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MaximBet and Charlie Blackmon Team Up For First-Ever Partnership Between Active Baseball Player and Sports Betting Brand

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Landmark deal includes personal appearances, special promotions, responsible gaming initiatives, “money can’t buy” experiences and access to custom gear from SolesbySir

MaximBet, the lifestyle sports betting and online casino brand, announced that it has signed Colorado Rockies star Charlie Blackmon to sports betting’s first-ever partnership deal with an active pro baseball player.

Blackmon, a four-time MLB All-Star and the second longest tenured player in Rockies history, becomes MaximBet’s first active professional athlete ambassador from the four major U.S. sports. The outfielder, known as “Chuck Nazty,” will be featured by MaximBet in upcoming marketing campaigns, fan events, promotions and social media content.

“As I learned more about MaximBet, I knew this absolutely was the right brand for me,” said Blackmon. “MaximBet has really attached itself to the local Colorado community, and I cannot wait to have some fun with MaximBet and surprising fans with incredible ‘money can’t buy’ experiences all season.”

Blackmon ranks second all-time in hits, games played and at-bats for the Rockies and is third in runs scored and total bases in team history. The 2017 NL Batting Champion was selected in the second round of the 2008 draft by the Rockies and has played his entire career in Colorado.

“Charlie is one of the most revered Rockies players of all time, and his style and career success makes him a perfect fit for MaximBet,” said Daniel Graetzer, CEO, MaximBet. “We are thrilled to welcome Charlie to the MaximBet family. We look forward to him hitting it out of the ballpark for us as we continue to grow in Colorado and across the country.”

As part of the partnership, MaximBet is also collaborating with iconic, custom artist, SolesbySir, to design one-of-a-kind baseball and personal interest items for Blackmon. SolesbySir, whose real name is Marcus Rivero, crafted a custom co-branded Rawlings glove, Nike cleats and New Era Rockies hat and, given Blackmon’s love of fishing, he minted a personalized tackle bag, fisherman’s scissors and cooler for the new MaximBet ambassador.

Not only that, MaximBet and Rivero will be gifting select new account holders their own custom items from the SolesbySir Collection. Customers who sign up by April 30 are eligible to receive the free swag. Winners will receive their custom gear within 2-4 weeks.

In addition, MaximBet is offering new customers a $500 Risk Free Bet on any game.

Currently live in Colorado, MaximBet is owned and operated by Carousel Group and in partnership with Maxim, the premier lifestyle brand. The company recently announced plans to debut in Indiana and Iowa next, and it has additional market access in New Jersey, Ohio, Pennsylvania, along with several other markets, including the province of Ontario in Canada. Details for those markets will be announced soon.

Last year, MaximBet became the first sports betting company to enter a Name, Image and Likeness (NIL) deal with college athletes. The groundbreaking deal offered all 21+ female student-athletes in Colorado, at Division I, II or III colleges, endorsement opportunities that included social media content, event appearances and free merchandise.

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BCLC

Surrey Resident Wins Record-Breaking $80-Million Lotto Max Jackpot

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Justin Simporios is normally a sound sleeper who “can fall asleep anywhere” – but he had a very sleepless night, after learning he won an $80-million Lotto Max jackpot from the May 9, 2025 draw. This is the largest lottery jackpot ever won in B.C. and is also the largest jackpot ever won by a single individual in Canada.  

“It was 10:30 p.m.,” recalled Simporios of the moment he realized he won. “I saw that someone won $80 million in Surrey. I was joking and told my wife ‘we’re millionaires!’ and she told me to stop making that joke. After, I manually checked each number before scanning [using the BCLC Lotto! I cried and shouted, ‘we’re millionaires!’” 

The Surrey resident woke up his wife to share the news. “She was in complete disbelief and a bit mad at me because our daughter wasn’t feeling well.” Simporios’ wife luckily agreed this was a good reason to wake her.  

While still in disbelief about his win, Simporios is ultimately most excited to share his windfall with his family. “I want to help my family and my wife’s family. I’ll pay off my sister’s medical school debt and help my mom retire early – just giving my family a head start in life.”  

Giving back to the community in Surrey and B.C. is also a key priority for Simporios. “I’ve struggled before and needed help. Even if I can give an ounce of happiness, I want to help where we can. This feels like a dream.”  

