

BetMGM
SharpLink Gaming Announces C4 Integration with NASCAR.com Delivers 225% Increase in Qualified Sports Betting Depositors for BetMGM
SharpLink Gaming Ltd., a pioneer of targeted, data-driven user engagement and conversion solutions for the emerging U.S. sports betting and iGaming industries, today reported that the Company’s integrated C4 solution resulted in a measurable improvement in the conversion of NASCAR.com fans to sports betting depositors with BetMGM for the first five weeks of the 2022 NASCAR racing season.
Currently, SharpLink is featuring a BetMGM bet slip module on NASCAR.com’s home page that incorporates C4 bet recommendation algorithms in states where online sports betting has been legalized. Once a NASCAR fan clicks on the bet slip, a BetMGM promotional offer is provided to the potential bettor.
When comparing fan engagement metrics for the first five weeks of the 2022 NASCAR racing season to the entire 2021 racing season averages, the results reflect that:
- The percentage of NASCAR fans who engaged with promotional offer was 9.2%;
- The percentage of NASCAR fans who registered with BetMGM after landing increased 72%;
- The percentage of NASCAR fans who deposited with BetMGM after landing was 152% higher; and
- The percentage of NASCAR fans who became qualified depositors with BetMGM rose 225%.
Of these results, the Company believes the most impressive measure of C4’s value proposition is that following a NASCAR fan’s interaction with the bet slip, there was a 9.2% engagement rate with the BetMGM promotional offer, far outperforming prevailing metrics in the market.”
Kyle Wachtel, Head of Partnerships at BetMGM, stated, “We’re eager for BetMGM to be at the forefront of innovation and SharpLink’s technology has allowed us to do just that, delivering a first-of-its-kind integration that places a BetMGM bet slip on the NASCAR home page. This feature positions us directly in front of NASCAR fans and has contributed to increased engagement within our partnership, reaching new customers and reconnecting with existing customers.”
“Applying the strength and capabilities of our proprietary C4 conversion engine – the Bot Behind the Bet – is enabling forward-thinking league clients and sportsbook partners to fully optimize and benefit from customized and engaging betting content, resulting in an increase in conversion of traditional sports fans into online sports bettors. It is widely acknowledged that NASCAR and BetMGM have been enthusiastic early adopters of leading-edge technological innovations to advance their online sports betting business strategies and optimize their marketing spend. SharpLink is very proud to be among the solution providers they are coming to rely on to deliver technologies that can help positively impact their success,” noted Rob Phythian, Chief Executive Officer of SharpLink.
Adam Greenblatt Chief Executive Officer of BetMGM
BETMGM 2Q/1H 2025 UPDATE & FY2025 GUIDANCE INCREASE

BetMGM LLC jointly owned by MGM Resorts International and Entain plc, is providing an update on its Second Quarter 2025 (“2Q 2025”) and First Half 2025 (“1H 2025”) performance.
- Strong 2Q and 1H performance as BetMGM’s ongoing strategic execution drives strong and profitable growth
- 2Q Net Revenue up 36% YoY and EBITDA of $86 million (up $78 million YoY)
- 1H Net Revenue up 35% YoY and EBITDA of $109 million (up $232 million YoY)
- Leading iGaming offering and enhanced player engagement delivered 2Q revenues +29% (1H +28%) with strong growth in player volumes and activity
- Strong Online Sports performance with 2Q revenues +56% (1H +61%) driven by refined player marketing and management and strengthened product
- Upgrade to FY25 guidance and increased confidence in path to $500 million EBITDA in coming years
- Expect FY25 Net Revenue of at least $2.7 billion and EBITDA of at least $150 million1
Adam Greenblatt, Chief Executive Officer of BetMGM, commented: “BetMGM has seen a strong first half of the year, delivering significant revenue and EBITDA growth that is underpinned by the ongoing execution of our strategic plan. The momentum we have built since the second half of 2024 accelerated through the first half of 2025. Our iGaming business continues to deliver new records as we showed why BetMGM is the go-to destination for all players, and in Online Sports, our refined player targeting and management capabilities have driven strong engagement and player KPIs across the board. BetMGM is healthier than it has ever been, a testament to the hard work of our teams and colleagues across the business. Our stronger than expected performance through 1H 2025 positions us well for the rest of the year, reinforcing our confidence in the future and the many opportunities ahead.”
