Canada
Rivalry Creates Massively Multiplayer Online Gambling Game (MMOGG) Category With Launch of Its Proprietary Casino Game – Rushlane
Rivalry Corp., an internationally-regulated sports betting and media company, today announced the official launch of its proprietary casino game, Rushlane, and the creation of a new category for online gaming: Massively Multiplayer Online Gambling Games (“MMOGG”). The launch comes on the heels of the listing of the Company’s subordinate voting shares on the TSX Venture Exchange on October 5th.
Rushlane revolutionizes the concept of the online casino game built specifically for the next generation esports audience, bringing a level of visual quality and thrilling gameplay never seen in online casino games. Rushlane was fully developed by Rivalry’s in-house game development team and is rendered in stunning 3D graphics and is built on the Unity Game Engine, typically used to build console and PC games.
“We are working hard at redefining the casino category at Rivalry and pioneering the MMOGG category,” said Steven Salz, Co-Founder and CEO of Rivalry. “The esports audience is a social audience; they prefer to compete with other players over playing games in isolation as typical casino games have historically worked. They want to brag about their wins and lament their losses with their friends and other players. This is just the start of where we see Rivalry in this genre, and we are excited to bring the modern social experience to online gambling via Rushlane and other exciting innovations to come.”
The game is streamed live over Rivalry.com so customers can play together simultaneously anywhere, on any device. Rushlane brings the modern social experience to online gambling and injects entertainment and community into the experience. Recently, Rivalry hosted an “After Hours” event with one of its brand partners where more than 11,000 concurrent viewers watched live on Twitch.
How does Rushlane work? Players join the game via Rivalry.com, and are dropped into a room with (up to) twenty-five other players. Immediately, they can chat and watch races over the live video stream. When they are ready to jump in, they pay an entrance stake which is added to the prize pool. They will see an avatar sporting their username appear on stream along with other players who have bought in. After a certain number of players join, the race begins! Avatars race through a chaotic, sci-fi city filled with powerups and traps. Each course is randomly generated from a wide inventory of track segments that are being updated regularly, so no two races are the same. The first players to cross the finish line and emerge victorious win a share of the prize pool along with up to another five players. The game ends with a winner screen and custom dances from the player’s avatar.
Rushlane is just the beginning. It’s the first of its kind in a planned universe of high-quality original games to be developed by Rivalry. “We’re looking beyond slot machines, and creating something truly unique for an esports audience and a new generation of players. Rushlane operates much more like a video game than a casino game, with regular updates, patching, enhanced user experience features, and development of game lore. We are just scratching the surface of what’s possible in this kind of game universe,” said Rivalry Lead Game Producer, Matt Marshall.
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Interactive iGaming White-Label
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform., with additional content from Wizard Games and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
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