

Canada
GREEN BAY PACKERS, KANSAS CITY CHIEFS SUPER BOWL FAVORITES AS NFL PLAYOFFS BEGIN
The field is set for the NFL Playoffs and while familiar faces are the favorites to win the Super Bowl title, there is a crowded field vying for the championship, according to analysts TheLines, which tracks odds in the U.S. regulated sports betting market.
The second year of the NFL’s expanded format of 14 teams opens this weekend with the Green Bay Packers as the favorites to win the Super Bowl, according to a consensus of that nation’s largest legal online sportsbooks — including DraftKings, FanDuel, BetMGM, BetRivers, Caesars, and PointsBet. The Packers opened the year as +1400 favorites but are now listed at +400, meaning bettors would win $400 for every $100 wagered.
The Kansas City Chiefs are right behind the Packers and listed at +500, which is the same line the reigning AFC champions had when the season opened in September. But unlike the Packers, who have a first-round bye in the playoffs, the Chiefs will have to win three playoff games to reach the Super Bowl, starting with this week’s first-round matchup with the Pittsburgh Steelers.
Of the 14 teams to make the playoffs, half of them are listed at +1200 (12-to-1), or better, entering Wild Card Weekend. The playoff games will be held beginning this weekend with two games on Saturday, three on Sunday and the final first-round playoff game in a new Monday night timeslot. The home teams have all been installed as favorites according to a consensus of the nation’s largest legal online sportsbooks.
Fresh off their wild overtime win over the Los Angeles Chargers, the Las Vegas Raiders — who opened the season at +10000 to win the Super Bowl — will play the Cincinnati Bengals (preseason +15000) in the first round. That means at least one preseason longshot will reach the second round.
“When you look at the at top favorites to win the Super Bowl right now, you see elite quarterback play or home-field advantage, or both,” said Brett Collson
lead analyst for TheLines.com. “While the Packers and Chiefs are the favorites, the stage is set for a dramatic playoff scene this year. And with the game’s biggest names like Patrick Mahomes, Tom Brady and Aaron Rodgers at the forefront, this will be a huge playoff run for bettors and sportsbooks.”
The current odds for each playoff team to win Super Bowl LV as of Monday, Jan. 10 (with preseason odds):
- Green Bay Packers +400 (+1400)
- Kansas City Chiefs +500 (+500)
- Buffalo Bills +700 (+1150)
- Tennessee Titans +750 (+3000)
- Tampa Bay Buccaneers +850 (+650)
- Los Angeles Rams +1000 (+1500)
- Dallas Cowboys +1200 (+3500)
- Cincinnati Bengals +1800 (+15000)
- Arizona Cardinals +2000 (+4800)
- New England Patriots +2000 (+3700)
- San Francisco 49ers +2500 (+1400)
- Las Vegas Raiders +4000 (+10000)
- Philadelphia Eagles +6000 (+12500)
- Pittsburgh Steelers +6000 (+5000)
The consensus point spreads for Wild Card Weekend, as of Monday, Jan. 10:
- Las Vegas Raiders at Cincinnati Bengals (-6.5); over/under 49
- New England Patriots at Buffalo Bills (-4.5); over/under 43.5
- Philadelphia Eagles at Tampa Bay Buccaneers (-7.5); over/under 49.5
- San Francisco 49ers at Dallas Cowboys (-3); over/under 51
- Pittsburgh Steelers at Kansas City Chiefs (-12.5); over/under 46.5
- Arizona Cardinals at Los Angeles Rams (-4); over/under 50
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
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AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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