Key Financial Highlights
2Q and 1H 2025 BetMGM Financial Summary1,2,3 |
|||||||
$ millions, unless otherwise noted |
2Q 2025 |
YoY Change |
1H 2025 |
YoY Change |
1H 2024 |
||
Net Revenue |
|||||||
iGaming |
$449 |
+29 % |
$891 |
+28 % |
$695 |
||
Online Sports |
$228 |
+56 % |
$422 |
+61 % |
$262 |
||
Handle4 |
$3,427 |
+25 % |
$7,515 |
+27 % |
$5,914 |
||
GGR Hold % |
9.8 % |
+40bps |
8.9 % |
(10)bps |
9.0 % |
||
NGR Hold % |
6.6 % |
+130bps |
5.6 % |
+120bps |
4.4 % |
||
Retail / Other |
$16 |
(5) % |
$36 |
(15) % |
$42 |
||
Total Net Revenue |
$692 |
+36 % |
$1,349 |
+35 % |
$999 |
||
Contribution |
$191 |
+$88 |
$307 |
+$241 |
$66 |
||
EBITDA |
$86 |
+$78 |
$109 |
+$232 |
($123) |
||
Average Monthly Actives (thousands)5 |
901 |
+7 % |
984 |
+6 % |
926 |
2Q/1H Financial Highlights
- 1H Net Revenue of $1.35 billion, +35% YoY delivering 1H EBITDA of $109 million (up $232 million YoY)
- 2Q Net Revenue of $692 million, +36% YoY with continuing momentum and strong underlying growth
- iGaming Net Revenue of $449 million, +29% YoY, driven by leading offering with exclusive content, differentiated engagement tools and enhanced player management
- Online Sports Net Revenue of $228 million, +56% YoY, reflecting strengthened product and refined engagement
- Average Monthly Actives +7% YoY
- 2Q EBITDA of $86 million (up $78 million YoY) underpinned by positive contribution from both iGaming and Online Sports
- Secured stabilized 14% GGR market share in active markets with iGaming (22%) and Online Sports (8%), further cementing BetMGM’s podium position in the market6,7
- $150 million revolving credit facility remains undrawn with no further capital from parent companies expected
Operational highlights
- Market leading iGaming offering
- Continued investment behind leading iGaming business to acquire and retain a broader pool of players at attractive payback periods
- Strong player volumes and engagement KPIs underpin 1H outperformance
- 1H Average Monthly Actives +38% and Active Player Days each month +34%8
- Attractive player economics supported by:
- Exclusive and unparalleled library of content including The Wizard of Oz, Price is Right and Family Feud
- Creative player engagement tools improved active player days and 2025 cohort retention
- Further investment in live dealer business
- Improved targeting and showcasing of promotions to cross-sell Online Sports and iGaming players in our multi-product states
- Strengthened Online Sports product and enhanced player engagement approach
- Significant growth in Online Sports demonstrates successful brand repositioning, player acquisition and management, alongside ongoing product improvements
- Focused “premium mass” approach and enhanced CRM delivering a more engaged and higher quality player base
- 1H Handle per active +34% and NGR per active +70%9
- 1H Active Player Days +14% with +24% more Bets per active8,9
- 1H NGR margin improvement of +120 bps YoY
- Strengthened product with broader offering and parlay capabilities, plus enhanced UX navigation and app speed
- Unlocking differentiated omnichannel opportunities
- Growing flywheel benefits from Nevada omnichannel position with launch of flagship app and nationwide digital wallet
- Improved integration across omnichannel touchpoints supports efficient acquisition and retention funnel offering unique player experiences
- 30% growth in NV monthly actives in 1H; 4x increase in number of NV actives continuing play in home state in 1H10
- Omnichannel game titles and differentiated live dealer offering provide BetMGM exclusive experiences
- c50% of BetMGM’s Top 20 grossing slot titles are omnichannel games, including recently launched titles from The Wizard of Oz franchise11
- Growing flywheel benefits from Nevada omnichannel position with launch of flagship app and nationwide digital wallet
Outlook
- BetMGM’s performance in 2Q and 1H 2025 provides increased confidence in the long-term profitability and opportunities for the business
- Stronger than expected second quarter supports further upgrade to FY25 guidance12:
- Net Revenue guidance of at least $2.7 billion
- EBITDA guidance of at least $150 million
- Secured podium position in a large and growing total addressable market with increasing operating leverage benefits, reinforces our confidence in delivering EBITDA of $500 million in the coming years
The post BETMGM 2Q/1H 2025 UPDATE & FY2025 GUIDANCE INCREASE appeared first on Gaming and Gambling Industry in the Americas.
