

Canada
Interview: Juice Reel’s CEO on how its bet tracking tool and Crowdsourced Insights is elevating the experience for data-driven bettors
Juice Reel is on a mission to become the ultimate ecosystem for the modern sports bettor. With its mobile app synced to 250+ sportsbooks, the data it collects is unprecedented and has become a must-have tool for bettors looking to make better wagering decisions.
For sportsbooks, Juice Reel is now an effective acquisition and retention engine. Not only does the app drive users to place bets with regulated operators, the company’s new subscription-based Crowdsourced Insights is delivering valuable insight that data-driven bettors crave.
Gaming Americas spoke to Ricky Gold, CEO of Juice Reel, to learn more about the company’s model, how its range of features work, and what the future holds for sports betting in the US.
For those new to Juice Reel, can you explain how your bet tracking and analytics tool works exactly and the reasoning behind developing such a product?
The Juice Reel app allows sports bettors to automatically link in any betting platform or website within seconds, instantaneously uploading their open and historic bets to the platform. Juice Reel offers useful analytics to our users and while this data-syncing automation is convenient for them, we want to support the wider betting industry as well and provide value to sportsbooks. The data we are accruing is not bounded by any market or operator, so essentially, we are establishing a complete understanding of bettors that use the Juice Reel app. This allows us to leverage this understanding and user-data in order to support sportsbooks in the most efficient way, allowing them to maximize player retention and acquisition.
How is the tool unique compared to other solutions available within the market?
From the bettor’s perspective, no tool on the market is really comparable when it comes to bet tracking and analytics. It all starts with a sportsbook-agnostic automation, our platform is allowing users to connect with over 250+ sportsbooks, effectively ending the era where users had to manually type bets one by one or keep spreadsheets. Once we leverage and repackage the data synced onto our app, we are able to create useful and actionable insights for users that cannot be found outside of Juice Reel. Furthermore, we are working on evolving Juice Reel so that it can be more than just a tool used for tracking and insights, instead becoming a centralized bet-placing platform. Our insights help users decide what to bet on, but then the question arises “with which sportsbook do I place the bet with”. We want to help our users find the best sportsbook to place their bet on, one that perfectly matches each user according to the data and insights we collect.
This key feature is how Juice Reel helps sportsbooks, and more than just bringing operators a new bettor that hasn’t signed up with them yet, Juice Reel will expand the lifetime value that a player is worth to a sportsbook. This is done by our platform initiating bets – our insights, particularly real-time live betting insights, will prompt a user to place a bet that they may have not placed if they were betting without the help of Juice Reel. When our insights are producing a bet that wouldn’t have been initiated without our platform, this effectively grows the total addressable market withing the sports betting industry. Ultimately, if through our features a user bets more than they would’ve, then this expands the industry as a whole.
For bettors, how easy is it to register their bets into the app? Can they seamlessly place bets through the app too?
Connecting your sportsbook into Juice Reel takes about one minute. It’s incredibly simple, straightforward, and most importantly, you only have to connect the sportsbook once. This allows the user to continue where they left off the day before, ensuring they experience a seamless long-term betting environment.
Users today can’t place bets directly though our app, but we are looking to expand on this by implementing a feature which could speed up this process. In the near future, if a user clicks a bet/insight it will automatically pop open the respective sportsbook app and pre-load the exact bet you were looking at. This is yet another example of how we help sportsbooks, by bringing them more betting volume.
Just how important is the tracking tool from a responsible gambling perspective? Does the tool only work alongside regulated sportsbooks in legalized markets?
Reducing unregulated gambling and promoting responsible play is at the core of Juice Reel’s ethos, this is reflected not only in our features, but also in our business model. Juice Reel users can upload betting data from both regulated and unregulated platforms. While Juice Reel has no deals with any unregulated platform, we aggregate data from as many sources as possible in an effort to drive users to sign up and place bets solely with regulated operators. Juice Reel never promotes or facilitates illegal gambling, and our business model is designed in a way to capitalize off the ability of directing users and their bets to regulated platforms.
Providing users with a seamless and automated bet tracker gives users a comprehensive understanding of their betting habits and their profit/loss across all the platforms. Empowering users with this information is at the core of what it means to gamble responsibly, we’re allowing sports bettors to clearly see and analyze their spending habits, as well as pointing out unsuccessful betting patterns.
