Canada
Interblock Showcases Technology Combined with Innovation at 2021 Global Gaming Expo
Interblock, worldwide leading developer and supplier of luxury electronic table games (“ETGs”) displayed its full product suite, designed to attract new and existing players through various distribution methods, at the 2021 Global Gaming Expo (“G2E”) in booth #1239.
Global CEO John Connelly said, “This year’s G2E was in many ways one of the most important shows in recent history. The market was in need of innovation to help address an apparent shift within the casino industry, due to COVID. Increased challenges with labor force and operational efficiencies have driven an unprecedented acceleration within the ETG segment. Interblock continues to invest heavily in new forms of technology designed to meet this demand, achieving increased handle and house advantage while reducing operating expenses for our casino partners.”
Interblock’s Stadium Environments Showcase Modularity and Scalability
At G2E, the Company’s Stadium product line demonstrated modularity and scalability. This could be seen through the new HALO video ring, a massive 44-foot video wall, and its traditional stadium offering. Stadiums can be configured with any number of table games in automated, dealer assist, and video formats, giving patrons the option of playing up to four games simultaneously in a number of forms.
The next step in the Stadium suite of products is Pulse Arena. At G2E, Pulse Arena showcased an immersive gaming destination designed to attract new players to the casino floor while driving new revenue from those players. Pulse Arena delivers a hybrid experience of entertainment with a DJ booth, a light package that can be changed with a touch of a button, and social interaction that is highly customizable to meet any operator’s needs.
Connelly said, “We have seen stadium technology connect patrons to casino floors in ways never before seen; offering a unique resort experience where players can interact within a social environment. The Interblock Stadium allows guests to play, socialize and migrate their entertainment experience onto the casino floor, in a unique fashion.”
New Feature-Rich Software Delivers Higher Handle and Hold Percentage for Operators
The full-featured Global Version (“GV”) software is Interblock’s new, easy-to-navigate graphical user interface (“GUI”) offering a variety of features and functionalities benefiting casino operators and their players, including tournaments, promotions, an education mode for beginnings, simultaneous wagering with up to four games within a Stadium, dealer tipping features, a host of new Blackjack side bets, Live Craps, the Interblock exclusive DAI BACC game, and much more. This proven technology is increasing the handle and hold percentage of ETGs across the country.
Live Craps Table Creates New Gaming Experiences for Players
Interblock’s Live Craps table was also on display within Stadiums and in a standalone format. This first-of-its-kind, dealer-assisted table provides an exciting opportunity to shoot real dice on a Craps table. When it is the player’s turn to shoot the dice to initiate the game, the dealer will call on the selected player to step up to the table to be the shooter. After the dealer verifies the shooter’s result and enters it into the dealer console, the shooter may roll the dice again or the dealer may choose another shooter among the available players.
The innovative Live Craps table delivers even more ways for patrons to play this exciting community game by replicating a Craps table environment without the pressure or intimidation of a traditional Craps table, and provides operators a new way to offer Craps within a Stadium, or create a Live Craps ETG table in a standalone format.
New Universal Cabinet Form-Factors Make Their Debut
The Universal Cabinet (“UC”) suite was demonstrated in seven different form-factors at G2E, including new forms of virtual Blackjack, a live video feed multi-game, Big Six, and Craps. UC is one of Interblock’s breakthrough ETGs that offer an entirely new way for players to interact with table games. It supports six different table games, including Roulette, Blackjack, Craps, Baccarat, Big Six, and Sic Bo, and provides a one-on-one gameplay experience by allowing players to set the pace of their own game.
Modern Spin on Roulette ETGs Showcase New Paytables: Golden Ball Roulette and Lucky Ball Roulette
Finally, Interblock’s Golden Ball Roulette and Lucky Ball Roulette were demonstrated on both MiniStar and Universal Cabinet products. These innovative Roulette games are themed around its unique side bets, adding more fun and excitement to the base game. Beautiful sign packages and new lights, animations, and sounds complete this standalone product offering.