Barry Sanders
Derek Jeter Joins BetMGM’s Team of Legendary Ambassadors

BetMGM announced a multiyear partnership with baseball legend and five-time World Series champion Derek Jeter. As BetMGM’s newest brand ambassador, Jeter will appear in national marketing campaigns including the “Legendary Plays” spot, scheduled to premiere on July 15. BetMGM Casino also plans to launch an exclusive Jeter-themed slot game. Currently, there are no other online casino games featuring a current or former professional baseball player.
“BetMGM’s commitment to excellence and overall approach help them stand out as an innovator in their space. They have worked hard to create a real community in their audience. I look forward to working with their team to build connections within their base of players and support the company’s continued growth,” Jeter said.
The Hall of Fame shortstop joins BetMGM’s prestigious roster of sports legends, which includes Barry Sanders, Tim Howard and Wayne Gretzky, among others. Jeter will be featured prominently across advertising campaigns and digital platforms, make appearances at exclusive VIP events and play a key role in promoting BetMGM’s responsible gambling initiatives in both the US and Canada.
Casey Hurbis, Chief Marketing Officer at BetMGM, said: “As BetMGM’s brand continues to evolve, we could not think of a better baseball ambassador to add to our Mount Rushmore of legendary athletes than Derek Jeter. ‘The Captain’s’ universal appeal and proven track record of excellence, both on and off the field, will provide players with extraordinary experiences only available at BetMGM.”
Over his storied 20-year career with the New York Yankees, Jeter earned a reputation as a game-changing athlete, revered for his consistency, clutch performances and leadership. “The Captain” collected more than 3000 hits, won five Gold Gloves and was a 14-time All-Star while serving as the cornerstone of numerous championship teams. His legacy on the field, and his presence off it, continues to inspire generations of baseball fans.
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM provides resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
The post Derek Jeter Joins BetMGM’s Team of Legendary Ambassadors appeared first on Gaming and Gambling Industry in the Americas.
BetMGM
Octoplay Makes United States Market Debut Through Strategic Partnership with BetMGM in New Jersey

Octoplay continues its series of successful partnerships by joining forces with BetMGM, a leading iGaming and sports betting operator, for its highly anticipated United States market debut in New Jersey. This landmark entry into the United States marks a pivotal moment in Octoplay’s North American expansion strategy, bringing its premium product portfolio to American players. The strategic partnership with BetMGM establishes Octoplay’s first active U.S. collaboration and follows the company’s recently obtained Michigan provisional license, setting the stage for an accelerated North American rollout in 2025.
This partnership builds on Octoplay’s successful collaboration with BetMGM in Ontario, where the company first debuted Jackpot Blitz – a bespoke version of its popular jackpot system built in close collaboration with BetMGM. With active licenses in the UK, Sweden, Malta, Ontario, Greece, Romania, Slovakia, Denmark, Italy, Belgium, and the Netherlands, and a provisional license in Michigan, Octoplay advances its strategic market roadmap in key jurisdictions worldwide.
“Our New Jersey launch with BetMGM represents a key milestone in our North American strategy” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership connects our content with players in the largest U.S. iGaming market, providing a foundation for our continued expansion across North America in 2025.”
Oliver Bartlett, VP of Gaming, BetMGM, said, “We are pleased to partner with Octoplay for their U.S. debut. Based on the strong performance in other markets and Octoplay’s premium game portfolio, we are confident the content will be a success in New Jersey.”
The integration with BetMGM marks a significant step in Octoplay’s North American strategy. With New Jersey serving as Octoplay’s gateway to the biggest iGaming market, the company stands ready to bring its proven European success to American players throughout 2025 and beyond.
The post Octoplay Makes United States Market Debut Through Strategic Partnership with BetMGM in New Jersey appeared first on Gaming and Gambling Industry in the Americas.
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