Brazilian market
Fogobet Expands in Brazil
West End Gaming brings Fogobet back to the Brazilian market, the company’s new bookmaker, fully aimed at the Brazilian public.
Updated and modern, Fogobet Brasil offers even more complete services than in the last version of the site, now with 24/7 customer service, instant payments via PIX, a complete eSports market, live betting, high odds in various markets, and a series of benefits for Brazilian bettors.
Observing the various problems that Brazilians have with bookmakers, the brand’s intention is to bring the local bettor a 100% efficient experience, making bettors feel truly at home. For this, the site is being fully translated into Brazilian Portuguese, in addition to offering interesting promotions to users.
Stavros Karagkounis, CEO of Fogobet, comments on the arrival of the house to the Brazilian market: “We are confident that it will be a good time to reinforce our brand with the Brazilian public. We have understood what the bettor wants and what he needs to have a good experience. We will provide exactly what Brazilians need to bet on”.
In addition to sports betting, Fogobet also features a full casino, full of renowned games from around the world, with welcome bonus offers above the market average.
Andrey Starovoitov
SOFTSWISS Poised to Become First Certified Software Provider in Brazil
SOFTSWISS, a global leader in the iGaming technology with over 15 years of experience, is on track to secure certification for its Casino Platform and Sportsbook in Brazil. The certification process, conducted by an authorised testing laboratory, is currently underway. As the process unfolds, SOFTSWISS shares insights into the critical requirements for success in the burgeoning Brazilian market.
Last year, SOFTSWISS obtained GLI-19 and GLI-33 certifications, providing a solid foundation for meeting Brazil’s regulatory standards. However, the Brazilian market has its distinct regulatory demands. Through close consultations with certifying laboratories, SOFTSWISS has identified key priorities set by the Brazilian Government, including player registration, Know Your Customer (KYC) protocols, and responsible gambling practices.
Andrey Starovoitov, Co-CEO at SOFTSWISS, comments: “We view Brazil as a highly promising region and are encouraged by the progress in local regulation as well as by the proactive efforts of local authorities to refine and enhance the existing legal framework. The stringent requirements for gambling software emphasise responsible gambling and public protection, which regulators aim to balance effectively with business interests. It’s clear that the Brazilian Government is working diligently to maintain the appeal of white labelling within this market, ensuring a healthy environment for both operators and players.”
Enhanced Registration Processes
One of the standout features of Brazil’s regulatory approach is its emphasis on a robust registration process designed to mitigate potential risks for both players and operators. Notably, the regulation requires new players to provide a CPF number (Brazilian Individual Taxpayer Registry Number) during registration. The system verifies the number to prevent users from creating multiple accounts as well as guarantees that registrations are made with accurate personal details, reducing fraud risks.
This measure will be crucial in preventing underage gambling, protecting self-excluded individuals, shielding operators from bonus abuse through account multiplicity, and enabling the government to monitor tax compliance on winnings.
Stringent KYC Protocols
Brazil’s regulatory framework is also expected to introduce enhanced KYC procedures. Specific user actions, such as password resets or profile updates, may require additional verification steps. A possible implementation is a liveness check, necessitating technical upgrades to most existing platforms. This approach ensures higher security and compliance, safeguarding both operators and end-users.
Commitment to Responsible Gambling
Responsible gambling is a top priority for the Brazilian regulator. Currently, the regulator is formulating a comprehensive set of requirements that will empower players to control their gaming activities. These features must be seamlessly integrated into gaming platforms, reflecting the government’s commitment to protecting players and promoting a safe gambling environment.
Given its extensive expertise in this area, SOFTSWISS is well-positioned to meet these requirements. With a strong track record in maintaining high security standards, the company has demonstrated its capability by helping operators secure around 6 million euro through its Anti-Fraud team in H1 2024. These efforts have not gone unnoticed; SOFTSWISS has been recognised with multiple industry accolades, such as SiGMA Africa Awards, for its commitment to responsible gambling, solidifying its reputation as a leader in this field.
Earlier this year, as part of its strategic expansion in Brazil, SOFTSWISS appointed legendary F1 driver Rubens Barrichello as its Non-Executive Director in Latin America. Barrichello, renowned for his success in the highly competitive world of motorsport, brings invaluable expertise in navigating cutting-edge technology and innovation. His involvement also ensures that SOFTSWISS benefits from his deep understanding of the Brazilian market and integrates a local perspective into its product development.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Brazilian market
Pragmatic Play Brings Localized Roulette Table to Brazilian Market
Pragmatic Play, a leading content provider to the iGaming industry, has launched a localized Roulette table for operators in Brazil.
Creating its first Brazilian Portuguese-language version of its leading Live Casino product, the new release includes Pragmatic Play’s signature high-quality studio, boasting a 4K immersive view which Brazilian operators will now benefit from.
As with all of its Roulette tables, it also features interactive game statistics, the ability to save favorite bets and chat with a dealer as well as special bets: Final en Plain, Finales a Cheval, and Full Complete.
Joining a number of region-targeted Roulette tables such as Turkish Roulette, Korean Roulette, Swedish Roulette, and Flemish Roulette in its portfolio, the supplier continues to focus on delivering localized content in its Live Casino offerings.
The new table serves as a further testament to Pragmatic Play’s dedication to being the leading supplier in the Brazilian market.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Customised region-focused content has proven pivotal to the continued success of our Live Casino portfolio, and we’re delighted to now offer this to Brazilian operators with our latest Roulette table.
“Providing a table in the player’s native tongue will further immerse them into the game and increase the enjoyment of the experience, boosting engagement for our partners.”
Bet7.com
Bet7.com Hires Control F5 to Expand in Brazil
Bet7.com, a platform full of attractions and with a large sportsbook that now focuses on the Brazilian market, has just hired Control F5 to develop the operation and branding. bet7.com is represented by a big name in the sports world. Former player and presenter Neto is the ambassador of the brand, which offers various promotions and benefits to bettors.
The hiring of Control F5 by bet7.com aims to increase brand recognition in Brazil and both are jointly preparing a strategic plan for the development of the operation and branding, according to the CEO of the bookmaker:
“bet7.com is here to stay. We know that given the lack of regulation in the Brazilian market, in order to succeed, we would have to make twice as much effort. Fortunately, everything is running smoothly and we believe that we are already a respected and reference brand.”
“We managed to gain great credibility in the eyes of the Brazilian player. Although we are a recent brand and have been operating in the country’s market for a short time. The goal is to grow even more and become the number 1 brand in Brazil and throughout Latin America. We are just at the beginning. Many things will happen in the second half of 2023 that will take bet7.com to another level,” added the company’s director.
According to the CEO, the company chose to work with Control F5 for “always looking for valued partners and the best in the various areas of the iGaming market. In this way, we believe that the Control F5 perfectly fits the profile we are looking for.”
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