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MediaTroopers to Launch in Louisiana

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MediaTroopers, the successful digital marketing agency, has announced that the company will be going live in Louisiana with the launch of mobile sports betting within the state. With decades of combined knowledge and experience in the sports betting and online gambling industries, MediaTroopers can now offer this expertise and high-quality services to state-authorized betting venues and operators, helping them to reach millions of potential customers.

The wait is finally over for mobile sports bettors and online gamblers in the Pelican State! The Louisiana Gaming Control Board announced that certain state-licensed betting sites and mobile apps can start accepting bets from the 28th of January 2022. Home to over 4.6 million residents and several professional sports teams, including the New Orleans Saints, New Orleans Breakers, and the New Orleans Pelicans, the state is sure to become a thriving sports betting market.

MediaTroopers has long-lasting collaborations across the US with some of the nation’s leading sports betting sites. The company can now promote its partners in Louisiana and offer top-quality marketing and content to brand new audiences.
MediaTroopers will be going live in Louisiana with four popular sportsbooks; DraftKings, FanDuel, Caesars, and BetMGM. However, additional sports betting sites are expected to launch in the state in the following weeks.

Sam Segal, MediaTroopers CEO, stated, “Here at MediaTroopers, we are incredibly excited to have been given this amazing opportunity to provide our high-quality services and expertise to the legalized betting market in Lousiana. We are already operational in several states where online gambling is legal and regulated, including Louisiana’s neighboring state Mississippi.”

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“Also, after our incredibly successful launch in New York earlier this month, we are looking forward to working in the state of Louisiana and bringing its residents more excitement with safe and responsible mobile betting.” Segal continued. “Adding Louisiana to our extensive portfolio is an inspiring achievement, therefore allowing us to reach new audiences in the south of the US.”

MediaTroopers has an excellent track record in the states where sports betting and online gambling are legal and regulated. As such, the pioneering marketing agency is one of the leading independent publishers of sporting competitions and events, game predictions, top sportsbooks, and betting bonuses in the US legal gambling markets.
With the addition of Louisiana, MediaTroopers is now operational and in more than 15 states, including Arizona, New Jersey, Pennsylvania, Tennessee, Michigan, West Virginia, Virginia, Iowa, Mississippi, and more.

Segal added, “Our launch in Louisiana, along with four of the industry’s leading sportsbooks, could not have come at a better time. With the Super Bowl right around the corner and the NFL playoffs happening right as we speak, we are confident that this launch in Louisiana will be incredibly successful.”

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Blanka Homor Sales Director at Playson

Playson strengthens Canadian footprint with Titanplay partnership

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Playson, the established digital entertainment supplier, has secured its latest partnership in Canada after launching its games portfolio with rising iGaming operator Titanplay.

After obtaining its Ontario licence and going live in June earlier last year, Titanplay has made impressive strides in a short space of time with its online casino offering resonating with players across the province.

The agreement sees Playson support Titanplay’s ongoing expansion across Ontario with the supplier’s industry-renowned Hold and Win portfolio now available on the operator’s website, integrated via Relax Gaming’s aggregation platform.

Titles including Coin Strike: Hold and Win, Diamonds Power: Hold and Win and Pink Joker: Hold and Win will enable players to enjoy a feature-led, captivating gameplay experience and expand Titanplay’s rapidly expanding portfolio.

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Playson’s latest tie-up underlines its intent of further establishing its brand within Ontario after successfully entering the Canadian province back in 2022. The provider’s industry-renowned portfolio continues to drive long-term value for operators worldwide.

Blanka Homor, Sales Director at Playson, said: “We are proud of the footprint we have established in Ontario with local players truly appreciating the Playson experience. Partnering with an exciting name in the region like Titanplay allows us to accelerate our progress and bring our premium offering to an increased pool of players.

“We look forward to gauging the response from Titanplay enthusiasts and watching this partnership grow from strength to strength.”

Titanplay management commented: “At Titanplay, we pride ourselves with working with industry-renowned names and partnering with Playson seamlessly fits into our plans of becoming a household name in Ontario and across Canada.

“Our portfolio will undoubtedly be elevated by Playson’s Hold and Win collection, offering players a dynamic offering of feature-filled, graphically advanced titles.”

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The post Playson strengthens Canadian footprint with Titanplay partnership appeared first on Gaming and Gambling Industry in the Americas.

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Anna Isaacson

NFL Partners with Responsible Gambling Council to Launch Student-Athlete Training Program in Canada

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The National Football League announced a partnership with the Responsible Gambling Council (RGC) to develop and implement a comprehensive responsible gambling training program specifically designed for university and college student-athletes. The RGC and NFL have identified student athletes as an important audience for targeted responsible gambling and problem gambling prevention initiatives, as previous research has shown their susceptibility to risky gambling behavior.

The program will launch with a pilot phase at eight universities and colleges across Canada in the upcoming 2025 spring semester. Insights and feedback from this phase will be used to refine and improve the program before its broader rollout to 30 university and college institutions in the 2025 – 2026 school year. The initiative will include a robust evaluation framework to measure the effectiveness and impact of the training. The NFL and RGC will explore opportunities to share the results and key learnings from this initiative with broader audiences to maximize its impact.

“Student-athletes face unique pressures from academics, athletics, and the accessibility of sports betting, making them vulnerable to risky gambling behaviours. Our partnership with the NFL is a crucial step in supporting this group by providing the education and tools needed to make informed decisions. Early responsible gambling education helps student-athletes build capacities to succeed both on and off the field,” said Sarah McCarthy, chief executive officer, Responsible Gambling Council.

“We are proud to support the Responsible Gambling Council in this important initiative. Our shared goal is to equip these student-athletes with the tools and knowledge to navigate gambling risks, fostering a safer and more responsible environment. We also hope to gain insights that will be invaluable in shaping future responsible gambling efforts to benefit all those who play and engage with our game as fans,” said Anna Isaacson, NFL senior vice president of social responsibility.

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The program aims to equip student-athletes across Canada with the knowledge and tools necessary to make informed decisions about gambling. RGC will design and develop a course that is tailored to the specific student-athlete audience, and support in “training the trainer” at participating campuses, which is a key component in ensuring those delivering the training have the right tools and information to support the learning goals of the program.

The training program will include a specialized, interactive session featuring engaging videos, interactive components, and best practices for responsible gambling. After participating in the training, student-athletes will:

• Understand the dangers, risks, and odds of gambling and how players are likely to lose over time.

• Recognize their unique susceptibility to risky gambling behavior.

• Identify the signs of gambling-related harms and their potential impact on players and loved ones.

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• Learn about resources available for those experiencing gambling-related harms.

This collaboration with the RGC is part of the NFL’s commitment to promoting responsible gambling practices and addressing the critical need for resources devoted to both responsible and problem gambling initiatives. It builds on the NFL’s existing efforts in the space, including its partnership with the National Council on Problem Gambling, which focuses on bolstering problem gambling prevention services and promoting responsible gambling initiatives in the US.

The post NFL Partners with Responsible Gambling Council to Launch Student-Athlete Training Program in Canada appeared first on Gaming and Gambling Industry in the Americas.

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BetConstruct

BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity

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BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.

The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.

This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.

“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.

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The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.

This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.

The post BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity appeared first on Gaming and Gambling Industry in the Americas.

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