Canada
MaximBet and Charlie Blackmon Team Up For First-Ever Partnership Between Active Baseball Player and Sports Betting Brand
Landmark deal includes personal appearances, special promotions, responsible gaming initiatives, “money can’t buy” experiences and access to custom gear from SolesbySir
MaximBet, the lifestyle sports betting and online casino brand, announced that it has signed Colorado Rockies star Charlie Blackmon to sports betting’s first-ever partnership deal with an active pro baseball player.
Blackmon, a four-time MLB All-Star and the second longest tenured player in Rockies history, becomes MaximBet’s first active professional athlete ambassador from the four major U.S. sports. The outfielder, known as “Chuck Nazty,” will be featured by MaximBet in upcoming marketing campaigns, fan events, promotions and social media content.
“As I learned more about MaximBet, I knew this absolutely was the right brand for me,” said Blackmon. “MaximBet has really attached itself to the local Colorado community, and I cannot wait to have some fun with MaximBet and surprising fans with incredible ‘money can’t buy’ experiences all season.”
Blackmon ranks second all-time in hits, games played and at-bats for the Rockies and is third in runs scored and total bases in team history. The 2017 NL Batting Champion was selected in the second round of the 2008 draft by the Rockies and has played his entire career in Colorado.
“Charlie is one of the most revered Rockies players of all time, and his style and career success makes him a perfect fit for MaximBet,” said Daniel Graetzer, CEO, MaximBet. “We are thrilled to welcome Charlie to the MaximBet family. We look forward to him hitting it out of the ballpark for us as we continue to grow in Colorado and across the country.”
As part of the partnership, MaximBet is also collaborating with iconic, custom artist, SolesbySir, to design one-of-a-kind baseball and personal interest items for Blackmon. SolesbySir, whose real name is Marcus Rivero, crafted a custom co-branded Rawlings glove, Nike cleats and New Era Rockies hat and, given Blackmon’s love of fishing, he minted a personalized tackle bag, fisherman’s scissors and cooler for the new MaximBet ambassador.
Not only that, MaximBet and Rivero will be gifting select new account holders their own custom items from the SolesbySir Collection. Customers who sign up by April 30 are eligible to receive the free swag. Winners will receive their custom gear within 2-4 weeks.
In addition, MaximBet is offering new customers a $500 Risk Free Bet on any game.
Currently live in Colorado, MaximBet is owned and operated by Carousel Group and in partnership with Maxim, the premier lifestyle brand. The company recently announced plans to debut in Indiana and Iowa next, and it has additional market access in New Jersey, Ohio, Pennsylvania, along with several other markets, including the province of Ontario in Canada. Details for those markets will be announced soon.
Last year, MaximBet became the first sports betting company to enter a Name, Image and Likeness (NIL) deal with college athletes. The groundbreaking deal offered all 21+ female student-athletes in Colorado, at Division I, II or III colleges, endorsement opportunities that included social media content, event appearances and free merchandise.
BetConstruct
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.
The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.
“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.
The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.
This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.
The post BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity appeared first on Gaming and Gambling Industry in the Americas.
Canada
Great Canadian Entertainment and Petroglyph Development Group Announce Closing of the Acquisition of Casino Nanaimo and Elements Casino Victoria
Great Canadian Entertainment and Petroglyph Development Group Ltd. announced that PDG has closed the previously announced acquisitions of Casino Nanaimo and Elements Casino Victoria from Great Canadian, in historic transactions for both parties. PDG is a wholly owned corporation of Snuneymuxw First Nation (the “Nation”) and is dedicated to realizing the economic potential of the Nation.
The transactions, originally announced on June 24, 2024, for Casino Nanaimo and September 10, 2024, for Elements Casino Victoria, have received all required approvals from the regulatory authorities.
“We are thrilled to have completed these transactions. An incredible amount of work has been undertaken by our corporate team, our on-site teams at both properties, and PDG to achieve this successful closing. I am grateful for their efforts, as well as everyone at the B.C. Lottery Corporation and the Gaming Policy Enforcement Branch, who were thoughtful, diligent, and thorough in facilitating these closings,” said Matt Anfinson, Chief Executive Officer of Great Canadian.
“We look forward to working closely with PDG during the transition period to support the continued successful operation of Casino Nanaimo and Elements Casino Victoria,” Anfinson added.
“We celebrate the closing of our two casino acquisitions and our continued progress toward building a strong Snuneymuxw economy. For decades, Snuneymuxw leadership has worked tirelessly toward this moment, recognizing the connection between a strong economy, self-determination, and the foundation of nationhood. Today, we honour the achievements of those who came before us by securing businesses that will strengthen our Nation for generations to come. Thank you to the PDG and Great Canadian teams for your exceptional work. We look forward to a rewarding partnership with the B.C. Lottery Corporation, driving economic growth for the Nation and Province,” said Chief Mike Wyse.
Erralyn Joseph, President of PDG, said: “This measured acquisition marks an important milestone for PDG as we continue growing a corporate enterprise that reinvests directly into the prosperity of our Nation. With a strong operating plan focused on risk mitigation and yielding sizable returns, PDG continues to generate sustainable wealth for Snuneymuxw. With every step we are realizing our socio-economic potential and influence at a local, national, and global level. On behalf of the Board of Directors, we are pleased to share this news and remain committed to advancing economic growth in support of all residents connected to Snuneymuxw territory.”
“Acquiring these assets marks a pivotal shift for Snuneymuxw and Vancouver Island. This transition will fuel the Island’s economy, strengthening the Snuneymuxw Nation and ensuring the benefits stay local,” said Ian Simpson, Chief Executive Officer of PDG.
The post Great Canadian Entertainment and Petroglyph Development Group Announce Closing of the Acquisition of Casino Nanaimo and Elements Casino Victoria appeared first on Gaming and Gambling Industry in the Americas.
Canada
Ottawa Black Bears Announce Partnership Deal with PowerPlay
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.
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