As an avid LA Lakers fan, Simporios mentioned he would like to see LeBron James play before James retires. He also plans to visit his family in the Philippines for a family reunion. “My wife and kid have never visited!”   

On how it feels to win a record-breaking jackpot?   

“The biggest change will be having more time with my wife and family. We want to live with a purpose – to help the community around us.”  

Simporios purchased the winning ticket at the Walmart Supercentre in Central City on King George Boulevard in Surrey. 

So far in 2025, B.C. lottery players have redeemed more than $101 million from Lotto Max. Lotto Max is a nationwide lottery game drawn on Tuesdays and Fridays after 7:30 p.m. (PST).  

Players can purchase tickets at lottery retailers or at PlayNow.com. Winning numbers and group release forms can be found online at www.bclc.com. Players can check their lottery tickets anytime, anywhere on iOS and Android devices. Learn more about the BCLC Lotto! 

BCLC offers socially responsible gambling entertainment while generating income to benefit all British Columbians. Players can visit PlayNow.com to learn how to set time and money limits. 

The post Surrey Resident Wins Record-Breaking $80-Million Lotto Max Jackpot appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO calls on media platforms to step up the fight against unregulated online gambling sites

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The Alcohol and Gaming Commission of Ontario (AGCO) has contacted more than a dozen traditional and digital media platforms, calling on them to stop promoting unregulated online gambling and sports betting sites like Bodog to Ontario residents.

Operated by Il Nido Inc., Bodog is an offshore operator actively targeting Ontarians by advertising on popular traditional and digital media platforms. Despite blocking players in Quebec and Nova Scotia from accessing their unregulated gambling and sports betting sites, Bodog continues to allow Ontarians to access these sites while advertising heavily on traditional and digital media platforms targeting Ontarians.

Under the Gaming Control Act, 1992, Bodog and other online gambling sites are required to register with the AGCO and sign an operating agreement with iGaming Ontario in order to operate in Ontario. Ontario’s regulated igaming framework requires operators to meet comprehensive requirements related to game integrity, player protection, anti-money laundering and information privacy. Bodog’s efforts to direct Ontarians to unregulated gambling undermine player protection and other safeguards which exist in the regulated market, as well as fair market principles.

By airing ads for Bodog and other unregulated operators, legitimate media platforms are providing a veneer of legitimacy to unregulated and high-risk sites and creating confusion for Ontarians. The AGCO is therefore calling on these platforms to take a stand against the promotion of unregulated online gambling sites and remove the ads. By doing so, broadcasters and digital media companies will help reduce the risks these sites pose to Ontarians and support the long-term sustainability of Ontario’s regulated igaming market – all key objectives of the AGCO.

The AGCO will continue to work with its partners – both in Ontario and internationally – to combat these unregulated sites and protect the public.

“The AGCO is committed to protecting Ontario players and ensuring they have the safest experience by playing on regulated igaming sites. By refusing to carry advertising from unregulated and high-risk operators like Bodog, media organizations can exemplify social responsibility and play an important role in protecting Ontarians and supporting Ontario’s regulated market.”  – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO.

The post AGCO calls on media platforms to step up the fight against unregulated online gambling sites appeared first on Gaming and Gambling Industry in the Americas.

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Caesars Entertainment

OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino

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The Ontario Lottery and Gaming Corporation has selected Caesars Entertainment as the Service Provider in the Windsor Casino procurement process. This is the final procurement process in the OLG’s land-based gaming modernization initiative.

Tom Reeg, CEO of Caesars Entertainment, said: “We are thrilled to be selected as the service provider for the Windsor Casino by the OLG. Caesars has a long history of managing Windsor and looks forward to continuing to deliver exceptional guest service and experiences at the property.”

Caesars and its predecessor companies have partnered with the OLG to operate Caesars Windsor (fka. Casino Windsor) since the opening of the temporary facility in 1994. Caesars will assume responsibility for gaming and non-gaming operations of the Windsor casino on behalf of the OLG under a 20-year operating agreement, which is expected to begin in 2026.

OLG requires an 18-month restriction on any organizational changes consistent with other gaming bundle modernizations in Ontario. Unionized employees will continue to be governed by the terms of their collective agreement.

The post OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino appeared first on Gaming and Gambling Industry in the Americas.

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