Ainsworth
GAN Launches Exclusive Ainsworth Online Gaming Content via SuperRGS in Michigan for Churchill Downs Incorporated
GAN Limited, a leading full-service internet gaming software-as-a-service provider to the real money internet gaming, online sports betting, and simulated gaming industries, announced the deployment of Ainsworth Game Technology Limited online gaming content occurred yesterday via the Company’s SuperRGS content aggregation platform to Churchill Downs Incorporated’s online wagering platform, TwinSpires, in Michigan.
In May of this year, GAN announced it had reached an agreement with Ainsworth to obtain the exclusive online rights to all current and future Ainsworth online games, comprising over seventy unique games with more in the pipeline, for an undisclosed amount. For GAN, this marks the first deployment of exclusive Ainsworth online gaming content via SuperRGS in Michigan.
Dermot Smurfit, CEO of GAN, commented:
“We are excited launch our first major client of Super RGS with leading portfolio of Ainsworth proven online titles. This is a key inflection point for Super RGS, we believe most iGaming operators in the U.S. will become clients of our Super RGS in relatively short order. Super RGS will allow GAN to increase its take rate on Gross Operator Revenue and open a new broad based customer base.”
Jason Lim, General Manager – Online of Ainsworth, added:
“Working efficiently with GAN to integrate our RGS into their Super RGS content aggregation platform has been positive experience for all parties, and we’re delighted to release the first highly-regarded Ainsworth online slot titles to GAN clients in Michigan, with all other iGaming States on the roadmap for 2022. Demand from B2C Operators for our content remains strong and we are looking forward to greatly ramping our online slot portfolio and distributing the same with the help of GAN.”
Ainsworth Game Technology announced it has named Sean Evans as Vice President of Marketing and Product Strategy. Evans will be based at the Company’s office in Las Vegas, NV.
A veteran gaming industry executive with more than 25 years of experience, Evans brings a broad base of knowledge across disciplines including sales, marketing, and product management to the Ainsworth team.
“Sean will be a steady and energizing influence on our marketing and product management teams,” said Deron Hunsberger, Ainsworth’s President of North America. “His vast knowledge and industry experience make him a welcome addition to Ainsworth, and further illustrates our commitment to hiring great talent as we continue to strengthen our position in the industry. Sean’s leadership will help bring our product offerings to the next level. We could not be more pleased to have him on board.”
Prior to joining Ainsworth, Evans served two years as Senior Vice President of Sales at Eclipse Gaming. Earlier in his career, Evans spent time as the Vice President of Sales – Western Region for Scientific Games; General Manager of AC Slots; Chief Operating Officer at Aruze Americas; and Senior Vice President of Sales for Aristocrat Americas.
“It’s a great opportunity to join this dynamic team,” said Evans. “I look forward to contributing to the Company’s success and to spreading our message to the industry. We have a bright future. The recent launch of the top performing A-Star RAPTOR cabinet and popular San Bao games show the potential of Ainsworth’s next generation of products. I am excited to help guide the strategy as we continue to improve performance.”
Pariplay® has extended a partnership with Ainsworth Game Technology Limited to roll out the supplier’s online content in Canada.
The deal will see Ainsworth’s games library made available to Pariplay®’s network of Canadian operators through the innovative Fusion® aggregation platform.
The partnership is an extension of a successful collaboration between the two parties with Ainsworth’s content already live in LatAm through Pariplay.
Ainsworth’s games portfolio is well-established in the land-based sector and its online offering resonates well with a wide demographic of players across numerous markets.
The new deal will strengthen both Pariplay®’s and Ainsworth’s position in the exciting Canadian market where content from the Fusion® platform is currently live in Ontario, Alberta, and Atlantic, with plans to expand further.
Fusion® features thousands of games from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.
Shivan Patel, Commercial Director North America at Pariplay®, said: “Our partnership with Ainsworth has been a great one with their content performing well in the markets where we have rolled it out. Extending the deal to launch their portfolio into Canada is a testament to the success of our collaboration and sees us further boost our offering to our operator partners in the region.”
Jason Lim, General Manager of Digital and Online Gaming at Ainsworth, said: “Pariplay has been an important partner, enabling us to rapidly bring our content to market in a streamlined manner. Collaborating to further our reach in Canada was an obvious choice and we look forward to strengthening our partnership.”
Ainsworth has partnered up with Colombia-based operator Virtualsoft to expand its content’s reach in Latin America.
With this new partnership, Ainsworth’s casino game catalog will be available on Virtualsoft’s network of online casino platforms including DoradoBet in Peru, Ecuabet in Ecuador, and Netabet in Mexico.
With more than seven years in business, Virtualsoft provides platforms and solutions for leading brands in the online casino industry. This new alliance paves the way to access one of the most complete lines of slot games on the market and will bring Ainsworth Interactive content to countless players in the region.
For Ainsworth, this partnership represents an important step toward expanding its interactive division. It includes a comprehensive lineup of their most recognized games currently available in physical and digital casino formats, bringing some of the most popular games in the region to online gaming such as Mustang Money, Electric Nights, Rob the Bank, Arabian Rose, and Golden Yang, among others.
In addition to offering their most popular games, the brand said it has made sure to “maintain the same features that make Ainsworth a favorite. Multi-level progressive jackpots will provide the same fun and excitement they get on the casino floor,” according to a press release on Tuesday.
“We are striving to provide state-of-the-art products to the sector, and through this agreement we will substantially improve our current offering,” José Luis Osorio, Director of New Business Development at Virtualsoft, said.
“The innovation of Ainsworth games and the potential of the platform are a strategic step to consolidate our presence in the markets and increase the productivity levels of our clients,” Miguel Cuadros, President for Ainsworth Latin America, said.
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