Canada
The lowdown on March Madness
With this year’s college spectacular set to break new betting handle records in the United States, Checkd Group’s Callum Broxton takes an overview of the scene.
With sports betting legislation accelerating since last year’s tournament, what sort of betting volumes can we expect from March Madness 2022?
Callum Broxton: A total of $4.6b was wagered in March 2021, comfortably surpassing all projections. In 2022, with the combination of gambling becoming more mainstream alongside three major gambling states in Arizona, Louisiana, New York going live, there’s no doubt the $5bn barrier will be broken – it’s really a case of how close to a total handle of $10bn it will be.
Which types of bets are most popular with March Madness and why? Do you envisage any changes in betting behaviour for this year’s event?
CB: Simplicity wins out during March Madness. Team-focused betting will take centre stage with spreads and moneyline dominating. The beauty of the tournament and the reason it’s universally popular is that it’s simple. It’s all about the teams and who will progress to the next round. While player props have huge popularity in the pro leagues, they don’t resonate as much with college bettors; the players at college level aren’t nationwide stars (with some notable exceptions) and the books don’t offer anywhere near the range of player-centric market choices. By 2023 we may well see big changes in this respect with names, image and likenesses (NIL) deals allowing players to grow, establish and monetize their own brands and as more states go live there will be a much larger in-state fanbase where the college players are stars.
What role can a sports betting supplier play in protecting the integrity of collegiate sports and identifying irregular betting patterns?
CB: It’s interesting to observe the different approaches to betting on college sports, with Oregon outlawing it completely and some states, such as New Jersey, not allowing wagers on in-state teams. The NIL deal, though, could well be huge here. Players now have a long-overdue and legitimate way to make money during their time in college which, in theory at least, reduces the threat of match fixing or points shaving scandals as seen in the past, with the lure of a payday from such schemes now drastically reduced. The Arizona State points shaving scandal in 1994 was identified by Vegas sportsbooks. If they were able to spot irregular patterns back then, sportsbooks in 2022 should spot any irregularities almost instantly with their dedicated teams and immense software capabilities.
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Interactive iGaming White-Label
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform., with additional content from Wizard Games and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
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