Canada
LOW6 APPOINTS MULTIMEDIA SALES EXPERT CHRISTOPHER YATES TO LEAD NORTH AMERICAN PARTNERSHIPS
“We’re delighted to have Chris join the team to spearhead our Sales and Partnerships in North America,” commented Low6 CEO and co-Founder, Jamie Mitchell. “Chris is a proven sports leader, and his experience and relationships within the U.S. will be invaluable to us as we build on our partnerships with the PGA Tour, Learfield, and the Cincinnati Bengals, amongst other significant clients.”
Chris Yates, Low6: “I am thrilled to be joining one of the leaders in Free To Play sports gaming and technology. I have been impressed with the team at Low6 and their ability to develop award winning, innovative and creative solutions that redefine the future of sports mobile gamification.
“Through their ability to harness the power of gamification, combined with leveraging data, Low6 has created a unique and extraordinary opportunity for sports franchises, leagues, sportsbooks, and media outlets worldwide, to engage and monetize their digital fan base. It’s an exciting time in this rapidly evolving space, and I share the team’s enthusiasm to bring unique gaming experiences to partners worldwide.”
Yates’ decorated career in sports, entertainment and gaming include being a lead in Global Partnerships for Feld Entertainment, Tough Mudder, The Women’s Tennis Association and Stardoll Media. The latter of which was successfully merged with Roblox. He also held the position of Vice President, Digital for Time Inc. where he managed a senior Corporate Advertising Sales and Marketing team across all of Time Inc.’s 32 digital properties. His accolades also include launching Nick.com, Nick Games & Sports & NickJR.com for Viacom/MTV Networks.
awager’s live-stream solution brings physical slot machine games online, delivering an authentic casino experience remotely. Today, awager proudly announces the launch of its latest product version with Loto-Québec. Building on two successful years with awager’s second product version, this latest release introduces an advanced solution that brings the realism of the casino floor to players’ devices, offering an even more immersive experience through awager’s enhanced technology.
This product launch features awager’s unique “Casino-in-Casino” solution, part of a suite of offerings designed to deliver real-time, physical casino experience. A dedicated studio has been built on the Casino de Montréal floor.
This product version aims to bring the most authentic online casino experience yet. With a multitude of camera angles, real-time player engagement, full machine interaction, 4K video streaming with minimal lag, and full sound capture, players can enjoy an immersive session that captures the spirit of the casino. Additionally, a 3D video simulation was created, allowing players to “walk through” the Casino de Montréal when they enter the awager lobby, providing a true-to-life ambience for a realistic experience.
This launch strengthens a partnership with Loto-Québec that began in 2022, when awager’s second product version first captivated players. With its third version now live, awager and Loto-Québec are set to continue their successful collaboration, elevating digital casino gaming for players across Québec.
Warren Steven, GM of North America for awager: We are proud to work alongside Loto-Québec and to provide the province’s players with the most advanced and exciting casino technology on the market.
We truly believe that the third version of our product is the most innovative yet and that there is nothing else quite like it on the market. It immerses players in the online casino environment and provides a unique experience, blurring the line between land-based and online casino action.
The Canadian market is a key strategic market for awager in North America, and it is a privilege to work alongside Loto-Québec and provide its customers with this exciting new experience.
François Hardy, Senior Director of Products and Innovation at Loto-Québec: At Loto-Québec, we are always looking for new and exciting ways to entertain our players. We want to be able to provide them with the latest technology and gaming on the market. Awager’s product perfectly aligns with this vision, enabling us to provide a refreshing and dynamic experience to our players.
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
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