

Brazil
Rivalo partners with ESPN and will be present at the breaks of the network’s main basketball broadcast
Leading sports betting company, Rivalo, has entered into a partnership with ESPN channels and will have its commercials aired during breaks in the network’s main live basketball games.
The deal includes more than 140 basketball games on Disney’s sports channels between February and December 2022. As a result, the leader in the global sports betting market will significantly increase its exposure to an audience passionate about sports. According to Guilherme Bucchi, Acquisition Manager Brazil at Rivalo, the officialization of this partnership with ESPN channels will contribute to the consolidation of the betting company’s strategic plans in the market in 2022.
“ESPN has always been a reference in broadcasts and sports content, we are very pleased with the beginning of this partnership, I hope it will last for many years”, he commented. For him, this is an important step towards strengthening the brand in one of the most watched sports in the country.
The relevant audience of ESPN channels was another decisive factor in closing the deal: “Basketball is in the Top 3 most watched and bet sports in Brazil, so having our brand in the breaks of ESPN’s main basketball broadcast is a big step towards consolidation of the Rivalo brand nationally”, he concluded.
For the director of DASP (Disney Adsales and Partnerships), Giselle Ghinsberg, this arrival of bookmakers in Brazil tends to grow more and more: “A trend around the world, sports betting has been growing at an impressive rate in Brazil. We follow the evolution of this segment closely and are attentive to the rapid changes in the sector”.
Giselle also mentioned the importance of the partnership with Rivalo: “In a highly competitive market, adjusted to the reality of the country, we need to have discretion and responsibility, which makes Rivalo an important partner for our business. With strict criteria, we are confident that this offer will add to ESPN’s sports grid in Brazil,” he concluded.
4ThePlayer
4ThePlayer Games Secures Certification for the Brazilian Market!

4ThePlayer has officially received game certification for the Brazilian iGaming market, reinforcing its commitment to regulated markets worldwide. This milestone enables the company to bring its acclaimed player-first gaming experiences to a brand-new audience.
Approved by Gaming Associates and eCogra, these certifications allow licensed operators in Brazil, to offer 4ThePlayer’s high-quality, player-centric games through their existing platform integrations with Relax Gaming and Yggdrasil.
Certified game titles include 4 Fantastic Fish, 4K Ultra Gold, and 5 Wild Buffalo as well as their innovative and unique table games 100 Bit Dice and 1000x Busta, all top-performing, player-favorite releases. Moving forward, all 4ThePlayer games will be certified for Brazil from day one.
Beyond its existing portfolio, 4ThePlayer is committed to delivering region-tailored content, leveraging its local team in Brazil to develop engaging, culturally relevant gaming experiences set to launch later this year. The first one of these titles is 4 Fantastic Fish Amazon Adventure, the latest in their player favourite 4 Fantastic series, coming via Yggdrasil in April.
Henry McLean, Co-Founder, Commercial & Marketing Director at 4ThePlayer, expressed his enthusiasm: “We are thrilled to bring our unique, player-centric games to Brazil, a market full of energy and potential. These game certifications are a major milestone, reinforcing our dedication to regulated markets and delivering best-in-class entertainment. We look forward to collaborating with operators and creating unforgettable gaming experiences for Brazilian players.”
With this certification, 4ThePlayer continues its mission of providing exceptional, player-focused gaming worldwide, ensuring its engaging and innovative titles reach new markets and audiences.
The post 4ThePlayer Games Secures Certification for the Brazilian Market! appeared first on Gaming and Gambling Industry in the Americas.
BGaming
BGaming Expands into Brazil with Pixbet Partnership

Rapidly Expanding Content provider announces landmark deal with Brazilian operator Pixbet
Popular iGaming content provider BGaming is thrilled to unveil a partnership with Pixbet, one of the most established and popular online sports betting and casino operators in Brazil.
This strategic partnership will see BGaming’s portfolio of innovative and top-performing iGaming content integrated into Pixbet’s platform, providing Brazilian players access to some of the most cutting-edge gaming content on the market.
Per the deal, Pixbet players will gain full access to BGaming’s entire portfolio, including hit titles such as Snoop Dogg Dollars, Aztec Clusters, and Fruit Million, along with any exciting new games developed by BGaming in the future. This will enhance Pixbet’s offering and help BGaming establish a foothold and reputation as one of the most innovative providers in the Brazilian market.
The deal seals a landmark moment for BGaming, who recently announced their licensing approval to enter the South American market. Pixbet is the largest sports betting platform in the region and has a strong international presence. Its online casino is hugely popular, ensuring plenty of players in the market will gain access to BGaming’s award-winning products.
Paulina Hovar, Sales Manager at BGaming, said: “Expanding our presence in Brazil is a key priority, and we aim to strengthen our position by working with top-tier operators in the region. By partnering with a leading company like Pixbet, we are ensuring as many players have access to our products as possible.
Pixbet is a major player in Brazil, and this partnership is a huge opportunity to make significant waves. We are beyond excited to see how Pixbet players react to our games.”
Ernildo Junior de Farias Santos, CEO at Pixbet, said: “At Pixbet, we are always seeking innovative and high-quality content to enhance our players’ gaming experience. BGaming has already made an impact in Brazil, and we are excited to expand our offering with its creative and dynamic portfolio.
This partnership will allow us to provide our players with even more thrilling gaming options, and we look forward to seeing how they engage with BGaming’s top-tier content.”
The post BGaming Expands into Brazil with Pixbet Partnership appeared first on Gaming and Gambling Industry in the Americas.
BETANO
Betano Sponsored Supercopa Feminina Prepares for Exciting Final This Weekend in Brazil

This weekend promises great excitement for football fans with the culmination of the Supercopa Feminina Betano, as Brazil’s top women’s teams battle it out to be crowned champions.
Marking the start of the women’s football calendar in Brazil, the competition brings together the eight best teams in the country and is once again sponsored by Betano, Kaizen Gaming’s international premium brand and one of Brazil’s leading online sports betting and gaming platforms.
As the official sponsor of the competition, Betano holds its naming rights and enjoys brand exposure at the key properties of stadiums hosting the matches. This includes LED panel placements along the entire field, 3D carpets beside the goals, and various fan engagement activations, such as influencer-driven initiatives.
Guilherme Figueiredo, Country Manager for Brazil at Betano commented: “The renewal of the partnership for the fourth consecutive year aims to consolidate Betano’s presence in Brazilian football and expand the visibility of the women’s game, strengthening the sport nationwide as it continues to gain popularity season by season.”
Supercopa Feminina Betano 2025
The tournament organized by the Brazilian Football Confederation (known in Brazil by the acronym CBF) will have its final take place this Sunday, March 16. The match will see defending champions Corinthians take on São Paulo, having both successfully navigated Wednesday night’s semi-finals.
The post Betano Sponsored Supercopa Feminina Prepares for Exciting Final This Weekend in Brazil appeared first on Gaming and Gambling Industry in the Americas.
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