Tell us more about Crowdsourced Insights? How does the subscription service work?
An entire industry exists around “following the smart money” and data-driven bettors are always looking to figure out what team the “sharps” are betting on, such as professional bettors or those with long track records of success. There is a massive flaw in how bettors are deducing where the sharp or smart money is – they automatically assume that if there’s a lot of money and a lack of people betting on one particular side of a game, this must be where the easy money is. It’s important to note that big bettors don’t necessarily mean smart bettors, historical performance is the only barometer to determine a bettor’s overall performance.
Due to the fact that users sync in all of their betting data, Juice Reel can clearly identify which players are historically profitable bettors and which are failing to bet successfully. By using the betting data each user has synced in, Juice Reel is able to analyze and package the data into actionable insights. One example unique to Juice Reel is that for a given game, Juice Reel can show subscribers what side of a game the top 10% historical performers are on and what side the bottom 10% performers are on. So, in a case where historical winners and losers are betting different sides of a game, subscribers can tail profitable bettors.
Finally, in what ways do you envisage the tool to evolve over the coming months and years? Will you add any new features to the ecosystem?
With the industry mindset slowly evolving from an ‘acquire bettors at all costs’ mentality to one where there’s a focus on customer retention and betting volume, Juice Reel is at the forefront of that industry shift and primed to be a major beneficiary of this future macroeconomic change. Juice Reel is evolving from being a bet tracking tool to being an actionable betting platform. Without revealing too much, all of our future features will be designed to reward users and create value for bettors, while also driving players and betting handle to regulated sportsbooks.
We want to bring an Expedia-meets-Robinhood-like experience for both pre-game and in-play betting. We want users to use Juice Reel so they can be informed and supported in regard to everything related to sports betting. We want them to use the app in order to decide what to bet and with whom to place the bet with. Whilst also following their bets through a game and placing live bets using our Live Value feature. By recycling the betting data into insights, we can reward users for contributing their betting activity to the community, thus creating a sports-betting ecosystem that sees everyone playing in a sustainable, supportive, mutually beneficial and safe environment.
AGLC
Casino ATM Scam in Edmonton Reveals Money Laundering and Drug Links

Law enforcement in Alberta continues to search for the last suspect in a sophisticated fraud operation that targeted ATMs in Edmonton-area casinos and resulted in over CAD 1 million ($720,487) in losses throughout Western Canada.
The Royal Canadian Mounted Police (RCMP) has confirmed that Hisham Ismaeel, 28, remains at large with a province-wide warrant for his arrest. He faces charges of fraud exceeding $5000 and possessing proceeds of crime. Police have already arrested four other men linked to the scheme. Investigators describe the operation as a well-planned effort to exploit financial systems and clean dirty money.
The accused, Elliot Miao, 42, Van Bau Ta, 39, Hassan Jaafar Haydar Ahmad, 37, and Dennis Jones, 42, showed up in the Alberta Court of Justice last week. They face charges from fraud and money laundering to owning criminal property. Miao also has a narcotics trafficking charge after police found cocaine when they searched with warrants.
Investigators claim the group made coordinated withdrawals at several casino ATMs, timing their transactions to avoid getting caught. This action messed up ATM networks in the area and showed flaws in the systems that banks and casinos use to stop misuse.
The RCMP Federal Policing Northwest Region led an investigation that involved six search warrants in Edmonton. The Edmonton Police Service, the Financial Transactions and Reports Analysis Centre of Canada (FINTRAC), Alberta Gaming, Liquor and Cannabis (AGLC), and several banks supported this effort. Officials said the case shows how teamwork between public agencies and the private sector plays a key role in combating modern financial crime.
AGLC representatives pointed out that casino operators in the province must follow strict reporting and surveillance rules under Canada’s anti-money laundering laws. The specific casinos affected remain unnamed, but the Edmonton region has seven licensed facilities. AGLC said its policies helped spot problems and backed the RCMP’s investigation.
Compliance experts say this fraud shows how criminals change their methods to take advantage of weak spots in reporting limits and transaction checks. They claim that casinos, which deal with lots of cash, are still easy targets unless they keep improving their detection systems and teach their front-line workers to notice coordinated actions like several big withdrawals happening one after another.
