Canada
Checkd Group records encouraging start following launch of FlashPicks in United States
Fast-growing iGaming business Checkd Group has made significant early progress in the United States following the launch of its new brand FlashPicks, marking its long-awaited debut in a country where the popularity of sports betting is booming.
Designed for a domestic US audience and provided by a team of experts in the field, www.flashpicks.com currently features sign-up deals with tier-one operator partners FanDuel Sportsbook, BetMGM, Caesars Sportsbook and PointsBet, with more to follow in the coming months.
In the opening month FlashPicks has gained traction quickly among sports enthusiasts, hitting 1.8 million organic Twitter impressions and 28,000 unique users on the website across 75,000 website sessions.
Representing Checkd Group’s first venture outside of the UK, where it has established a community of over 2 million sports fans, FlashPicks offers free picks and betting tips across the full range of US sports. The launch follows on from Checkd Group gaining a licence from the New Jersey Division of Gaming Enforcement (DGE) to operate as an affiliate in the state. FlashPicks is live in all states in the US, with bettors in New Jersey, New York, Iowa, Wyoming, Washington DC and Indiana able to utilise the operator links.
In addition to the website, the FlashPicks brand is being boosted through a series of key partnerships with tipsters and micro-influencers on social media channels, with an app build based on the brand set to follow.
Checkd Group is currently working on gaining affiliate licensing in a dozen other States, as it looks to build on its successes in the UK through the creation of vibrant social communities.
A report by Goldman Sachs predicted that the online sports betting market in the US could be worth $39 billion in annual revenue by 2033, as legalisation continues to roll out on a state-by-state basis.
Callum Broxton at Checkd Group said: “Having been carefully planned for a number of months, we are delighted to be able to take FlashPicks live in the US and to offer sports enthusiasts across the country the chance to place bets through our operator partners.
“For so many would-be punters, this will be the first time they have ever placed a bet legally and we can be the first port of call to provide them with all of the information needed to inform their decisions.
“The early figures we are seeing are extremely encouraging following another landmark moment in the history of Checkd Group. In occurring at a pivotal juncture in the history of legal online sports betting across the US, we believe we can offer a level of insight and expertise that will make us an important voice in the conversation going forward.”
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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