

Canada
MediaTroopers Brings Its Online Betting Expertise To New York
MediaTroopers, a marketing agency specializing in promoting legal online gambling in the US, now live in NY. The company brings its extensive online sports betting expertise and started promoting in NY the first regulated sportsbooks this weekend. MediaTroopers has long-standing partnerships across the US with top sportsbooks. It will now promote its partners in NY, providing top-quality marketing and content to new audiences.
Legal Online Sports Betting Launches in New York
Four sportsbooks were ready when online sports betting officially went live this week on January 8. DraftKings, Rush Street Interactive, FanDuel, and Caesars Sportsbook took the first legal online wagers in the state.
These sportsbooks received licensing from the New York State Gambling Commission (NYSGC) after a long period following the legalizing bill passed online sports betting for NY in November. The logistics of New York State’s unique online sports betting laws meant that sportsbooks needed some time to meet regulatory standards. That struggle is in the past, and online sports betting is ready to write its first chapter in the Empire State.
MediaTroopers CEO Shmulik Segal said: “MediaTroopers has been operating in nearly every US state where online gambling is legal, including New York’s neighbouring states such as Pennsylvania, New Jersey, Delaware, and others. So, adding New York to our portfolio is an exciting milestone that allows us to provide services to new audiences on the East Coast.”
When asked about the future potential of the state, Segal added: “There are five more sportsbooks with provisional licenses from the NYSGC. These sportsbooks are working towards meeting the licensing requirements, and when this happens, the New York sports betting market could grow exponentially.”
New York is the fourth most populous state in the US, and many experts anticipate it to become one of the biggest online sports betting states in the coming years. MediaTroopers serves most of the top brands in the industry and hopes to capitalize on this opportunity to bring quality content to a new part of the US. The company’s expertise includes advertising across display media channels, websites, and social media, generating millions of new customers for its partners.
When asked about his expectations for this season, Segal said: “MediaTroopers has seen launches of many states, but what’s the most amazing thing about this launch is the timing, right ahead of the NFL playoffs and Super Bowl. So, although we won’t know specific numbers for a few weeks, we are confident that the launch in NY will be one of the biggest we’ve seen.”
Bonus Guardian
Pinnacle Ontario live with CasinoEngine in North America debut

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.
BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.
BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.
With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.
AGCO
Prime Skill Games Inc. Official Response to AGCO Press Release

As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.
Let me be perfectly clear
Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.
Prime Skill Games is proud to be the only true skill game operating in Ontario today.
We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.
We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.
To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.
Sincerely
Matt Zamroźniak
Chief Executive Officer
Prime Skill Games Inc.
The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.
Canada
LuckyStart Casino Adds New Payment Method

LuckyStart Casino has announced the addition of a new payment method – Interac – available for all players in Canada, in order to make it easier for their customers to fund their account balance and cash out their winnings quickly.
The brand is aware of the popularity of this payment method amongst Canadian players, and hence, it has decided to add it and enable flexible deposit and withdrawal limits, in order to be considered as the best Interac casino in Canada, especially since the brand is also releasing Interac-exclusive bonuses and promotions.
Furthermore, LuckyStart has announced flexible limits for deposits and withdrawals, to make it easier for players to fund their account balance and cash out their winnings, offering instant approval and same-day processing, which are traits that LuckyStart believes are going to position it as the best Interac casino in Canada.
LuckyStart now supports Interac on the desktop and mobile website, offers exclusive bonuses for Interac bonuses, as well as instant withdrawals, and unrestricted access to their catalog of 5000+ real money games.
LuckyStart believes there is no better way to celebrate an accomplishment in the online gambling world than by launching new bonuses and promotions. That’s why the brand has released a new welcome bonus package for all players who deposit via Interac, as LuckyStart envisions becoming the best Interac casino in Canada.
This new welcome bonus package available for all Interact deposits rewards players with up to $4800 in free bonus money across their first 4 deposits, along with 400 Free Spins. When compared to the welcome packages offered by other Interact casinos, LuckyStart stands out with the biggest offer currently available.
The post LuckyStart Casino Adds New Payment Method appeared first on Gaming and Gambling Industry in the Americas.
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