Caesars Entertainment
Caesars Sportsbook Named Official Sports Betting Partner of the Indy 500 and Indianapolis Motor Speedway
Caesars Entertainment, Inc. and Indianapolis Motor Speedway announced a partnership to make Caesars Sportsbook an Official Sports Betting Partner of the Indy 500 and IMS. The collaboration also makes Caesars Sportsbook a sponsor for the remaining IMS races on the 2022 calendar, starting with the GMR Grand Prix on May 14, and includes the opening of the very first exclusive betting lounge at the Racing Capital of the World.
The Caesars Sportsbook Lounge at Pagoda Plaza will greet spectators on practice and race days during the month of May providing Caesars Sportsbook app users with an elevated viewing experience, complimentary food and drink, live entertainment, and racing games to go along with branded giveaways throughout the course of every race. Additionally, Caesars Sportsbook receives access to IMS logos and marks, digital and social media assets, as well as a variety of exclusive VIP speedway experiences for its users at IMS available through the industry-leading loyalty program, Caesars Rewards.
“The Indianapolis Motor Speedway and the Indy 500 are iconic American sports traditions,” said Eric Hession, Co-President of Caesars Digital. “Partnering with one of racing’s most iconic venues and ‘The Greatest Spectacle in Racing’ provides our customers with unique experiences through Caesars Rewards. This will be an impactful partnership for us that builds upon our commitment to the state of Indiana alongside the investments into our resorts and the communities they serve.”
“We’re extremely excited about this partnership with Caesars and believe their on-site presence – which is a first for our storied facility – will give fans a new opportunity to engage with the on-track action at the Racing Capital of the World,” said Indianapolis Motor Speedway President J. Douglas Boles. “This is another reason to look forward to an epic and historic Month of May at IMS.”
Caesars has a legacy in Indiana through its best-in-class resorts including the newly branded Horseshoe Indianapolis, Harrah’s Hoosier Park, and Horseshoe Hammond. Most recently, Caesars shared plans for a $39 million investment to expand the casino gaming floor of Harrah’s Hoosier Park shortly following the completion of its significant $33.7 million enhancement and expansion to Horseshoe Indianapolis resulting in 25,000 square feet of new gaming space, including a live World Series of Poker Room with 20 tables.
The IMS partnership includes race day support with video board placements, PA announcements, and program ads to promote Caesars Sportsbook. In celebration of the 106th running of the Indy 500, Caesars Sportsbook will offer new customers an exciting promotion: download the Caesars Sportsbook app and make a first-time deposit of $20 to receive $106 in free bets along with entry into the Caesars Sportsbook Lounge at Pagoda Plaza.
Brownstein Hyatt Farber and Schreck LLP
Caesars Entertainment Closes Sale of the LINQ Promenade
Caesars Entertainment announced the closing of the previously announced sale of the LINQ Promenade to a joint venture formed between TPG Real Estate (TPG) and the Investment Management Platform of Acadia Realty Trust (Acadia) for $275 million. Concurrent with the closing of the transaction, Caesars made a $275 million voluntary prepayment of the Term Loan B due 2030 with the proceeds from the transaction.
Latham & Watkins LLP and Brownstein Hyatt Farber and Schreck LLP represented Caesars on the transaction. Kirkland & Ellis LLP provided transaction counsel to TPG & Acadia.
Caesars Entertainment
Caesars Entertainment Enters into Definitive Agreement to Sell the LINQ Promenade
Caesars Entertainment has announced that it has entered into an agreement to sell the LINQ Promenade to a joint venture to be formed between TPG Real Estate (TPG) and the Investment Management Platform of Acadia Realty Trust (Acadia) for $275 million. The sale is subject to customary approvals and other closing conditions and is expected to close during the fourth quarter 2024.
“The sale of the LINQ Promenade represents an accretive, non-core asset sale that will accelerate our debt reduction goals. I want to thank all the team members and the tenants of the LINQ Promenade for their partnership over the last 10 years and wish them continued success,” said Tom Reeg, CEO of Caesars Entertainment.
Latham & Watkins LLP and Brownstein Hyatt Farber and Schreck, LLP represented Caesars on the transaction. Kirkland & Ellis LLP provided transaction counsel to TPG & Acadia.
Caesars Digital
Gaming Realms Launches Exclusive Blackjack Game on Caesars Entertainment’s iGaming Platforms
Gaming Realms, a leading provider of mobile-focused gaming content, has expanded its partnership with Caesars Entertainment with the launch of a new exclusive title, Caesars Blackjack X-Change.
Now live on Caesars Palace Online Casino and Caesars Sportsbook & Casino in New Jersey, Michigan, and Ontario. Caesars Blackjack X-Change is a reimagining of Gaming Realms’ popular Blackjack X-Change title, featuring a revamped aesthetic anchored by the Caesars brand and the excitement of the Las Vegas strip’s most iconic casino.
The game combines the thrill of traditional blackjack with an innovative X-change feature, allowing players to swap their cards between hands, adding a layer of depth and decision-making to classic blackjack gameplay. This title marks Gaming Realms’ second custom launch on Caesars’ digital platforms following the successful launch of Caesars Palace Slingo last year.
This latest collaboration emphasises Gaming Realms’ ability to provide localised content and branded games that align with operator and player needs. It follows other exclusive games made for leading operators worldwide such as MrQ, Superbet and Sky Betting & Gaming.
Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “Our partnership with Caesars continues to be a resounding success, with players demonstrating a natural affinity for the strategic depth and variety offered by our portfolio. Building on the success of last year’s exclusive game, Caesars Blackjack X-Change is a natural progression in our ongoing collaboration and underscores the popularity of our titles with the operator.”
Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “The launch of Caesars Blackjack X-Change on our platforms is another example of the exciting custom game content we aim to bring to our players on a regular basis. Our partnership with Gaming Realms has continued to deliver innovative concepts and new titles for our players. This exclusive title is a fun spin on the classic live casino game beloved by many players that offers a fresh and engaging experience.”
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