

Caesars Entertainment
Caesars Expands Loyalty Program to Add Tier Credits That Raise Members’ Status via Visa Card Purchases
Caesars Entertainment has raised the stakes once again, now offering more ways than ever to earn Caesars Rewards Tier Status with the new and improved Caesars Rewards Visa card, in partnership with Bread Financial. For the first time, new and existing Caesars Rewards members will earn not just Reward Credits but also have the opportunity to raise their Tier Status with every purchase made using their Caesars Rewards Visa card.
“Caesars Rewards is the largest loyalty program in the industry, and we continue to challenge ourselves to find new ways to reward our members and help get them the best offers and rewards in the business. We are thrilled that, with the help of our partner Bread Financial, our Caesars Rewards members now have even more opportunities to unlock the experiences and service that only Caesars Rewards can provide,” Josh Jones, Chief Marketing Officer of Caesars Entertainment, said.
Through purchases made on their Caesars Rewards Visa card, Caesars Rewards members have long earned Reward Credits which members can use on casino play, dining, travel and entertainment at the more than 50 Caesars Rewards destinations, as well as for free play and sports bets on the new Caesars Sportsbook and Casino app. Under this expanded program, they will also earn Tier Credits that accumulate and unlock higher status levels and benefits through the Caesars Rewards program. All new and current Caesars Rewards Visa cardholders will automatically be eligible to earn Reward Credits and Tier Credits under the new program.
“Using our proprietary optimization process for value propositions, Bread Financial and Caesars Entertainment created an elevated Tier Credit program with enhanced rewards that meet the needs of Caesars’ most loyal customers. The updated earning program gives consumers the opportunity to earn even more Reward Credits back on dining, travel and entertainment for use on their next trip to any Caesars Rewards destination,” Val Greer, EVP and chief commercial officer of Bread Financial, said.
With the new Tier Credit program, Caesars Rewards Visa cardholders can receive:
- 2500 Tier Credits and a Platinum status upgrade upon card activation with first purchase outside of a Caesars Rewards destination;
- 10,000 Reward Credits and 2500 Tier Credits with $1000 spent within the first 90 days outside of a Caesars Rewards destination; and
- 5000 Tier Credits with a $5000 annual spend and more.
Additionally, members can earn five times the Reward Credits for every dollar spent at Caesars Rewards destinations and two times the Reward Credits for every dollar spent on restaurants, travel and entertainment outside of Caesars Entertainment.
Alex Malchenko Head of Sales at Evoplay
Evoplay strengthens Ontario presence in partnership with Caesars Entertainment

Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.
Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.
The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.
Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.
“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”
The post Evoplay strengthens Ontario presence in partnership with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.
Caesars Entertainment
The 2025 “Low-Wage 100” Report Reveals Significant Employee Pay Disparities in the Gambling Industry

