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MediaTroopers Expanding Its Gambling Expertise to Ontario

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MediaTroopers, a leading digital marketing agency that specializes in online gambling, announced this week that the company has launched its services to Ontario, promoting its customers on its various websites, portals, and media channels, providing access to millions of Canadian customers.

Thanks to new legislation, MediaTroopers can now deliver its decades of combined expertise in online gambling to betting operators and bettors within the province.

 

A Massive Step For Ontario

On April 4th, 2022, the gambling floodgates opened in the Land of a Thousand Lakes as online casinos and sports betting sites launched to eager bettors in Ontario. The Canadian province became the first in the country to launch its own regulated online gambling market, which is likely to shake up Canada’s gambling landscape and get the ball rolling in other territories.

While we’re yet to see how this launch may impact other provinces and their stances on regulated online gambling, Ontario bettors can now access top US brands and internationally licensed operators. More than 30 sportsbooks and casinos have applied for an Alcohol and Gaming Commission of Ontario (AGCO) license to operate in the province. For example, FanDuel, PointsBet, and Unibet are just some of the renowned names to obtain regulation and launch in Ontario thus far.

In fact, MediaTroopers already has long-lasting partnerships with several US operators currently live in Ontario and many more likely to launch in the coming weeks and months. Therefore, the prominent marketing company can now promote its partners and all their great benefits in the Canadian province and deliver its top-quality services to brand-new markets.

 

An Exciting Time for Bettors and MediaTroopers

MediaTroopers’ CEO, Sam Segal, stated, “Now is an exceptionally exciting time, both for bettors and operators in Ontario and for us here at MediaTroopers. We are delighted to have been given this incredible opportunity to offer our innovative and high-value expertise and services to the legalized betting market in Ontario.”

While the addition of Ontario carrying MediaTroopers to the Great White North, the prominent digital marketing company already has years of success in the US. At the moment, MediaTroopers is operational in more than 16 states and Washington DC, including New York, New Jersey, Pennsylvania, Illinois, Michigan, Indiana, Iowa and Illinois.

“MediaTroopers currently operates in almost every US state where online gambling is legal,” Segal continued. “Therefore, expanding our services to Canada and adding Ontario to our portfolio is a huge milestone. This natural progression into exciting North American markets allows us to reach new audiences in the US’ neighbour to the north.”

“After several successful launches in the US throughout the first few months of 2022, we are looking forward to working in the province and bringing its people more excitement with safe online casino and sports betting. We also hope that this regulated gambling launch inspires other Canadian territories to rework existing legislation and change the iGaming industry for the better. This is only the beginning of regulated online gambling in Canada.” Segal concluded.

 

Enormous Gambling Potential in Ontario

Talking about the potential of the Canadian province, Segal said: “If we compare Ontario to the US, the province’s almost 15 million population would make it the fifth-most populous US state, behind only California, Texas, Florida, and New York. Early forecasts predict that regulated gambling in Ontario may generate millions, if not billions, of dollars in the coming months and years. This impressive revenue and expansion mean that the province has the potential to become one of the largest gambling markets in North America.”

On MediaTroopers’ vision for Canada, Segal commented: “With no limit on the number of operators who can launch in Ontario, there is no telling just how big the territory’s industry can become. As MediaTroopers serves some of the world’s biggest gambling brands, we aim to capitalize on this unique opportunity and bring quality marketing content to a previously unexplored area of North America.”

MediaTroopers’ prominent partnerships with leading operators explain why the digital marketing agency has managed to thrive in the past few years. Ultimately, we can expect great things from this regulated gambling launch, both from MediaTroopers and new operators in Ontario.

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Maverick Games Launches Sports Betting Operations in Ontario

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Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport.

Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalization, recommendations, gamification, quick bets, player engagement features, and more.

Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot. The company will showcase this unique product at the Canadian Gaming Summit next month and begin rolling it out to Ontarian operators shortly thereafter.

“We are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core. They have been a fantastic partner from the start, and this launch further demonstrates how fast and efficient our technology is when paired with a clear vision and strong collaboration,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.

“Maverick Games’s sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one. The platform’s performance and flexibility allow us to deliver the kind of user experience we believe Ontario players deserve. We’re excited to now bring that vision to life,” CEO Matt Rathbun said.

The post Maverick Games Launches Sports Betting Operations in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino

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Tsleil-Waututh Nation (TWN) announced that it has signed a Memorandum of Understanding to acquire the casino business and related real property interests at Hastings Racecourse & Casino (Hastings) in the City of Vancouver from Great Canadian Gaming Corporation (Great Canadian Entertainment).

“We are thrilled to take another important step towards economic self-determination for our Nation in our traditional territory, and we are eager to work with the senior management team at Great Canadian Entertainment to finalize due diligence and execute a definitive agreement, as well as working with the City of Vancouver to ensure the best long-term use of this important asset within the City. We believe that this opportunity is historic for us in many ways, and we look forward to entering the gaming industry in due course,” said Jen Thomas, Chief of the Tsleil-Waututh Nation.

“We are excited about working with TWN on their potential acquisition of the casino operations and related real property interests at Hastings Racecourse & Casino. Recognizing that Hastings is part of the TWN’s traditional territory, we can think of no better entity to inherit this asset, and we look forward to supporting them in the transition after the anticipated close of the sale,” Matt Anfinson, Chief Executive Officer of Great Canadian Entertainment.

The agreement is subject to further due diligence, finalization of financial terms and the execution of a definitive purchase and sale agreement. Once a definitive agreement has been executed by the parties, it is anticipated that the transaction will be subject to customary closing conditions as well as customary approvals by gaming regulatory and other authorities, including certain approvals by the City of Vancouver given its ownership of the real property. It is expected that Great Canadian Entertainment will provide transition services to TWN for a period of time following the anticipated closing.

The post Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino appeared first on Gaming and Gambling Industry in the Americas.

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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