In closing, Connelly said, “With the support of our partners and customers over the last six years, we have had the fortunate opportunity to innovate and diversify our product offering, which has been designed to attract various demographics through alternative distribution channels. The depth of our offerings has attracted both new and existing players to a more profitable and entertaining form of gaming. In many ways, this is one of the few areas capable of competing with online gaming, currently accelerating within North America.”
Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the province’s premier iGaming destination. As part of the agreement, the Flames will feature AGLC’s responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.
“There’s significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. I’m proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLC’s responsible gambling platform over the course of this partnership is a huge accomplishment,” Kandice Machado, Chief Executive Officer at AGLC.
The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.
“Through GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,” said CSEC President and CEO Robert Hayes.
Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLC’s commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.
In addition, proceeds generated through the website go toward the province’s General Revenue Fund. In 2023–24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.
The Canadian Football League (CFL) and British Columbia Lottery Corporation (BCLC) have partnered to make BCLC’s online sportsbook – PlayNow Sports – the official sports betting partner of the 111th Grey Cup. BCLC, the only legal gaming operator in the province, is the newest Authorized Gaming Operator to partner with the league. The partnership builds upon BCLC’s commitment to football in the province – as both a longstanding supporter of the BC Lions and as an enthusiastic proponent of bringing the Grey Cup to Vancouver.
“BCLC is immensely proud to have PlayNow Sports as the official sports betting partner for the 111th Grey Cup. As a social-purpose company, BCLC works every day to generate win-wins for the greater good and serve in the best interests of the communities we call home. We’re thrilled to help bring together BC Lions and CFL fans from across the country in the spirit of celebration and community at this year’s Grey Cup Festival,” said Dan Beebe, BCLC’s Chief Operations Officer.
In celebration of Canada’s largest single-day sporting event returning to B.C. for the first time since 2014, the CFL and BCLC are holding a special contest for fans in B.C., Saskatchewan and Manitoba. The Grand Prize consists of two tickets to the championship game, two Grey Cup Festival passes, travel, accommodation, $500 in PlayNow Sports free bets and more.
“Responsible sports wagering, and the entertainment it provides, is an important part of the future of CFL fandom. Our work with BCLC allows fans to deepen their connection to the league, but more importantly, it strengthens our efforts to support British Columbians and the community through the valued programs and services they rely on every day,” said Tyler Keenan, the CFL’s Chief Revenue Officer.
The CFL’s province-specific Authorized Gaming Operator program works with partners to authenticate and regulate the league’s sports betting landscape. In 2023, the league complemented its existing wagering policies and by-laws with an enhanced Match Manipulation Policy. It is highlighted by an annual education component for all full- and part-time CFL personnel, including players, regarding their individual roles and responsibilities in supporting the league’s high standards for integrity and responsible gaming practices. All CFL personnel are strictly prohibited from wagering on league activities.
South Africa’s premium online gaming and entertainment provider, Goldrush Gaming, is expanding to Ontario, Canada, powered by Delasport’s full turnkey solution and managed services. The partnership is another key step in both Delasport’s steady positioning in the key Canadian jurisdiction and Goldrush’s streak of cross-vertical success in iGaming.
The award-winning supplier’s solution is designed to accommodate all Online Sportsbook and Casino needs, and Goldrush’s players in Ontario will soon enjoy the most innovative Casino and Sportsbook features in the industry. These features include player engagement tools such as SuperPot, missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, Booster Panel for mobile devices, and Hot & Cold Casino game categories, and much more.
“Partnering with established brands such as Goldrush in Ontario is an honor and confirms that we’re on the right track with a third partner in this market, in turn validating our global expansion strategy”, comments Delasport’s Global Sales Director Reece Calderbank. “In the hands of partners like Goldrush, the quality and innovation our products provide to customers will enable Goldrush’s talented team to offer the best betting experience in the market to their players.”
Goldrush Online Director Dwain Powell shares this sentiment. “Goldrush’s legacy of premier gaming will offer Canadian players a diverse, rewarding entertainment experience. We are excited to extend our product and services to the Canadian market and believe that Delasport is the perfect partner to achieve our goals – all while bringing customers a unique and memorable gaming product’’.
Goldrush Group Canada is a branch of the esteemed Goldrush Gaming Group, which was established in South Africa over 25 years ago.
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