

Canada
ILLINOIS SPORTSBOOKS HIT RECORD $840 MILLION IN BETS IN OCTOBER Football, basketball betting spurs records for handle, revenue, and tax revenue as end of in-person registration requirements approaches, according to PlayIllinois
Illinois sportsbooks reached a new monthly record for wagering and revenue for the first time since the reinstatement of in-person registration. With more than $840 million in wagers, Illinois joined the top 18 legal sports betting markets in the U.S. that — using five weekends of football, the opening of the NBA season, and baseball’s postseason — set a market wagering record in October, according to PlayIllinois, which tracks the state’s regulated sports betting market.
“A calendar with an extra weekend of NFL and college football, the opening of the NBA and NHL seasons, and baseball’s postseason was always going to bring more action than a quieter month,” said Eric Ramsey, analyst for the PlayUSA.com Network, which includes PlayIllinois.com. “Regardless, a new high highlights the continued strength of Illinois’ market, and it should grow even stronger in the coming months.”
Retail and online sportsbooks combined to handle $840.4 million in wagers in October, shattering the record of $633.6 million set in March, according to official data released Tuesday. Wagers were up 40.9% from $596.5 million in September and up 93.4% from $434.6 million in October 2020, as betting in October hastened to $27.1 million per day from $19.9 million per day in the previous month.
Gross revenue rose 2.9% to $48.3 million in October from $47.0 million in October 2020 and up 8.4% from $44.6 million in September. October’s revenue still fell short of the record $49.9 million in gross revenue set in March. Taxable revenue did reach an all-time high, though, to $52.6 million in adjusted gross revenue, yielding $8.5 million in state and local taxes.
The record handle and revenue was good news for Illinois’ sportsbooks, which after the return of in-person online registration in April had not reached the highs seen in the months before. Illinois ranked No. 3 in March among all U.S. markets with $633.6 million in wagers, behind only New Jersey ($859.6 million) and Nevada ($640.8 million). Illinois still ranked No. 3 in October, but has lost ground to New Jersey ($1.3 billion) and Nevada ($1.1 billion) — the first two states to surpass $1 billion in wagers in a month.
But with HB 3136 awaiting signature, which would do away with in-person registration early next year, perhaps a $1 billion month could soon come to Illinois.
“The Illinois sports betting market is thriving in spite of the current online registration rules, so it’s exciting to imagine what it will look like when sportsbooks are untethered,” said Joe Boozell, lead analyst for PlayIllinois.com. “A surge of new operators will certainly come. And there are an untold number of Illinoisans sitting on the sidelines interested in making a bet through an online sportsbook, but not enough to make a trip to a retail sportsbook to register.”
October’s growth was a direct result of the month’s busy sports calendar. Five weekends of football, including a Chicago Bears game each weekend, attracted $330.1 million in wagers on the sport. That is up from $230.6 million in September. The opening of the NBA season, including a hot start by the Chicago Bulls, drove $93.3 million in action. Meanwhile, baseball attracted $77.6 million in bets, followed by tennis ($53.4 million), and soccer ($36.2 million).
“The Bears’ struggles are dampening bettor enthusiasm somewhat, but NFL wagering isn’t dictated as much by the success of local teams as other sports,” Ramsey said. “The early success of the Bulls, however, and the short playoff run by the White Sox, were a definite help.”
Online betting accounted for $803.4 million of the wagers in October, or 95.6% of the state’s total handle. DraftKings/Casino Queen led the state with $315.3 million in combined online and retail handle, including $308.8 million in online wagers. The combined handle was up from $236.5 million in September and produced $11.7 million in gross revenue.
FanDuel was next with $236.7 million in online and retail wagers, including $235.4 million in online wagering. The combined handle was up from $156.2 million in September and created a market-best $22.3 million in gross revenue.
The leaders were followed by:
- BetRivers/Rivers Casino ($135.7 million in wagers, including $119.0 million online; $8.0 million in revenue)
- Barstool/Hollywood Aurora ($69.8 million in wagers, including $67.9 million online; $2.4 million in revenue)
- PointsBet/Hawthorne Race Course ($62.4 million in wagers, including $59.6 million online; $2.8 million in revenue)
- Caesars by William Hill/Grand Victoria ($14.0 million in wagers, including $12.7 million online; $593,941 in revenue)
- Argosy ($4.0 million in retail wagers; $391,897 in revenue)
- Hollywood Joliet ($1.8 million in retail wagers; $120,418 in revenue)
- Par-A-Dice ($751,089 million in wagers; $43,120 in revenue)
“With only six in the state, Illinois is home to far fewer online sportsbook operators than any other major U.S. market,” Boozell said. “By next year, the number of online operators should grow well into the double-digits. An increase in competition would be hugely beneficial for bettors.”
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
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AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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