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TheLines.com:Prop bets a key feature of Super Bowl betting, but not all our legal in the U.S.

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The Super Bowl is the most wagered-on event in America and the betting also goes beyond the outcome of the games and the performances by the players, according to analysts TheLines.com, which tracks odds in the U.S. regulated sports betting market.

With two weeks between the Conference Championships on Jan. 30 and Super Bowl 56 on Feb. 12, prop bets engage and entertain fans before the game and right through the Super Bowl. Proposition bets are games within the game itself and they allow bettors to wager on specific events and matchups. Player props include performance-based bets, including yards, catches, touchdowns and more. They also include time-specific bets, such as who will be the first or last player to score a touchdown. TheLines has a full rundown of prop bets and strategy.

Popular non-football action prop bets for the Super Bowl include the outcome of the opening coin flip, the color of the Gatorade bath that the winning coach will receive, and the length of the pre-game National Anthem performance and halftime show.

The halftime show in particular has received much attention, with a star-studded lineup featuring Eminem, Dr. Dre, Mary. J Blige, Snoop Dogg, and Kendrick Lamar. But TheLines’ Nicole Russo explains that betting on the length of these performances is not legal in the U.S.

“There’s even a prop on whether Snoop will smoke during the show,” Russo said. “But those odds are not offered by a legal and regulated online sportsbook. Currently, no legal betting jurisdiction in the U.S. allows sportsbooks to offer odds on the halftime show. The odds you see listed are from offshore sportsbooks, which are not governed by the same rules and standards that regulated sportsbooks have to abide by to keep your information and money safe.”

Often, the winning coach is doused with a tub of Gatorade immediately after the game and bettors can bet on what color of the electrolyte sports drink will be. Super Bowl Gatorade odds have not yet been posted by sportsbooks, but will be available soon. Expect orange and blue to be the favorite this year, according to TheLines’ Matt Burke.

“Gatorade shower odds are typically determined by the likelihood that the drink will match the team colors,” said Burke. “With the Cincinnati Bengals in Super Bowl LVI, expect orange to be one of the favorites. Orange typically finds itself atop Gatorade color odds boards even when a non-orange team makes it to the NFL’s final stage. Blue is another all-time popular color, and the LA Rams could certainly wind up using it in one of their buckets.”

It’s important to note that these options aren’t available in every state. Check with your local operators.

As for the game itself, the Rams are now favored by 4.5 points to beat the Bengals in the Super Bowl on Feb. 12. The line has nudged up a half-point since opening at Rams -4 on Jan. 30. The over/under total remains at its opening number 49.5 points, according to a consensus of the nation’s largest legal online sportsbooks — including DraftKings, FanDuel, BetMGM, BetRivers, Caesars, and PointsBet.

The consensus point spreads for the Super Bowl, as of Feb. 4:

  • Cincinnati Bengals vs. Los Angeles Rams (-4); over/under 49.
  • LA Rams -200
  • Cincinnati Bengals +170
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INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

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Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.

The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.

The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.

Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.

“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”

The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.

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AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

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