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PlayIndiana.com: Sportsbooks shatter wagering records in September

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4 years ago

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Indiana’s retail and online sportsbooks celebrated the return of football in September to generate a record-breaking $355.4 million in wagers and $33.3 million in revenue. The surge is evidence of a new level of bettor enthusiasm, which could make any record short-lived, according to PlayIndiana, which tracks the state’s gaming industry.

“Football remains king, even when the Colts get off to a slow start as they did in September,” said Nicole Russo, an analyst for PlayIndiana.com. “A busy schedule of Indiana, Notre Dame, and Purdue football certainly helped boost interest, too. The bottom line, though, is that the state’s industry continues to grow and mature and that will likely lead to even stronger months ahead as baseball’s postseason starts and the NBA returns.”

Online and retail sportsbooks generated a record $355.4 million in bets in September, edging the previous record of $348.2 million set in January, according to official reporting released Tuesday. September’s handle was up 71.3% from $207.5 million in September 2020 and up 64.8% from $215.6 million in August, as bettors increased the pace of betting to $11.8 million per day over the 30 days of September. That is up from $6.9 million per day in September 2020 and $7 million per day in August.

Gross gaming revenue reached $33.3 million, topping the previous record of $31.7 million set in January. September’s revenue was up 196.4% from $11.2 million in September 2020 and up 99.4% from $16.7 million in August. Taxable revenue landed at $33.9 million in September, yielding $3.3 million in state taxes.

Through the year’s first nine months, Indiana’s sportsbooks have combined to generate $2.4 billion in wagering and $206.6 million in gross gaming revenue, already easily surpassing the $136.4 million in revenue on $1.8 billion wagered in all of 2020.

“The bar has been set much higher for Indiana’s sports betting market, and could double the wagering from last year,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayIndiana.com. “Indiana remains one of the five largest sports betting markets in the country, and the growth is showing few signs of letting up at this point. Sportsbooks should approach $4 billion in wagers for the year.”

September featured a full college football schedule and three full weekends of NFL football, and bettors made wagers in droves as a result. Football attracted $148.6 million in wagering in September, which is a dramatic gain from the $48.4 million wagered on football in September 2020. Interest in the Colts remained strong even as they started 0-3, and sportsbooks even got a boost with the surprising Cincinnati Bengals.

Baseball was a popular bet, too, drawing $52.9 million in wagering in September. That is up from $30.5 million in September 2020.

“Sportsbooks have made a hard push to attract customers this fall,” Ramsey said. “We’re just starting to see the fruits of those promotions, but September’s wagering makes it clear that those efforts are already working to expand the overall customer base.”

Online betting produced $320.1 million in wagers, 90.1% of September’s handle. DraftKings led online operators with a $130.4 million handle in September, down from $74.2 million in August. September’s bets produced $7.2 million in gross receipts, up from $4.4 million in August. FanDuel was again No. 2 in the state with $77.2 million in online wagering, up from $52.6 million in August. Those bets produced a state-best $10.6 million in gross receipts.

The leaders were followed by:

  • BetMGM ($37.1 million handle, up from $26.2 million in June; $4.5 million win, up from $2.5 million).
  • Caesars ($30.7 million handle, up from $16.9 million; $719,110 win, down from $977,286)
  • Barstool ($16.1 million handle, up from $8.6 million; $1.5 million win, up from $347,062)
  • PointsBet ($11.0 million handle, up from $5.9 million; $1.1 million win, up from $574,087)
  • BetRivers ($8.9 million handle, up from $5.8 million; $597,566 win, up from $409,812)
  • TheScore ($3.1 million handle, up from $1.8 million; $367,218 win, up from $28,776 loss)
  • WynnBet ($2.6 million handle, up from $777,706; $313,478 win, up from $77,443)
  • TwinSpires ($1.5 million handle, up from $1.3 million; $85,461 win, up from $37,866)
  • Unibet ($950,588 handle, up from $775,921; $54,315 win, up from $22,300)
  • BetWay ($615,790 handle, up from $301,696; $44,980 win, up from $5,081 loss)

Meanwhile, operators used football as an opportunity to gain market share. That includes high-profile partnership deals between the Colts and Caesars and WynnBET.

“Operators use the increased interest in betting that inevitably comes with football season to increase brand awareness and eventually carve out market share,” Russo said. “With so many brands operating in Indiana, the competition for deals with other high-profile brands like the Colts are fierce, but they can help boost visibility.”

Retail sportsbooks took in $35.3 million in wagering in September, up from $20.4 million in August. Hollywood Lawrenceburg, nearest to Cincinnati and one of the highest-volume retail sportsbooks in the U.S., led retail books in Indiana with $11.5 million in wagers, up from $5.6 million in August. Ameristar East Chicago was second with $5.0 million in bets, ahead of Horseshoe Hammond ($4.2 million).

For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.
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Northern Super League Partners with Stats Perform

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2 weeks ago

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April 17, 2025

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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2 weeks ago

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April 14, 2025

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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2 weeks ago

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April 14, 2025

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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