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NOVOMATIC Showcases Extensive Portfolio of Products at G2E 2021

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NOVOMATIC Americas has showcased an extensive portfolio of products at the G2E 2021.

At the centre of the product presentation stood the extended Progressives offer, premiering the new ULTRA BOOST Link. This multi-level Linked Progressive comprises three roaring 50-line titles: the magnificent Great American Buffalo, the iconic Great American Eagle, and the Asian title Tiger Storm, all three with an engaging feature game. During the Lock & Spin ULTRA BOOST Feature, an additional reel matrix can be unlocked for extra chances for a Progressive Jackpot win. At the G2E, the new offer was presented with an impressive signage concept that guarantees maximum visibility on the casino floor.

New titles for the growing THUNDER CASH in enchanting bayou-style as well as the brand-new Charming Lady’s Boom Curve 1.43 cabinet with the new eye-catching Signature Tower Design. Leveraging the success of the Dancing Series of games, enter the Dancing Tiger Gold titles. The POWER PRIZES family of games has grown as well, with the mythical creatures Mighty Minotaur, both featuring colossal cash columns and massive POWER PRIZES across 60 lines. MONEY PARTY and Juicy Juicy and Lucky Path, both featuring an attractive Rising Lantern feature as well as a Pick & Win game.

The ETG segment also saw the introduction of brand new jackpot features for the NOVO LINE Novo Unity jackpot and Lucky Lady’s Roulette side bet.

Products for the VGT markets featured prominently on the NOVOMATIC show floor, with a variety of cabinets, game mixes, and system solutions for the Illinois, Pennsylvania, Georgia, and Puerto Rico markets. The myACP system was on display presenting a dedicated solution for route operators in Illinois and Pennsylvania. It provides a performance management tool that is both user-friendly and powerful, including maintenance functionalities as well as a new Novo Rewards kiosk.

Greentube, the NOVOMATIC Interactive division, having recently partnered with Golden Nugget Online Gaming for its debut in the US market, presented its comprehensive portfolio of premium content specifically tailored to US player demographics in Las Vegas. As a supplier with a great track record in Europe, Greentube now looks to use its significant experience to work with operators in regulated states in the US. The strength of the game content and Greentube’s experience in cross-conversion marketing will build the foundation of success in the US market and beyond.

When it comes to sports betting kiosk hardware, NOVOMATIC Americas is the place to play: The NOVOMATIC ActionBook Mini and the upright version NOVOMATIC ActionBook Plus.

“While we have continued to focus on customer care, service and support, especially during these past months, it is now also a matter of continuing to build our credibility with an exciting pipeline of new products and confidence with our customers so that we deliver on their expectations. At G2E, we were finally able to present the results of the hard work and commitment of our teams, and the feedback of our customers was fantastic. The new Progressives present a well-diversified range of games that allow our customers to expand our popular brands as well as introduce new highlights on their casino floors. The customer response at the show has also confirmed our high expectations for our new sports betting kiosks. Especially the versatile NOVOMATIC ActionBook Mini will change the sports betting kiosk landscape,” Rick Meitzler, CEO of NOVOMATIC Americas, said.

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Canada

IAGR announces program for IAGR2025 conference in Toronto

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The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.

With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.

The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.

IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.

‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.

‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’

Confirmed speakers and panellists include:

  • Andrew Rhodes, CEO, Gambling Commission, Great Britain
  • Anders Dorph, Director, Danish Gambling Authority, Denmark
  • Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
  • Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
  • Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
  • Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
  • Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
  • Rasmus Kjaergaard, CEO, Mindway AI, Denmark
  • Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
  • Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
  • Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
  • Steven Blackburn, Partner, Ashurst Risk Advisory, Australia

The event will be held at The Westin Harbour Castle on Toronto’s waterfront.

The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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