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MediaTroopers to Launch in Louisiana

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MediaTroopers, the successful digital marketing agency, has announced that the company will be going live in Louisiana with the launch of mobile sports betting within the state. With decades of combined knowledge and experience in the sports betting and online gambling industries, MediaTroopers can now offer this expertise and high-quality services to state-authorized betting venues and operators, helping them to reach millions of potential customers.

The wait is finally over for mobile sports bettors and online gamblers in the Pelican State! The Louisiana Gaming Control Board announced that certain state-licensed betting sites and mobile apps can start accepting bets from the 28th of January 2022. Home to over 4.6 million residents and several professional sports teams, including the New Orleans Saints, New Orleans Breakers, and the New Orleans Pelicans, the state is sure to become a thriving sports betting market.

MediaTroopers has long-lasting collaborations across the US with some of the nation’s leading sports betting sites. The company can now promote its partners in Louisiana and offer top-quality marketing and content to brand new audiences.
MediaTroopers will be going live in Louisiana with four popular sportsbooks; DraftKings, FanDuel, Caesars, and BetMGM. However, additional sports betting sites are expected to launch in the state in the following weeks.

Sam Segal, MediaTroopers CEO, stated, “Here at MediaTroopers, we are incredibly excited to have been given this amazing opportunity to provide our high-quality services and expertise to the legalized betting market in Lousiana. We are already operational in several states where online gambling is legal and regulated, including Louisiana’s neighboring state Mississippi.”

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“Also, after our incredibly successful launch in New York earlier this month, we are looking forward to working in the state of Louisiana and bringing its residents more excitement with safe and responsible mobile betting.” Segal continued. “Adding Louisiana to our extensive portfolio is an inspiring achievement, therefore allowing us to reach new audiences in the south of the US.”

MediaTroopers has an excellent track record in the states where sports betting and online gambling are legal and regulated. As such, the pioneering marketing agency is one of the leading independent publishers of sporting competitions and events, game predictions, top sportsbooks, and betting bonuses in the US legal gambling markets.
With the addition of Louisiana, MediaTroopers is now operational and in more than 15 states, including Arizona, New Jersey, Pennsylvania, Tennessee, Michigan, West Virginia, Virginia, Iowa, Mississippi, and more.

Segal added, “Our launch in Louisiana, along with four of the industry’s leading sportsbooks, could not have come at a better time. With the Super Bowl right around the corner and the NFL playoffs happening right as we speak, we are confident that this launch in Louisiana will be incredibly successful.”

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Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Jackpot Digital Receives Approval from the Saskatchewan Liquor and Gaming Authority

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Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, has announced that it has received approval from the Saskatchewan Liquor and Gaming Authority (SLGA) to act as a registered supplier of gaming supplies and services to regulated casinos in the Canadian province of Saskatchewan.

The approval follows the Company’s news release dated February 6, 2024, announcing the signing of a licensing agreement with the Saskatchewan Indian Gaming Authority (SIGA) to install the Company’s Jackpot Blitz dealerless poker ETGs into SIGA casinos.

SIGA operates seven casinos and Playnow.com in Saskatchewan. At the outset, SIGA proposes to install Jackpot Blitz machines at its Dakota Dunes and Gold Horse Casino properties, located in Saskatoon and Lloydminster, respectively.

Jackpot CEO Jake Kalpakian said: “We are excited to receive approval as a gaming equipment supplier in Saskatchewan. This represents the first major jurisdictional, non-tribal license received by Jackpot during our continuing expansion into the land-based casino market. We have many more license applications underway in the US and other Canadian provinces, which will dramatically impact our ability to accelerate the rollout of Jackpot Blitz across North America.”

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Calgary Sports and Entertainment Corporation

Play Alberta, CSEC Extend Partnership

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Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.

“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.

The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.

“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.

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Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.

In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.

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