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Four in 10 who bet on sports plan to place a Super Bowl wager

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With Super Bowl LVI days away, a new survey from the Responsible Gambling Council (RGC) shows that Ontario sports fans are gearing up to bet on the NFL’s iconic championship.

More than four-in-ten (42 per cent) of Ontario’s sports bettors plan to lay their money down on the big game. The survey also finds 38 per cent of Ontario adults believe their sports knowledge gives them an edge in predicting outcomes. This widespread belief is risky because it can lead to over confidence and motivate some to bet more than they can afford to lose.

Those who believe their knowledge gives them an advantage are predominantly between 18 and 34 (48 per cent), male (46 per cent) and Toronto based (48 per cent). This group bets more frequently.

Younger Ontarians are also significantly more susceptible to being influenced by friends and family when betting, which can increase risk. Seventy-two per cent of those 18 to 34 say they their sports bets have been impacted by others. This compares to 59 per cent among bettors 35 to 54 and 40 per cent for those over 55.

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How people plan to bet

Respondents were asked how they plan to place their Super Bowl wager.

  • 47 per cent will bet with friends
  • 44 per cent will buy sport-based lottery tickets
  • 40 per cent will bet in a pool
  • 39 per cent will bet with a different sportsbook website
  • 36 per cent will bet online with OLG.ca

 

How much Ontario Super Bowl bettors plan to wager

  • 52 per cent say they will bet $50 or less
  • 29 per cent say they will bet between $50 and $100
  • 17 per cent say they will wager $100 or more

 

Managing the risks

Encouraging news emerging from this survey is that 90 per cent of this year’s Super Bowl bettors plan to employ at least one strategy to manage their gambling risk. More than half (52 per cent) say they will stay within a pre-set betting limit and four-in-ten indicate they always view sports betting as entertainment, not as a way to win money.

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The Responsible Gambling Council’s take on this

“The fact that such a strong majority of sports bettors have a plan in place to protect themselves is great news,” says Shelley White, CEO, Responsible Gambling Council. “However, the risks should never be underestimated. It’s easy to get carried away by the excitement of the big game. A quarter of sports bettors reported feeling the need to bet more and more money and nearly two-in-ten have lied to people important to them about how much they gambled. The consequences of chasing losses can be financially and emotionally devastating. Knowing the risks and having a plan to protect yourself are essential to having fun and enjoying the game.

RGC tips for safe online sports betting

  • Pre-set betting limits and stay within your budget
  • Only gamble with money you can afford to lose – never borrow money or use money intended for necessities, like rent, the mortgage or food
  • Limit your alcohol and/or cannabis intake
  • Never chase losses by trying to win back what you’ve lost
  • Don’t bet if you are upset or stressed
  • View sports betting as entertainment, not a way to make money
  • And remember there is no way to predict the outcome of the game
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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Canada

Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority

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Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.

The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.

Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”

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Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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