Betsson Group
Betsson Group wins 2 awards at El Ojo Iberoamerica Festival
Latin America’s main award recognises BetssonFC’s launch campaign in Brazil, with Gold and Silver awards in two categories.
Betsson Group won two awards at the El Ojo Iberoamerica Festival – the most important marketing and creativity award ceremony with a Latin perspective in the world – held in Argentina on November 24th. The winning campaign was created for the launch of BetssonFC, Betsson’s fantasy game in Brazil. The goal of the award-winning campaign was to generate buzz and boost engagement in Betsson and Íbis Sport Club (known as “The Worst Team in the World”) in social media.
Entitled “Everyone can play with the best in the world. Even you,” the campaign motivated the soccer community to find out who was behind the biggest sponsorship in the Club’s history. It also featured digital pieces, the collaboration of influencers, and a movie starring the players, which was shot at the Arena Pernambuco, in Recife, Brazil.
“Designed for the launch of our fantasy game in Brazil, the campaign was perfectly in line with Betsson’s culture of supporting sports around the world,” explains Andre Gelfi, Betsson’s managing partner in Brazil. “Ibis was not randomly chosen. The team has built all its popularity with good humor, in a light and relaxed way, and is very well regarded by the whole soccer community. We are happy that this partnership has yielded such a special recognition”, he adds.
During the El Ojo Iberoamerica Festival, Betsson Brazil’s campaign surpassed other shortlisted campaigns from countries like Peru and the United States, as well as Brazilian campaigns of well-renowned brands from other industries. The Festival’s 24th edition received 2,317 entries for these awards.
El Ojo Iberoamerica has been held since 1998 and is the first international festival with a Latin approach and perspective on creativity, communication and entertainment. The festival is one of the most recognised in the world and the leading one in Latin America.
Awards
Betsson Group Celebrates Prestigious Wins at SBC Awards Latinoamérica 2024
Betsson Group celebrates its success at the SBC Awards Latinoamérica 2024, winning two prestigious awards: Sportsbook Operator of the Year and Leader of the Year, which was awarded to Kevin Saliba, Commercial Director (Business Development) for Latin America. This marks the second consecutive year Betsson has earned the Leader of the Year accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores our consistent leadership in the region.
The company also secured three silver awards, highlighting its ongoing commitment to excellence across various aspects of its business:
• Sponsorship of the Year: Recognising the partnership with Boca Juniors, which continues to resonate deeply with fans across Latin America.
• Marketing Campaign of the Year: Celebrating the successful Copa America campaign, which captured the excitement of the region’s most anticipated football tournament.
• Employer of the Year: A testament to the dedication to fostering a positive workplace culture that supports the growth and development of our employees.
Betsson’s win as Sportsbook Operator of the Year reflects its commitment to delivering a top-tier experience for sports fans across Latin America, supported by over 350 promotions, streaming services, and exclusive features like the Betsson Million and SUPER ODDS. These offerings, paired with high-profile partnerships with clubs like Boca Juniors and Racing Club, as well as ambassadors like Zé Roberto and Iván Zamorano, continue to enhance the brand’s visibility and appeal in the region.
Guiding this growth is Leader of the Year Kevin Saliba, whose market-focused leadership has driven Betsson’s expansion and opened new opportunities across Latin America. His strategic initiatives have strengthened Betsson’s brand presence throughout the region, underscoring his commitment to Betsson’s values of passion, teamwork, and market leadership.
Betsafe
SYNOT Games Partners with Betsafe to Enhance Gaming Offerings in Peru
SYNOT Games has made further expansion into the Peruvian market through a partnership with Betsafe, one of Betsson Group’s brands. This collaboration underscores SYNOT Games’ commitment to growing its footprint in Latin America and bringing its top-quality, innovative games to a broader audience.
Through this strategic alliance, Betsafe’s platform in Peru will now include a handpicked selection of Synot Games’ best-performing titles such as Respin Joker, Aztec Jaguar Megaways, Golden Egg of T-Rex, Big X. This expansion is set to diversify Betsafe’s gaming options and offer a richer and more varied gaming experience to its customers.
“We are thrilled to broaden our reach in the Peruvian market through our partnership with Betsafe, a top-tier online casino renowned for its strategy of enhancing player experiences. This partnership is crucial to our strategy to engage more players and deliver our unique portfolio across Latin America,” said Martina Krajčí, CCO at SYNOT Games.
Sarah Micallef, Head of Gaming Operations at Betsson Group, said: “Incorporating SYNOT Games’ innovative products into our lineup aligns seamlessly with our commitment to provide our customers with a highly entertaining and secure gaming environment. SYNOT’s reputation for quality and creativity is set to enhance the gaming enjoyment of our players.”
Betsson Group
GiG to drive Betsson’s Inkabet brand in regulated Peru, with platform deal
Gaming Innovation Group Inc. (GiG) has announced an agreement for the provision of its award winning Platform to power long-term tier 1 partner Betsson’s Peruvian brand Inkabet, as the relationship continues to expand across new regulated markets.
This latest agreement further reinforces GiG’s strong relationship with Betsson, with the Inkabet brand migrating onto GiG’s powerful new technology and expanding an alliance that covers live brands in eight markets across Europe and Latin America, with significant potential for further expansion.
GiG has proved itself as a valued ally for Betsson Group as they continue a path of significant growth throughout regulated markets, with GiG having establishing a strong reputation for building successful long-term partnerships, with expansion announced for Betway, Casumo, Bplay and GoldenPark partnerships over the first half of this year alone.
With the approval of iGaming casino and sports betting regulation through the senate in October 2023, Betsson has obtained licenses for this newly regulated market that cover online casino and sports betting for Inkabet . GiG has extensive experience of powering brands across Latin American markets, standing at the forefront for ambitious operators seeking growth opportunities, combining regional expertise with the latest event driven technology to provide a feature packed offering that will quickly establish and drive growth for Inkabet across Peru.
James Coxon, Chief Operating Officer at GiG said; “This partnership marks another milestone in our journey together with Betsson, spanning across multiple regulated markets. At GiG, we pride ourselves on fostering successful long-term partnerships, and Betsson’s trust in our capabilities is a testament to that. With our extensive experience in Latin America and our cutting-edge technology, we’re confident that on GiG’s technology, Inkabet will drive exponential growth in Peru’s burgeoning iGaming market.”
Ronni Hartvig, Chief Commercial Officer at Betsson Group said, “We are excited to strengthen our partnership with GiG through the launch of Inkabet on their platform. This collaboration aligns perfectly with our strategic goals and commitment to providing top-tier gaming experiences in regulated markets. With GiG’s proven technology and deep expertise in Latin America, we are confident that Inkabet will achieve significant growth and success in Peru’s newly regulated iGaminglandscape. We look forward to continuing our joint efforts in delivering exceptional value to our customers across the region.”
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