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TheLines.com: NFL Week 18 a challenge for oddsmakers, bettors

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NFL’S FIRST-EVER WEEK 18 WILL PROVIDE CHALLENGES FOR ODDSMAKERS THAT ARE UNIQUE TO THE SEASON’S FINAL WEEK, ACCORDING TO THELINES.COM

(LAS VEGAS) — The majority of playoff berths are clinched ahead of NFL’s first-ever Week 18, which can make games more unpredictable than a typical slate of games, according to TheLines.com, which tracks odds in the U.S. regulated sports betting market.

Week 18 games with playoff ramifications, though, can be more dependable for oddsmakers. The Dallas Cowboys at Philadelphia Eagles, Kansas City Chiefs at Denver Broncos, the San Francisco 49ers at Los Angeles Rams, and the win-or-go-home Los Angeles Chargers at Las Vegas Raiders are among those featuring teams fighting for their playoff lives or have significant seeding implications. Three of those games offer a spread of 5.5 points or less, according to a consensus of that nation’s largest legal online sportsbooks — including DraftKings, FanDuel, BetMGM, BetRivers, Caesars, and PointsBet.

“The final week, in particular, brings a level of uncertainty not seen in any other week because the motivation for teams out of the playoff race is uncertain, and the top teams often rest their best players,” said Brett Collson, lead analyst for TheLines.com. “Games with playoff implications tend to be more dependable, but even then you never quite know how teams respond to playing for their postseason lives. It’s uniquely challenging — and fun — for oddsmakers and bettors.”

The consensus point spreads for Week 18 games, as of Monday, Jan. 3:

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  • Kansas City Chiefs (-10) at Denver Broncos; over/under 44.5
  • Dallas Cowboys (-2.5) at Philadelphia Eagles; over/under 41.5
  • Cincinnati Bengals at Cleveland Browns (-2.5); over/under 44
  • Green Bay Packers (-11) at Detroit Lions; over/under 46.5
  • Chicago Bears at Minnesota Vikings (-3.5); over/under 44.5
  • Washington Football Team (-6.5) at New York Giants; over/under 38.5
  • Indianapolis Colts (-15.5) at Jacksonville Jaguars; over/under 44
  • Pittsburgh Steelers at Baltimore Ravens (-4.5); over/under 42
  • Tennessee Titans (-10.5) at Houston Texans; over/under 43
  • New Orleans Saints (-4.5) at Atlanta Falcons; over/under 40
  • New York Jets at Buffalo Bills (-16.5); over/under 45
  • New England Patriots (-5.5) at Miami Dolphins; over/under 40
  • Carolina Panthers at Tampa Bay Buccaneers (-9.5); over/under 42.5
  • San Francisco 49ers at Los Angeles Rams (-5.5); over/under 44.5
  • Seattle Seahawks at Arizona Cardinals (-6.5); over/under 48
  • Los Angeles Chargers (-3) at Las Vegas Raiders; over/under 48.5
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BetMGM Wins Sports Betting Operator and Employer of the Year at EGR North America Awards 2024

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BetMGM, a leading iGaming and sports betting operator, was recognized as Sports Betting Operator of the Year and Employer of the Year at the EGR North America Awards 2024. The EGR North America Awards, hosted in New York City on June 27, celebrate excellence in the North American online gaming industry and are considered the premier gaming awards.

“Winning two EGR North America Awards is a tremendous honor. We have a passionate team at BetMGM dedicated to delivering best-in-class betting experiences which saw exponential leaps in capability this year with unparalleled omnichannel opportunities, enhanced user interface and increased brand visibility. These awards are a tribute to all the hard work and the strong culture that we are building at BetMGM,” Adam Greenblatt, Chief Executive Officer of BetMGM, said.

Sports Betting Operator of the Year is awarded to the operator that brought innovation to the sports betting sector, provided a high-quality player experience and showed evidence of real growth via mobile and web. BetMGM was acknowledged for its ability to innovate and differentiate in a crowded industry, successfully forming strategic partnerships with X and Marriott Bonvoy and capitalizing upon its unique omnichannel advantage in Las Vegas during Super Bowl LVIII. BetMGM parent company Entain’s acquisition of sports pricing and analytics firm Angstrom in 2023 fueled the expansion of BetMGM’s betting library, allowing the operator to produce a broader and more exciting product for the customer.