Leading gambling companies Caesar’s Entertainment, MGM Resorts International, and Las Vegas Sands have recently been spotlighted in the 2025 “Low-Wage 100” report. This annual publication by the Institute for Policy Studies and Inequality.org identifies S&P 500 companies that show the smallest median wages for their employees compared to the large earnings of their top executives.
The financial figures reveal significant disparities in compensation. In 2024, Caesar’s CEO Tom Reeg earned $18.4 million, while the average U.S. employee at the company received just $43,880, resulting in a salary gap of 419 to 1. MGM’s CEO Bill Hornbuckle earned $15.8 million, sharply contrasting the company’s median employee salary of $47,607, creating a 332 to 1 ratio. Meanwhile, Las Vegas Sands’ Robert Goldstein took home $21.9 million, dwarfing the $42,426 earned by the typical worker and leading to a 516 to 1 pay disparity.
These pay gaps have sparked ongoing criticism of the casino industry. Since 2019, the top executive pay at Caesar’s has more than doubled, surpassing the 40% wage increase seen among its workforce. Though MGM and Las Vegas Sands have also raised executive salaries at a faster rate than employee wages, their growth was less dramatic compared to Caesar’s.
Experts argue that this imbalance extends beyond optics. The report examines billions spent on stock buybacks which inflate share prices and executive compensation, while funding for employee wages and training remains insufficient. For instance, MGM invested over $9.5 billion in buybacks last year—more than twice what was spent on upgrading its properties.
This uneven pay structure is not limited to major companies in the S&P 500. Smaller gaming firms reveal similar trends. Penn Entertainment reported a striking 734 to 1 gap, with its CEO earning $26.6 million and the average employee making $36,322. Boyd Gaming followed with a 304 to 1 ratio, and Golden Entertainment showed a 155 to 1 difference.
Industry critics suggest these pronounced salary gaps damage employee morale and complicate talent retention, ultimately hindering long-term growth. Calls for reform include proposals to increase taxes on companies with large pay disparities and to levy higher taxes on stock buybacks.
Despite these controversies, these companies remain among Nevada’s top employers and hold substantial influence within the global gambling market. Nevertheless, the study concludes that the industry’s focus on rewarding shareholders and executives over workers will likely persist without regulatory intervention.
The post The 2025 “Low-Wage 100” Report Reveals Significant Employee Pay Disparities in the Gambling Industry appeared first on Gaming and Gambling Industry in the Americas.
Caesars Entertainment
Caesars Entertainment Launches Signature American Roulette

Caesars Entertainment has launched its third fully in-house developed proprietary online casino title: Signature American Roulette. Now live in New Jersey, the game is available across Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino, bringing another standout addition to the Company’s Signature table game series.
Developed by Empire Creative, Signature American Roulette reflects Caesars’ growing investment in building its own proprietary content, a cornerstone of its online casino strategy aimed at delivering a best-in-class player experience.
“Our in-house content team’s latest addition to the Signature series of table games is a standout for our online casino players. Bringing Signature American Roulette to our iGaming platforms perfectly complements our suite of Caesars-branded table games and further strengthens the robust collection of digital offerings that bring the energy of the casino floor to players’ mobile devices,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
Signature American Roulette follows the recent launches of fan-favorite Signature titles, Caesars Palace Signature Multihand Blackjack Surrender in May and Signature Blackjack Surrender in June, both also developed by Empire Creative. Online casino players can enjoy these games across Caesars’ marquee iGaming platforms in New Jersey, Michigan and Ontario, with Caesars Palace Signature Multihand Blackjack Surrender now also available on Caesars Palace Online Casino in Pennsylvania.
“Signature American Roulette continues our commitment to delivering immersive and player-centric table games that align with our many iconic brands. From player-selectable wheel spin direction and speed to our intuitive favorite bets system, every detail is crafted to boost engagement. With seamless play in portrait or landscape modes and picture-in-picture win evaluations, we’re bringing the thrill of the casino straight to players’ fingertips,” said Scott Krell, Senior Director of Game Products and Head of Studio at Caesars Digital.
Those 21 and older in New Jersey can play Signature American Roulette by downloading the Caesars Palace Online Casino, Horseshoe Online Casino or Caesars Sportsbook & Casino apps on iOS or Android, or visiting the platforms on desktop. These platforms are also available in Pennsylvania, Michigan, Ontario, and West Virginia, offering a dynamic online casino experience that features Caesars-branded games, timeless casino classics, and unique titles from top game providers. Each platform offers a dynamic online casino experience with a range of unique games from top providers, Caesars-branded games, and timeless casino classics. Additionally, each platform integrates Caesars Rewards, the Company’s industry-leading loyalty program allowing players in the US to earn Caesars Rewards Credits redeemable for unforgettable experiences at more than 50 world-class Caesars Rewards destinations across North America.
The post Caesars Entertainment Launches Signature American Roulette appeared first on Gaming and Gambling Industry in the Americas.
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