For now, the case highlights both the money and crime aspects of casino-related fraud. Besides the million-dollar losses, finding drugs during the raids points to a bigger criminal operation where financial crimes and drug dealing overlap.
The post Casino ATM Scam in Edmonton Reveals Money Laundering and Drug Links appeared first on Gaming and Gambling Industry in the Americas.
Bragg Gaming
Bragg Confirms Cyber Attack – Hackers Access Internal IT Systems

Bragg Gaming Group, a leading online gaming technology provider, has confirmed a major cybersecurity incident that compromised its internal IT infrastructure in the early hours of Saturday, August 16, 2025.
The company detected unauthorized intrusion attempts that successfully breached its internal network, triggering an immediate and comprehensive incident response.
Key Takeaways
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Bragg Gaming Group experienced a cybersecurity breach involving access to internal IT systems.
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No customer personal data or payment information appears to have been compromised.
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The company has enacted full containment and investigation protocols.
Details of the Breach
According to a preliminary forensic analysis by Bragg’s internal security team, the attack was a targeted breach aimed at the company’s internal computer environment. While the exact method of intrusion is still under investigation, early indicators suggest a sophisticated exploit of internal network vulnerabilities.
Fortunately, the company’s customer-facing systems, including sensitive user data and financial information, appear to have been unaffected. Bragg’s existing encryption protocols and access control systems successfully prevented the attackers from accessing customer information.
Immediate Response Measures
In response to the breach, Bragg launched a multi-tiered containment strategy, including:
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Network Segmentation to isolate affected systems
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Enhanced Monitoring of data flows across its Remote Games Server (RGS) platform
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Security Audits of critical infrastructure, including the Bragg Hub and PAM systems
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Engagement of Independent Cybersecurity Experts to assist in incident analysis and system hardening
Bragg’s Security Operations Center has also elevated its alert level, initiating 24/7 monitoring across all server clusters and network endpoints. In addition, company-wide penetration testing is now underway to proactively identify any residual vulnerabilities.
Business Continuity Maintained
Despite the severity of the breach, Bragg reports that its operations remain unaffected. All gaming services, including iCasino and sportsbook offerings across regulated markets, continue to function without disruption.
“While this incident is deeply concerning, we are confident in the rapid and thorough response initiated by our team,” a company spokesperson stated. “We remain committed to protecting our infrastructure, our partners, and most importantly, our players.”
Looking Ahead
As part of its response, Bragg has also launched mandatory security awareness training for all employees to reinforce best practices and prevent future incidents.
Cybersecurity analysts will continue working with Bragg to determine the full scope of the attack, improve system resilience, and maintain the trust of its users and stakeholders.
Bragg’s handling of the incident highlights both the evolving nature of cybersecurity threats and the importance of robust, responsive defense systems in the digital gaming sector.
Source: cybersecuritynews.com
The post Bragg Confirms Cyber Attack – Hackers Access Internal IT Systems appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO Removes Cap on Seller Commission for Charitable Lottery Products

The Alcohol and Gaming Commission of Ontario (AGCO) has updated several lottery policies to remove the cap on seller commission for Paper Raffles and Media Bingo, along with removing the prohibition on Catch the Ace paper lotteries, to align with other charitable lottery products.
Licensed charities may now negotiate commissions directly with sellers and determine commissions, provided they are reasonable and tied to the cost of service provided by the seller.
These updates further the AGCO’s commitment to adopt an outcomes-based regulatory approach and reduce burden for the charitable gaming sector. Local charitable organizations will have greater flexibility to make decisions that best serve their fundraising objectives.
Important Reminders
• Charities must still receive approval for other expenses incurred under their licence and retain receipts for seller commission paid.
• Licensing authorities will not require documentation to be submitted as part of the application process, however, charities are still subject to audit to determine compliance.
• Charities are reminded of their legal requirement to meet their obligations under the Criminal Code and with respect to conducting and managing a charitable gaming scheme.
• As with all licensed charitable lottery events, charities must take the necessary steps to ensure that they are conducting and managing the lottery event within Ontario.
For charitable gaming-related inquiries, email an AGCO Eligibility Officer at [email protected] or call AGCO Customer Service at 1-800-522-2876, Monday to Friday from 8:30 a.m. to 5 p.m.
The post AGCO Removes Cap on Seller Commission for Charitable Lottery Products appeared first on Gaming and Gambling Industry in the Americas.
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