The Employer of the Year award recognizes the operator or affiliate that demonstrated its commitment to organizational performance improvement through investment in the recruitment, personal and skills development, and motivation of every employee. On the heels of being recognized as a one of this year’s Best Workplaces in New York by Great Place To Work and Fortune, BetMGM once again proved it is building a workplace to attract and retain top talent in the rapidly growing iGaming and sports betting industry. BetMGM prides itself on being an inclusive, value-driven organization that prioritizes true transparency and two-way communication with weekly, virtual all-hands forums and active employee resource groups. In 2023, BetMGM optimized onboarding, enhanced training programs, continued diversity and inclusion learning, and focused on career development and strategic in-sourcing.

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The wins mark the first time that BetMGM received EGR North America Awards for Sports Betting Operator and Employer of the Year. The company was previously awarded Casino Operator of the Year in 2022 and 2023.

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Bragg Gaming Expands in Pennsylvania with BetMGM

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Bragg Gaming Group has announced the launch of its newest games and Remote Game Server (RGS) technology with BetMGM in Pennsylvania.

This marks the third state in which Bragg content is live with BetMGM, following earlier launches including in Michigan in 2022 and New Jersey in 2023 respectively. BetMGM players in Pennsylvania can now enjoy popular titles such as “Egyptian Magic” and “Fairy Dust” from Bragg’s Atomic Slot Lab proprietary content studio with further titles set to follow.

Players will soon gain access to content from Bragg’s Las Vegas-based proprietary content studio Wild Streak Gaming, as well as titles from multiple exclusive content partners under the Powered By Bragg program including King Show Games and Sega Sammy Creation.

This expansion underscores Bragg’s commitment to delivering innovative and engaging content to players across North America. All online casino games delivered on Bragg’s new RGS technology come with the Company’s Fuze promotional tools, which offer player engagement features on games such as free rounds, tournaments, and quests.

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H2 Gambling Capital projects Gross Win of over $2.5 billion for the regulated online casino market in Pennsylvania in 2024, illustrating the tremendous growth potential in the region.

Garrick Morris, Senior Vice President, Commercial for the US and Canada, at Bragg Gaming Group commented: “We’re delighted to strengthen our existing collaboration with BetMGM to a third U.S. state, as part of our ongoing drive to provide the highest quality content to players in the U.S. iGaming market.

In developing high-quality engaging content, we want to contribute to the long-term success of our partners, and importantly provide a gaming experience which is exceptional for players.”

Oliver Bartlett, Vice President, Gaming, Product & Casino at BetMGM commented: “Bragg has been a great partner for BetMGM in Michigan and New Jersey, and it’s exciting to now be able to expand that relationship to Pennsylvania.

We’re confident that players in Pennsylvania will embrace this new online casino content which has proven to be popular in other regulated markets, with players already familiar with these titles from the land-based sector.”

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BetMGM Announces Exclusive Partnership with Brian Christopher Slots

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BetMGM, a leading sports betting and iGaming operator, announced an exclusive partnership with Brian Christopher Slots that will make Brian Christopher, the top social media influencer for slots and casinos, a BetMGM brand ambassador. BetMGM will showcase Brian Christopher in live streams across social media channels featuring its online casino platforms as well as in future marketing campaigns.

“Brian Christopher Slots’ influence extends far beyond captivating videos. This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games,” Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said.

“BetMGM is the ultimate real money gaming destination for us true slots lovers. Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together,” Brian Christopher said.

The partnership between Brian Christopher Slots and BetMGM highlights the strength of both brands. The partnership elements are scheduled to include:

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  • Live streams: Streams across both @BCSlots and @BCSlots2 on YouTube, as well as @BCSlots on Facebook and Kick, will showcase Brian Christopher’s signature style along with BetMGM.
  • Exclusive experiences: Brian Christopher will interact with players and offer insightful commentary across a variety of platforms including live streams, social media, slot tours, in-person meet-and-greets, virtual player events, and more.
  • Responsible Gaming commitment: BetMGM and Brian Christopher believe gambling should be a fun activity and enjoyed as a form of entertainment.
  • Brian Christopher will highlight BetMGM’s various responsible gaming tools and resources, while continuing to drive messages about setting limits and playing within a budget.

Brian Christopher Slots’ award-winning content boasts a loyal following through brands such as BCSlots.com, BCSlots YouTube channel, FlipTheSwitch.com, BCSlots Cruises, and Rudies Fan Club. Brian Christopher Slots’ social media channels reach 8 million monthly unique viewers, 1.8 million subscribers, and recently set a new casino gaming record of 1 billion video views. In 2023, Brian Christopher Slots was named Streamer of the Year and Slot Collaboration of the Year at the CasinoBeats Game Developer Awards presented by SBC.

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