

Canada
HowToBet.com Conducts Comprehensive IQ Study to Determine Which Sports Fans Are the Most Intelligent
In an effort to determine which sports fans are the most intelligent, HowToBet.com administered a remote IQ test to 1,006 U.S.-based fans of wrestling, hockey, basketball, football, baseball, and auto racing. The test was designed to evaluate verbal intelligence, mathematical ability, logical reasoning, and visual reasoning.
“As a team focused on producing content related to professional sports betting and college sports betting, one of the most engaging conversations we would find ourselves consistently having was the debate as to which sports fans were truly the most intelligent,” said Cristian Campan, Product Owner. “We began to wonder if there was a direct correlation between which sport a fan likes and their IQ. This is what inspired us to find an answer to our own question.”
The results of the test indicated that fans of World Wrestling Entertainment (WWE) had the highest IQs of all sports fans, with an average score of 112.6. They were followed by fans of the National Hockey Association (NHL) and National Basketball Association (NBA), with these groups achieving scores of 112.3 and 110.7, respectively. The bottom three groups included National Football League (NFL) fans, with an IQ score of 105.9, Major League Baseball (MLB) fans, with a score of 101.3, and fans of the National Association for Stock Car Auto Racing (NASCAR), who scored 95.2 on average.
HowToBet.com also identified which fans of individual teams and athletes scored the highest on the test. Fans of the WWE’s Roman Reigns had the highest IQs out of all participants, with an average score of 126.4. Hockey fans whose favorite team was the Boston Bruins topped the list of all NHL teams, with an average score of 120.3. The most intelligent NBA and MLB fans were also found in Boston, with supporters of the Celtics and Red Sox having achieved average scores of 115.2 and 106.2. Houston Texans fans proved to be the most intelligent NFL fans, with an average IQ score of 117.8
The analysis also showed that female sports fans tended to achieve higher IQ scores than their male counterparts on average, with women consistently outperforming men within the categories of mathematical ability and logical reasoning.
IQ, which is the abbreviation for “intelligence quotient,” is measured in the form of a structured test first popularized by French psychologist Alfred Binet. While there are multiple IQ tests that are currently in use today, most versions are designed to measure an individual’s reasoning and problem-solving skills. Typical components of an IQ test include math, language, reasoning, memory, and information-processing speed subtests. These subtests are scored individually and then combined for a final IQ score.
According to Semantic Scholar, the average IQ score of American citizens is 98, which is technically two points lower than the average universal score of 100. With five out of the six groups of sports fans in the HowToBet.com study achieving average scores of over 100, there is an argument to be made that those who spend time consuming sports-related content are more intelligent than the average American.
HowToBet.com launched the IQ study in an effort to highlight correlations between sports fans and intelligence, as well as provide newcomers to the gambling space with key online betting tips rooted in extensive research. The HowToBet.com team determined that increasing overall awareness, sharpening verbal intelligence and mathematical ability, and enhancing logical and visual reasoning skills can have a positive effect on an individual’s success with sports betting. These skill sets allow individuals to make better decisions, as they are far more likely to place bets based on accurate qualitative and quantitative data as opposed to other methods.
The HowToBet.com team encourages fans to challenge themselves with reading, writing, arithmetic, and puzzle-based tests to improve comprehension, lateral thinking, and creativity. These exercises can improve IQ, which may, in turn, have a positive impact on the approach fans take when placing bets.
For the latest NFL online betting trends, as well as betting tips across all professional major sports leagues, please visit HowToBet.com.
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.
BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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