

Canada
Rivalo acquires master sponsorship of Liga BFA, South America’s premier American football championship
Rivalo has just acquired the master sponsorship of the Brazilian Football League, Liga BFA. With 45 teams and over 4,000 involved, the tournament is the premier American football competition in South America.
Being held between June and November, there will be approximately 100 games of the modality in more than 18 states of the country, reaching the status of the biggest tournament of the modality in the Southern Hemisphere.
With the support of Rivalo, the competition will feature games shown on ESPN, in addition to other singles and weekly inserts, both in the ESPN League and throughout the NFL regular season.
According to Guilherme Bucchi, Acquisition Manager Brazil at Rivalo, this agreement is fundamental for Rivalo, as it supports a sport in full evolution.
“We decided to support the American Football community in Brazil through BFA. They do an admirable job in the development of the sport and we will support the sport to grow even more”, he commented.
Rivalo activations throughout the BFA League
With this partnership, the bookmaker’s brand will achieve massive visibility across a range of static, physical and digital properties. The list includes two advertising boards in all six conference finals, in addition to the Brasil Bowl (BFA League Final). There will also be highlights on ESPN broadcasts, as well as the branding painted on the two endzones, or the 20-yard line in the playoffs mentioned above.
In addition, Rivalo will have the right to appear in the top right of broadcasts and in full screen during all broadcasts on official channels of the BFA League. Display of the brand in content developed on Instagram, Youtube, Facebook and Twitter daily and insertions in specific campaign publications of the League, such as player cards.
The activations of the betting company in partnership with the Liga BFA will result in the creation of digital tournaments, with naming rights and dissemination on social networks of the competition, as well as a weekly attraction on the official channel of the League, with news of the competition and space for activations involving Rivalo.
BFA TIPS BY RIVALO (March to December)
Weekly on the BFA Youtube channel, the presenter will receive guests from all teams to analyze the week’s games, and act as ‘Tipsters’, giving betting tips at Rivalo. The intention is to approach other sports with odds on Rivalo’s own platform. Each guest (Tipster) will promote their respective team’s ‘RIVALO BOWL’ campaign.
American football growth in Brazil
According to a recent study, Brazil ranked second among the largest NFL markets outside the United States. With an expressive audience, Brazil has become one of the main commercial focuses of the NFL as of this year. Therefore, the BFA can be considered one of the gateways to the North American league in the country.
In addition, a survey carried out by the Federal Government pointed out that American football is in the Top 10 of the most watched and bet sports in Brazil. Such interest from the audience was one of the factors that caught the attention of Rivalo, which is also willing to collaborate with the process of expanding the sport in the country.
It should be noted that since 2019, women’s football has been part of the BFA. The Brasil Bowl Feminino was broadcast on ESPN, showing the strength of the sport in the country. This year, the competition will have the same dispute model and more participating teams. The decision, once again, will be shown on ESPN channels.
For Eduardo Ferreira, commercial director of BFA, the partnership with Rivalo is a reason for satisfaction for American Football in Brazil.
“Having Rivalo as an official partner of the BFA is something really unprecedented in Brazil. Being alongside a company that is a world reference in betting, puts us on a much higher level, giving credibility to our League”, he said.
The sports bookmaker’s pioneering spirit was also highlighted by the director:
“Rivalo will provide growth, professionalism and innovation to Brazilian football, becoming a pioneer in this modality. The trust that Rivalo places in BFA will certainly be a link of relevance, gratitude and reciprocity”, he added.
About Rivalo
Rivalo’s betting system is operated by MatchservSolutions NV, a company founded under the laws of the government of Curaçao.
The betting company, market leader, has been increasingly consolidating its presence in Brazil, seeking to expand opportunities and bring Brazilian fans closer to the betting world. The bookmaker offers opportunities in major sports such as football, tennis, basketball, volleyball, Formula 1 and more.
Rivalo also stands out for having a rich betting line-up to cater to all sports fans. Thus, users of the platform are able to take advantage of a wide variety of bets with excellent odds, including single bets, combined bets, system bets or special bets.
Follow Rivalo on social media and stay on top of promotions and odds for the main games of the round in Brazil and abroad.
Instagram: @rivalosportsbr
Twitter: @rivalosportsbr
AGCO
AGCO Removes Cap on Seller Commission for Charitable Lottery Products

The Alcohol and Gaming Commission of Ontario (AGCO) has updated several lottery policies to remove the cap on seller commission for Paper Raffles and Media Bingo, along with removing the prohibition on Catch the Ace paper lotteries, to align with other charitable lottery products.
Licensed charities may now negotiate commissions directly with sellers and determine commissions, provided they are reasonable and tied to the cost of service provided by the seller.
These updates further the AGCO’s commitment to adopt an outcomes-based regulatory approach and reduce burden for the charitable gaming sector. Local charitable organizations will have greater flexibility to make decisions that best serve their fundraising objectives.
Important Reminders
• Charities must still receive approval for other expenses incurred under their licence and retain receipts for seller commission paid.
• Licensing authorities will not require documentation to be submitted as part of the application process, however, charities are still subject to audit to determine compliance.
• Charities are reminded of their legal requirement to meet their obligations under the Criminal Code and with respect to conducting and managing a charitable gaming scheme.
• As with all licensed charitable lottery events, charities must take the necessary steps to ensure that they are conducting and managing the lottery event within Ontario.
For charitable gaming-related inquiries, email an AGCO Eligibility Officer at [email protected] or call AGCO Customer Service at 1-800-522-2876, Monday to Friday from 8:30 a.m. to 5 p.m.
The post AGCO Removes Cap on Seller Commission for Charitable Lottery Products appeared first on Gaming and Gambling Industry in the Americas.
Alon Segev
Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.
Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growth – all of which is directed at scoring wins for our great clients.”
As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”
The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.
Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”
“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”
“Epic service, very good, I won the case!”
“Great service, friendly atmosphere, and support.”
Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.
“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.
“Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.
“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”
Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.
The post Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation appeared first on Gaming and Gambling Industry in the Americas.
AGCO
INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.
The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.
The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.
Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.
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