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DraftKings and Kindbridge Research Institute Advance Veterans-Focused Responsible Gaming Research

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DraftKings Inc. announced a multi-year financial commitment to Kindbridge Research Institute (KRI) for a new research program to study the nexus of veterans and responsible gaming, with the ultimate goal of advancing evidence-based research in this area and improving the lives of impacted veterans. DraftKings is the only U.S.-based operator contributing to this project and, as a result of DraftKings’ contribution, KRI will be able to launch the 50x4Vets program, which relies on a three-pronged approach and will include funding research at veterans-focused gaming treatment centers across the country. This initiative is designed to provide a solution to the lack of information about problem gaming among veterans.

“Today’s announcement underscores our commitment to furthering evidence-based research in responsible gaming and DraftKings’ long-standing support for our veterans,” said Christine Thurmond, Director of Responsible Gaming, DraftKings. “The DraftKings S.E.R.V.E.S. global corporate social responsibility program encompasses both our responsible gaming activities and our Tech for Heroes program, which provides free high-tech skills training to veterans and military spouses, as well as 1:1 mentoring opportunities with our employees. Supporting this vitally important veterans research is something DraftKings takes pride in.”

“Teaming up with DraftKings to launch the 50x4Vets program, which seeks to improve treatment for veterans, stands to advance the field in multiple ways, including closing the gap in comprehensive research and literature in this area,” said Nathan D.L. Smith, PhD, Founding Executive Director, KRI. “We are grateful for DraftKings’ financial contribution, which has made a key difference in our ability to start the multi-year research project while collaborating with inpatient treatment centers serving veterans – lending an innovative approach to incorporating in the research actual, lived experience of individuals who require intervention. Our hope is that this work will make a difference in the experience of veterans while building a knowledge base that will make an impact on researchers and advocates across the country.”

The 50x4Vets program seeks to provide a permanent, long-term solution to the lack of research on problem gaming among veterans, with a three-pronged approach:

  1. Leverage Existing Treatment Infrastructure: In the U.S., there are only a few veterans-focused clinics that specialize in gambling disorder. KRI has planned partnerships with researchers and clinicians to create multiple research centers that leverage this existing infrastructure. The research centers will each receive funding for three years to boost research capabilities while ensuring the highest quality staff and care for patients. Treatment will also be made available to veterans who are unable to seek in-person treatment through KRI’s partnership with Kindbridge Inc., a telehealth company with the largest network of therapists trained to address gambling and gaming disorders in the US.
  2. Provide Multi-Year Commitments: To hire staff and build infrastructure that will produce high quality research in the long term, a multi-year commitment is needed. Each center will be guaranteed funding for a minimum of three years to ensure qualified staff can be recruited, trained, and retained.
  3. Support Multiple Research Centers: The landscape of treatment for gambling disorder in veterans is diverse. By funding multiple research centers, the researchers can create and test treatment modalities in different settings and share knowledge about what works between the centers. This collaboration will exponentially increase the speed, quality, and utility of the research being done.

A leader in digital sports entertainment and gaming, DraftKings is committed to creating inclusive and responsible pathways for people to build, create, imagine, and innovate through the DraftKings S.E.R.V.E.S. program, standing for Service, Equity, Responsibility, Vitality, Entrepreneurship and Sports.

  • Service is a key pillar of the program, encompassing the company’s commitment to those who have served in the military. DraftKings provides training in high demand tech skills for current and returning veterans, and their spouses, to help them expand their abilities in their current role or to find meaningful employment, or explore careers in tech, through its Tech for Heroes Program. Since its launch in 2018, DraftKings has hosted 21 Tech for Heroes training classes across six cities and online, with over 500 veterans or military spouses trained, and nearly one $1M raised through the support of its customers who participate in charity DFS contests throughout the year. Additionally, its training program is complemented by a 1:1 career mentoring program for DraftKings employees and the veteran community, in collaboration with American Corporate Partners.
  • Responsible gaming is also an important part of the S.E.R.V.E.S. program and DraftKings’ responsible gaming focus is to protect consumers with groundbreaking technology, effective staff training, education and resources for customers, and through the support of evidence-based research, including with world-class organizations like KRI, the International Center for Responsible Gaming, and the Harvard Medical School affiliated Cambridge Health Alliance.

To learn more about DraftKings’ commitment to responsible gaming and to advancing social innovation around the world, please visit DraftKings S.E.R.V.E.S. To learn more about KRI, please visit kindbridgeinstitute.org.

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BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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