Canada
Sightline and IGT to Launch Mobile Loyalty Platform at Indigo Sky Casino
Sightline Payments announced the planned launch of its mobile loyalty platform, JOINGO, at Indigo Sky Casino & Resort in Wyandotte, Oklahoma in Q1 of this year.
Leveraging JOINGO’s seamless integration with the IGT ADVANTAGE casino management system, the Indigo Sky branded mobile app will feature mobile marketing tools that give patrons a unified experience from the convenience of their iOS or Android devices, enhancing the experience for all GO Rewards Club members.
Owned and operated by the Eastern Shawnee Tribe of Oklahoma, Indigo Sky boasts one of the largest casinos in northeastern Oklahoma. Its casino floor features over 1400 gaming machines, various table games, and a bingo hall. The resort includes two hotel towers and an RV park, and its Creekside Bar & Grill offers the area’s only golf simulator.
In 2021, Sightline Payments announced a partnership with IGT to provide solutions to aid in the deployment of cashless gaming technology through IGT’s suite of systems innovations, including Resort Wallet with IGT Pay. They recently expanded the partnership to include Sightline’s mobile loyalty platform, JOINGO. The launch of the JOINGO mobile loyalty solution at Indigo Sky Casino & Resort will be the first product launch for Sightline with IGT following these announcements.
With Sightline’s mobile loyalty platform, Indigo Sky will be able to enhance customer engagement with modern, mobile-driven marketing. The platform integrates with Indigo Sky’s casino and nongaming management systems, allowing the property to deliver automated, real-time marketing messages to guests’ mobile devices with personalized GO Rewards Club activations. Guests will be able to use the Indigo Sky mobile app to virtually check in for drawings or promotional contests, eliminating the need to stand in line at physical kiosk locations to do so.
“We’re always looking for new ways to enhance our guests’ experiences, and Sightline’s mobile loyalty platform helps us deliver an integrated mobile app solution that meets the demands of today’s customer. Guests want to do everything from their mobile device and launching our app will give them this everyday convenience while expanding our abilities to offer more personalized marketing promotions,” Melanie Heskett, General Manager of Indigo Sky Casino & Resort, said.
“Mobile engagement solutions meet customers where they are, and the Indigo Sky mobile app will deliver the same seamless mobile-first experience that customers have come to expect in their everyday lives. Adopting mobile solutions like Sightline’s mobile loyalty platform helps casinos modernize their customer experience while enhancing their marketing capabilities,” said Kirk Olson, Senior Vice President, Mobile at Sightline Payments.
Indigo Sky is also planning to integrate its mobile app with IGT’s Resort Wallet product and the IGT Pay solution at a later date.
Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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