Canada
World’s leading betting integrity body touches down in North America – FanDuel and DraftKings endorse IBIA’s launch
The International Betting Integrity Association (IBIA) today announced that it is launching its integrity monitoring service in the US and Canada. The launch is being endorsed by leading US operators FanDuel and DraftKings, and the integrity body has already secured licenses in a number of US states – Arizona, Colorado, Indiana, Michigan, New Jersey, New York, and Wyoming – with others pending.
The North American market is the fastest growing and most dynamic in the world and is expected to reach $96bn in handle in 2022, and with wagers on this week’s Super Bowl projected to top $7bn for the first time with almost a third through the US regulated sector as compared to 6% in 2019, according to H2 Gambling Capital. IBIA’s world-leading betting integrity monitoring system will play a major role in ensuring the integrity of the North American market, which is essential to maintaining the continued growth of the industry.
Khalid Ali, CEO of IBIA, said: “IBIA is delighted to announce that we are touching down in the North American market. With the largest customer transaction-based betting integrity monitoring system in the world, we will play a crucial role in protecting and supporting the growth of the betting industry in the US and Canada.”
Ali continued: “IBIA is run by sportsbooks for sportsbooks, and our mission is to provide the best and broadest protective coverage of the market. With the accelerated growth of regulation, existing IBIA members have encouraged the association to extend its global betting integrity coverage to North America, which we are delighted to do.”
IBIA’s monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. It allows IBIA to protect its members and the betting market from corruption through collective action.
“Flutter Entertainment have a long successful working relationship with IBIA’s global integrity monitoring system via our existing agreements through international brands and are proud of the collective improvements in the space,” said John Sheeran, Director of Risk and Trading, FanDuel Group. “Expanding an excellent working relationship to include integrity monitoring of North American sports and wagering will add another element of trust and security to our sports betting product, which we know is of the utmost importance to our consumers.”
“Protecting the integrity of sport while creating an engaging product for sports fans is at the heart of everything we do,” said Roy Pollitt, DraftKings’ Vice President and Head of Regulatory Affairs. “We are impressed with the progress IBIA has made in promoting high standards for the betting industry and we warmly welcome their arrival to North America.”
With the support of FanDuel and DraftKings, IBIA is already protecting over 60% of the regulated US online market from betting corruption. The launch is the beginning of a process to secure a license in states that require operators to be part of a monitoring body and to engage with gambling regulators more generally across the US. The association has also applied to the Canadian province of Ontario, which similarly requires operators to be part of an integrity monitoring system.
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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