Canada
Four in 10 who bet on sports plan to place a Super Bowl wager
With Super Bowl LVI days away, a new survey from the Responsible Gambling Council (RGC) shows that Ontario sports fans are gearing up to bet on the NFL’s iconic championship.
More than four-in-ten (42 per cent) of Ontario’s sports bettors plan to lay their money down on the big game. The survey also finds 38 per cent of Ontario adults believe their sports knowledge gives them an edge in predicting outcomes. This widespread belief is risky because it can lead to over confidence and motivate some to bet more than they can afford to lose.
Those who believe their knowledge gives them an advantage are predominantly between 18 and 34 (48 per cent), male (46 per cent) and Toronto based (48 per cent). This group bets more frequently.
Younger Ontarians are also significantly more susceptible to being influenced by friends and family when betting, which can increase risk. Seventy-two per cent of those 18 to 34 say they their sports bets have been impacted by others. This compares to 59 per cent among bettors 35 to 54 and 40 per cent for those over 55.
How people plan to bet
Respondents were asked how they plan to place their Super Bowl wager.
- 47 per cent will bet with friends
- 44 per cent will buy sport-based lottery tickets
- 40 per cent will bet in a pool
- 39 per cent will bet with a different sportsbook website
- 36 per cent will bet online with OLG.ca
How much Ontario Super Bowl bettors plan to wager
- 52 per cent say they will bet $50 or less
- 29 per cent say they will bet between $50 and $100
- 17 per cent say they will wager $100 or more
Managing the risks
Encouraging news emerging from this survey is that 90 per cent of this year’s Super Bowl bettors plan to employ at least one strategy to manage their gambling risk. More than half (52 per cent) say they will stay within a pre-set betting limit and four-in-ten indicate they always view sports betting as entertainment, not as a way to win money.
The Responsible Gambling Council’s take on this
“The fact that such a strong majority of sports bettors have a plan in place to protect themselves is great news,” says Shelley White, CEO, Responsible Gambling Council. “However, the risks should never be underestimated. It’s easy to get carried away by the excitement of the big game. A quarter of sports bettors reported feeling the need to bet more and more money and nearly two-in-ten have lied to people important to them about how much they gambled. The consequences of chasing losses can be financially and emotionally devastating. Knowing the risks and having a plan to protect yourself are essential to having fun and enjoying the game.
RGC tips for safe online sports betting
- Pre-set betting limits and stay within your budget
- Only gamble with money you can afford to lose – never borrow money or use money intended for necessities, like rent, the mortgage or food
- Limit your alcohol and/or cannabis intake
- Never chase losses by trying to win back what you’ve lost
- Don’t bet if you are upset or stressed
- View sports betting as entertainment, not a way to make money
- And remember there is no way to predict the outcome of the game
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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