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FREEBALL LAUNCHES AS LARGEST ONLINE SWEEPSTAKES IN U.S. HISTORY

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Powered by Lotto.com, people across all 50 U.S. states will have the chance to enter Freeball every week, with the potential to win $10 million
Launching as its own entity, in partnership with Lotto.com, Freeball LLC is a nationwide free-to-enter sweepstakes platform that is fast, easy, and contactless to use, offering players the chance to win an enticing $10 million jackpot every time they enter.
Over and above the grand prize of $10 million, which is guaranteed by industry leader SCA Promotions who have covered over $10 billion in risk and awarded over $200 million in prizes, Freeball entrants are also eligible to win many other monetary prizes. The prizes range from $1 to $1,000, which are distributed weekly, with live draws announced every Sunday at 9pm EST via Freeball’s website. Results are generated by SCA’s certified random number generator (RNG) and the first live draw will take place on Sunday, December 19, 2021.
“We can’t believe the time has come to launch this one of a kind platform, and with the holidays right around the corner, the prospect of winning $10 million really couldn’t come at a better time”, said Francesca Morra, Marketing Manager at Freeball LLC. “We encourage everyone to enter as there is truly nothing to lose and everything to win!”
Anyone aged 18 and over can play Freeball by signing up for their free ticket at www.freeball.com. Participants must provide their full name, email and home address, phone number, and birth date in order to verify their age. All eligible players can then sign up via the website, with no app or deposit required, and participate in the jackpot game every week by choosing their lucky numbers and keeping their fingers crossed! The good news is there can be multiple winners every week – it simply depends on players’ luck and how many numbers they match.
Freeball is powered by Lotto.com, who launched earlier this year as the first digital platform for buying lottery tickets on any device, with no app download or deposit required. The business operates a state-of-the-art e-commerce platform based on four key pillars, including convenience, security, safety, and peace of mind, all of which enables players to buy official state lottery tickets from the comfort of their own home or on the go.
“The team at Lotto.com are beyond excited to be partnering with the largest free to play sweepstakes in U.S. history and supporting this new platform from a marketing standpoint”, said Thomas Metzger, CEO of Lotto.com Inc. “We have been focused on accessibility since our inception so we couldn’t be more proud to promote this nationwide launch with no costs or hidden caveats involved to enter. It doesn’t get much bigger than this in our world and we wish everyone the best of luck!”
Currently, anyone 18 and over physically located in the state of New Jersey can purchase state lottery tickets via Lotto.com, as well as access information about previous and future draws. Lotto.com will soon be announcing plans to expand nationally, with the aim of making the lottery more accessible to as many people as possible across the United States.
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AGLC

AGLC Announces New Board Chair

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Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.

Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.

A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.

AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.

The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

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Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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