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Canada
MediaTroopers Obtains Revenue Share License in Pennsylvania
Leading digital marketing agency MediaTroopers has announced that the company has successfully obtained its revenue share license in the state of Pennsylvania. With decades of combined knowledge and expertise in the casino and sports betting industries, MediaTroopers is a leading force in the US online gambling market, providing marketing services to online gambling sites in Pennsylvania, New Jersey, Michigan, Indiana, Iowa, Illinois and many other states where online gabling is regulated.
The company’s solid growth and expansion across the country have been made possible thanks to MediaTroopers being one of the first marketing agents to secure gambling licenses and enter new states as soon as they go live.
The company has been operating in Pennsylvania for quite some time, after the state legalized online gambling back in 2019. Yet, MediaTroopers initially started in the Keystone State by applying to become a registered gaming services provider and working with gambling operators in a flat fee or CPA (cost per acquisition) model. Now, MediaTroopers is leading the way for other digital marketing companies and gambling affiliates by working with online casinos and sportsbooks in a revenue share model.
Pennsylvania’s Two Licensing Models
The Pennsylvania Gaming Control Board (PGCB), the state’s regulatory agency responsible for overseeing retail and online gambling in the state, imposes two diverse licensing models. One is for companies who advertise and market on a CPA basis, and the other is for those who promote on a revenue share basis. As a result, MediaTroopers have had to obtain a separate license to legally and successfully operate under this model.
Sam Segal, MediaTroopers’ CEO, stated that “We [at MediaTroopers] are beyond thrilled to have acquired a revenue share license in the state of Pennsylvania. While this may be our first license of this kind, we have years of experience in operating in the Keystone State. Similarly, our long-standing partnerships with the state’s top gambling operators have allowed us to continually deliver top-quality bespoke services and marketing content to Pennsylvanian bettors. So partnering in a revenue share model is the next step in strengthening our alliances with PA operators.”
“We also have plenty of experience operating in Pennsylvania under a CPA licensing model.” Segal continued. “However, we feel that this new revenue share license will help us take our Pennsylvania partners to the next level, as it requires both parties [MediaTroopers and its clients] to commit further to quality and return on investment in the long run.”
The Benefits of Revenue Share
While many companies in the US regulated gambling market have grown accustomed to operating and promoting under a CPA basis, offering revenue share services comes with many unique benefits. This innovative and contemporary model allows affiliates to have a mutual liability with their clients. Furthermore, it will also showcase MediaTroopers’ dedication and commitment to forming long-lasting alliances with clients and operating reputably within Pennsylvania.
Segal confirmed, “We at MediaTroopers are confident in our players’ overall quality and lifetime value at gambling sites. This new revenue share license allows us to show another part of our expertise in addition to acquiring new players. It allows us to shift our focus onto converting more potential bettors into ongoing and devoted users.”
Thanks to the unique revenue share license, both affiliates and gambling operators won’t be as busy aiming to attract as many new customers as possible, who will have varied player LTV (lifetime value). This way, companies like MediaTroopers can generate more users with longer lifespans who will eventually spend more time (and funds) at gambling sites. As a result, revenue share licenses make for more sustainable and long-term solutions.
MediaTroopers: Market Leader
Ultimately, MediaTroopers is leading the way for other companies and digital marketing agencies, with many more now looking toward the benefits of revenue share licenses instead of the outdated CPA model. By producing more dedicated and repeat customers, revenue share standards are a positive step for creating a better-established online and retail gambling market in Pennsylvania.
Segal concluded, “With MediaTroopers’ combined experience in both the acquisition of customers and in CRM, or the retention of customers, we warmly welcome this trend. We believe this is the way forward and think it should be for other companies, too.”
Canada
ROGA Launches National College Education Campaign
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The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.
“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.
The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.
“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.
The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.
“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.
“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.
The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.
Canada
Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company
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Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.
This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.
“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.
The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.
Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars
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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
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