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Canada

Skrill USA Enhances Digital Wallet for iGaming

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Skrill USA, the digital wallet from leading specialized payments platform Paysafe, unveiled a major product revamp to make it easier and faster than ever to wager online with iGaming brands. The first of several planned upgrades equips the Skrill wallet, which is specifically tailored for iGaming, with all the features that players want – from instantly funding deposits and receiving payouts to an effortless and intuitive user experience (UX).

With Paysafe’s Q4 2020 research revealing that U.S. sports bettors consider fast and frictionless payments the top factor when choosing an online sportsbook (and more important than brand reputation, odds, sports markets, and bonuses), Skrill USA has responded to better support operators and their customers. For the NFL football season, it now takes seconds for new and existing Skrill customers to register or log-in, fund their player account and start wagering. Through Skrill, players can fund a wager direct from their bank account via instant online bank transfer, and also load funds to the wallet balance using a credit or debit card, and paysafecard or Paysafecash eCash solutions.

The iOS, Android, and desktop Skrill applications have been enhanced with a state-of-the-art “look and feel” and streamlined UX developed to meet the needs of the casual or VIP player on-the-go in 2021. The all-new “tiled” display centralizes the vital info a player needs to deposit, ensuring the payments experience is quicker and uninterrupted.

Following a frictionless registration process for first-time Skrill users, their bank accounts are rapidly yet securely linked to their Skrill accounts to allow instant deposits, and with funds fully guaranteed to gaming operators by Skrill. Alternatively, Skrill customers can simply enter their credit or debit card info or use either paysafecard or Paysafecash, which are both available at thousands of U.S. in-store retailers, to seamlessly fund their Skrill accounts, and then deposit to wager with iGaming brands.

For returning players, the depositing process is even simpler. The log-in page’s “remember me” functionality allows customers to skip straight to funding their deposit, now taking a single click, streamlining the ability of customers to rapidly repeat a deposit.

Receiving payouts is just as simple, with winnings accessible to players in their Skrill account in real time. Payouts can be spent online and offline using the Skrill Visa Prepaid Card1, withdrawn directly as cash at an ATM or transferred into players’ linked bank accounts. Customers can even decide to invest their winnings directly into cryptocurrency through Skrill’s integrated crypto exchange feature.

“We’re excited to roll-out a major product upgrade for our digital wallet. Players using Skrill USA to wager with U.S. iGaming brands will enjoy the wallet’s sophisticated user experience and find it’s faster than ever before to make a deposit and to receive payouts of their winnings,” Paul Jardon, CEO and CFO of Skrill USA, said.

“Payments are one of the main pillars of customer conversion for U.S. iGaming brands. With an unparalleled payments experience, the new Skrill USA digital wallet will give operators an edge when it comes to customer acquisition and retention – we feel it’s a game changer for the increasingly competitive U.S. market,” Zak Cutler, CEO of North America iGaming at Paysafe, said.

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BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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