It has the expansive undulating fairways and around-the-green premiums of Augusta National, it has the tight greenside runoffs and exposure to high winds which we’re accustomed to seeing at The Open, and it’s been lengthened to a point where distance will provide a distinct advantage, just like the U.S. Open.”

The consensus odds for the favorites to win the 2022 PGA Championship as of May 16:

  • Jon Rahm, +1100
  • Scottie Scheffler, +1100
  • Rory McIlroy, +1400
  • Justin Thomas, +1500
  • Collin Morikawa, +1800
  • Patrick Cantlay, +1800
  • Jordan Spieth, +1800
  • Dustin Johnson, +2000
  • Cam Smith, +2000
  • Viktor Hovland, +2200
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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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April 14, 2025

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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6 hours ago

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April 14, 2025

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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Aaron LaBerge

PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario

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4 days ago

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April 10, 2025

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PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.

theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.

theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.

“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.

The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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