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NOVOMATIC Showcases Extensive Portfolio of Products at G2E 2021

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NOVOMATIC Americas has showcased an extensive portfolio of products at the G2E 2021.

At the centre of the product presentation stood the extended Progressives offer, premiering the new ULTRA BOOST Link. This multi-level Linked Progressive comprises three roaring 50-line titles: the magnificent Great American Buffalo, the iconic Great American Eagle, and the Asian title Tiger Storm, all three with an engaging feature game. During the Lock & Spin ULTRA BOOST Feature, an additional reel matrix can be unlocked for extra chances for a Progressive Jackpot win. At the G2E, the new offer was presented with an impressive signage concept that guarantees maximum visibility on the casino floor.

New titles for the growing THUNDER CASH in enchanting bayou-style as well as the brand-new Charming Lady’s Boom Curve 1.43 cabinet with the new eye-catching Signature Tower Design. Leveraging the success of the Dancing Series of games, enter the Dancing Tiger Gold titles. The POWER PRIZES family of games has grown as well, with the mythical creatures Mighty Minotaur, both featuring colossal cash columns and massive POWER PRIZES across 60 lines. MONEY PARTY and Juicy Juicy and Lucky Path, both featuring an attractive Rising Lantern feature as well as a Pick & Win game.

The ETG segment also saw the introduction of brand new jackpot features for the NOVO LINE Novo Unity jackpot and Lucky Lady’s Roulette side bet.

Products for the VGT markets featured prominently on the NOVOMATIC show floor, with a variety of cabinets, game mixes, and system solutions for the Illinois, Pennsylvania, Georgia, and Puerto Rico markets. The myACP system was on display presenting a dedicated solution for route operators in Illinois and Pennsylvania. It provides a performance management tool that is both user-friendly and powerful, including maintenance functionalities as well as a new Novo Rewards kiosk.

Greentube, the NOVOMATIC Interactive division, having recently partnered with Golden Nugget Online Gaming for its debut in the US market, presented its comprehensive portfolio of premium content specifically tailored to US player demographics in Las Vegas. As a supplier with a great track record in Europe, Greentube now looks to use its significant experience to work with operators in regulated states in the US. The strength of the game content and Greentube’s experience in cross-conversion marketing will build the foundation of success in the US market and beyond.

When it comes to sports betting kiosk hardware, NOVOMATIC Americas is the place to play: The NOVOMATIC ActionBook Mini and the upright version NOVOMATIC ActionBook Plus.

“While we have continued to focus on customer care, service and support, especially during these past months, it is now also a matter of continuing to build our credibility with an exciting pipeline of new products and confidence with our customers so that we deliver on their expectations. At G2E, we were finally able to present the results of the hard work and commitment of our teams, and the feedback of our customers was fantastic. The new Progressives present a well-diversified range of games that allow our customers to expand our popular brands as well as introduce new highlights on their casino floors. The customer response at the show has also confirmed our high expectations for our new sports betting kiosks. Especially the versatile NOVOMATIC ActionBook Mini will change the sports betting kiosk landscape,” Rick Meitzler, CEO of NOVOMATIC Americas, said.

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Alex Malchenko Head of Sales at Evoplay

Evoplay strengthens Ontario presence in partnership with Caesars Entertainment

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Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.

Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.

The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.

Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.

“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”

The post Evoplay strengthens Ontario presence in partnership with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.

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iGaming Ontario Appoints Joseph Hillier as its New President and CEO

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The iGaming Ontario Board of Directors has announced Joseph Hillier as the organization’s new President and Chief Executive Officer, effective September 8, 2025. Joseph’s depth in the Ontario igaming market combined with successful public and private sector careers make him the ideal President and CEO at this critical point in iGaming Ontario’s growth.

Joseph was most recently Chief Strategy Officer and Corporate Secretary at the Alcohol and Gaming Commission of Ontario (AGCO), where he delivered significant strategic and regulatory initiatives across the province’s alcohol, cannabis, gaming, and horse racing sectors. Prior to the AGCO, he served as Chief of Staff to Ontario Attorney General Hon. Doug Downey and led the development, launch and implementation of Canada’s first private sector-driven igaming market and the creation of iGaming Ontario. Joseph also spent more than a decade working in the financial and legal services sectors.

The Board expressed its sincere thanks to David Smith for serving as Interim President and Chief Executive Officer since Martha Otton’s retirement.

The post iGaming Ontario Appoints Joseph Hillier as its New President and CEO appeared first on Gaming and Gambling Industry in the Americas.

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Blanka Homor Sales Director at Playson

Playson strengthens Ontario foothold with Casino Time integration

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Partnership accelerates supplier’s continued expansion across North America

 Playson, the accomplished digital entertainment supplier, has bolstered its presence in Canada after securing a new partnership with Casino Time, one of Ontario’s fastest growing regulated operators.

Casino Time will benefit from Playson’s comprehensive Hold and Win portfolio, which consistently features among the supplier’s top-performing titles released to market.

Coin Strike: Hold and Win, Thunder Coins: Hold and Win, and Diamonds Power: Hold and Win are among the releases now available to the Casino Time player base, courtesy of a seamless integration via Light & Wonder’s aggregation platform.

Renowned for its retail presence across Ontario, Casino Time has successfully bridged the gap between physical and digital gaming since entering the province’s regulated iGaming market in 2024. Its online offering is set to reach new heights with the addition of Playson’s titles, which offer immersive gameplay and captivating visuals that are proven to increase player retention and satisfaction.

The latest agreement coincides with a significant period of growth in North America for Playson, underlining its long-term vision of expanding its market share in regulated territories with key operators.

Blanka Homor, Sales Director at Playson, said: “Ontario is a market of major significance for us in North America and so it is great to join ties with such a household name.

“Casino Time’s online expansion continues to soar and we are confident our Hold and Win collection will resonate with local players, offering them alternative ways of engaging in captivating slot experiences.”

Jeffrey Holmes, Chief Operating Officer at Casino Time, said: “Partnering with Playson is an exciting step in our mission to deliver the very best in online casino entertainment. Their Hold and Win titles are a proven hit in multiple markets, and we are certain these will add a unique dynamic to our slot library.

“This collaboration strengthens our ability to bridge the gap between retail and digital gaming, while giving our players fresh, immersive experiences.”

The post Playson strengthens Ontario foothold with Casino Time integration appeared first on Gaming and Gambling Industry in the Americas.

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