

Canada
ODDS ON COMPLIANCE ANNOUNCES SPORTS MARKETING EXPERT ASHLEY DABB AS DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT
Dabb Brings Experience From Senior Roles In Major League Soccer, National Lacrosse League and Pennsylvania Convention Center; Will Combine Odds On Compliance Role With Position as Sports Marketing Professor at Saint Joseph’s University, Philadelphia
Odds On Compliance, the industry-leading technology and consultancy firm specializing in sports betting, iGaming and gambling compliance and regulatory frameworks in the USA and abroad, has announced the appointment of marketing expert Ashley Dabb as Director of Marketing & Business Development with immediate effect. Dabb brings over a decade of sports marketing experience to Odds On Compliance that includes eight years with MLS team the Philadelphia Union where she was Vice President, Marketing & Communications; three years as the Chief Marketing Officer with the National Lacrosse League; and two years running communications for the Pennsylvania Convention Center. Dabb is currently a Professor of Sports Marketing at Saint Joseph’s University in Philadelphia, Pennsylvania and she will combine her teaching position at Saint Joseph’s University with her role with Odds On Compliance for the foreseeable future.
“I am very pleased to welcome Ashley to Odds On Compliance, bringing extensive experience, knowledge and contacts to Odds On at an exciting time of our development,” announced Eric Frank, CEO and Founder of Odds On Compliance. “Ashley is a well-respected marketing expert who will help Odds On develop our brand messaging and go-to-market promotional strategies, for both our tech arm and the consultancy service. I would like to thank Saint Joseph’s University for giving Ashley the flexibility to add Odds On to her schedule, and am looking forward to working with her and our whole team as we build out our marketing plans in more detail.”
“I am delighted to be joining Odds On Compliance at such a time of critical growth for the business,” added Dabb. “Eric [Frank] and Eric Weiss (Odds On Compliance Vice President, Technical Compliance), are creating the market leading business focused on compliance and regulatory frameworks in the gaming industry, so this is an exciting time to join the Odds On team. I also want to thank Saint Joe’s for allowing me to continue to bring more real-world and industry experience to the classroom to continue to enrich the students’ learning.”
Dabb is currently a Visiting Sports Marketing Professor at Saint Joseph’s University where she teaches sports marketing, esports marketing, sports selling and sales to graduate and undergraduate students, and works with industry professionals to place Saint Joseph’s University’s best and brightest as student interns. Prior to joining Saint Joseph’s, Dabb served as the Senior Communications Manager for the Pennsylvania Convention Center, and as the Chief Marketing Officer for the National Lacrosse League (NLL). She joined the NLL after nearly a decade with the Philadelphia Union, Major League Soccer’s 16th franchise, where she served as the Vice President of Marketing and Communications.
A graduate of Saint Joseph’s University (B.S.), Neumann University (M.S.), and Rutgers Law School (J.D.), Dabb has been recognized for her outstanding achievements as a recipient of the Leaders 40 Under 40 Marketing and Communications award in 2017, and in 2018 was named on the Forbes list of Women to Watch.
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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