

Canada
HowToBet.com’s NFL Analysis Highlights Key Trends in October and November
HowToBet.com, an educational gambling website created to help fans learn how to bet on sports, casino games, and more, has identified new key trends in the NFL for fans interested in betting on games in October and November.
On the money lines, underdogs have performed fairly well. In week one, the underdogs (plus money teams) went 8 to 8, followed by 5 to 11 and 9 and 9 performances during week two and week three, respectively. In terms of the point spread, the underdogs have fared well, with many big spreads and many close games. HowToBet.com evaluates data as it becomes available to provide more insight into underdog trends as the season progresses.
There have been some results regarding home-field advantage thus far. After week three of the NFL season, there were 13 teams that remained unbeaten at home: five of them were 2 to 0 and eight were 1 to 0. Five teams were 1 to 1, while 13 teams were winless at home: six were 0 to 2, and seven were 0 to 1.
According to this story on ESPN.com, the week three game between the Baltimore Ravens and Detroit Lions was the most one-sided wager of the early season ― an unexpected statistic as the latter of the two teams currently sits at the bottom of the NFC North, still winless after three weeks of play.
At the time of kickoff, 98% of all money line wagers were on the Ravens at -400: those include all parlays as well. As the game neared a close, most of those bets were on the brink of losing before Justin Tucker (placekicker for the Baltimore Ravens) kicked a record-breaking 66-yard field goal to win the game 19 to 17 in the last second of the contest. In doing so, he saved countless parlays and straight bets.
It is expected that the total number of bets placed in the U.S.in September will be a record-breaking figure. Arizona only recently joined the sports betting scene and has already reported record-shattering numbers. New Jersey, the undisputed king of sports betting, posted over $650 million in wagers during August, with no NFL contests in motion at the time.
New Jersey is projected to be the first state in the U.S. to break $1 billion in wagers in a given month during this NFL season. This would be a staggering accomplishment for the garden state, to say the least. As more and more states legalize sports betting, these kinds of records will be continuously toppled until the industry settles.
The best paying single bets have undoubtedly been the props or a money line upset. So far in 2021, there have been four games that underdogs of +240 or more won: week 1, Pittsburgh (+240) beat Buffalo, week two, Las Vegas (+260) beat Pittsburgh, and Tennessee (+250) beat Seattle, and week four, Los Angeles Chargers (+240) beat Kansas City. All of those games had potential payouts of $340 on a $100 wager at the minimum.
“NFL online betting has experienced a significant upswing in popularity this year,” said Cristian Campan, Product Owner of HowToBet.com. “Our insider analysis and betting tips are helping newcomers and gambling veterans alike boost their odds week after week. We are a prime resource for any fans looking to learn how to bet with their heads and maximize their chances for success this season.”
The most lucrative NFL games for bettors are the ones they win. With the bonus offers now, such as PointsBet’s $1,500 risk-free points bet wager (promo code: HOWTOBET), bettors can possibly win up to 20 times their wager. Winnings could be as high as $30,000.
BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers
The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.
BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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