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GREEN BAY PACKERS, KANSAS CITY CHIEFS SUPER BOWL FAVORITES AS NFL PLAYOFFS BEGIN

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The field is set for the NFL Playoffs and while familiar faces are the favorites to win the Super Bowl title, there is a crowded field vying for the championship, according to analysts TheLines, which tracks odds in the U.S. regulated sports betting market.

The second year of the NFL’s expanded format of 14 teams opens this weekend with the Green Bay Packers as the favorites to win the Super Bowl, according to a consensus of that nation’s largest legal online sportsbooks — including DraftKings, FanDuel, BetMGM, BetRivers, Caesars, and PointsBet. The Packers opened the year as +1400 favorites but are now listed at +400, meaning bettors would win $400 for every $100 wagered.

The Kansas City Chiefs are right behind the Packers and listed at +500, which is the same line the reigning AFC champions had when the season opened in September. But unlike the Packers, who have a first-round bye in the playoffs, the Chiefs will have to win three playoff games to reach the Super Bowl, starting with this week’s first-round matchup with the Pittsburgh Steelers.

Of the 14 teams to make the playoffs, half of them are listed at +1200 (12-to-1), or better, entering Wild Card Weekend. The playoff games will be held beginning this weekend with two games on Saturday, three on Sunday and the final first-round playoff game in a new Monday night timeslot. The home teams have all been installed as favorites according to a consensus of the nation’s largest legal online sportsbooks.

Fresh off their wild overtime win over the Los Angeles Chargers, the Las Vegas Raiders — who opened the season at +10000 to win the Super Bowl — will play the Cincinnati Bengals (preseason +15000) in the first round. That means at least one preseason longshot will reach the second round.

“When you look at the at top favorites to win the Super Bowl right now, you see elite quarterback play or home-field advantage, or both,” said Brett Collson

lead analyst for TheLines.com. “While the Packers and Chiefs are the favorites, the stage is set for a dramatic playoff scene this year. And with the game’s biggest names like Patrick Mahomes, Tom Brady and Aaron Rodgers at the forefront, this will be a huge playoff run for bettors and sportsbooks.”

The current odds for each playoff team to win Super Bowl LV as of Monday, Jan. 10 (with preseason odds):

  • Green Bay Packers +400 (+1400)
  • Kansas City Chiefs +500 (+500)
  • Buffalo Bills +700 (+1150)
  • Tennessee Titans +750 (+3000)
  • Tampa Bay Buccaneers +850 (+650)
  • Los Angeles Rams +1000 (+1500)
  • Dallas Cowboys +1200 (+3500)
  • Cincinnati Bengals +1800 (+15000)
  • Arizona Cardinals +2000 (+4800)
  • New England Patriots +2000 (+3700)
  • San Francisco 49ers +2500 (+1400)
  • Las Vegas Raiders +4000 (+10000)
  • Philadelphia Eagles +6000 (+12500)
  • Pittsburgh Steelers +6000 (+5000)

The consensus point spreads for Wild Card Weekend, as of Monday, Jan. 10:

  • Las Vegas Raiders at Cincinnati Bengals (-6.5); over/under 49
  • New England Patriots at Buffalo Bills (-4.5); over/under 43.5
  • Philadelphia Eagles at Tampa Bay Buccaneers (-7.5); over/under 49.5
  • San Francisco 49ers at Dallas Cowboys (-3); over/under 51
  • Pittsburgh Steelers at Kansas City Chiefs (-12.5); over/under 46.5
  • Arizona Cardinals at Los Angeles Rams (-4); over/under 50
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Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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