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Canada

Hawkeye and Hoosier State, You’re Up – MaximBet Readies for Indiana and Iowa Launch as Lifestyle Sports Betting Brand Begins Nationwide Expansion

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The company, owned and operated by Carousel Group in partnership with Maxim, debuted in September in Colorado and plans multiple market launches in 2022

MaximBet, the lifestyle sports betting and online casino brand owned and operated by Carousel Group and in partnership with Maxim, the premier lifestyle brand, announced today that Indiana and Iowa will be its next two states to launch as part of its ongoing national expansion.

MaximBet, which launched in Colorado late last year, has separated from the pack of traditional sportsbooks by rewarding players with real world, money-can’t-buy experiences and best-in-class customer service. The company recently announced a multi-year partnership with Kambi Group plc, a leading global sports betting provider, and White Hat Gaming, a leading iGaming platform provider, on a technology stack. The partnership will provide players with a fast, intuitive and expansive betting experience featuring an incredible breadth of sports lines, live betting and creative props.

MaximBet LIVE, a division of MaximBet specializing in parties and events, will soon announce plans for kickoff parties in each state featuring entertainers, celebrities, prizes and rewards for current and new customers. The MaximBet LIVE event in Colorado included Fat Joe and Cheat Codes as headline performers and more than $40,000 in prizes. The company just hosted a star-studded event in Los Angeles during the weekend of The Big Game featuring artists like The Chainsmokers, Lil Baby, Gunna and more.

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“Indiana and Iowa represent a prime opportunity for MaximBet to bring its world-class sportsbook and unparalleled real-life experiences to two of the most passionate sports markets in the country,” said Daniel Graetzer, CEO, MaximBet. “Sports betting has been a boon for both states since 2019, but sports fans have never experienced anything like the MaximBet LIVE parties, athlete and celebrity meet-and-greets, and in-person entertainment that MaximBet will bring to these two passionate sports states. We can’t wait to show our new users in Indiana and Iowa what we have in store.”

In Colorado, MaximBet has grown into one of the state’s top operators, achieving 75% month-over-month handle gross the last three months and surpassing expectations in both customer acquisition and retention. Along with Indiana and Iowa, MaximBet is expecting to go live in a handful of additional states (and Canada) in 2022.

In December, MaximBet launched its first-ever free-to-play platform, MaximBet Play. Developed in partnership with leading free-to-play provider Splash Tech, the new MaximBet Play app provides sports fans nationwide access to the unmatched gaming experience and epic prizes they’ve come to expect from MaximBet, absolutely free. MaximBet also introduced a groundbreaking Name/Image/Likeness (NIL) deal with all 21+ female student-athletes in Colorado, including Division I, II and III.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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