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PlayIndiana.com: Sportsbooks shatter wagering records in September

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Indiana’s retail and online sportsbooks celebrated the return of football in September to generate a record-breaking $355.4 million in wagers and $33.3 million in revenue. The surge is evidence of a new level of bettor enthusiasm, which could make any record short-lived, according to PlayIndiana, which tracks the state’s gaming industry.

“Football remains king, even when the Colts get off to a slow start as they did in September,” said Nicole Russo, an analyst for PlayIndiana.com. “A busy schedule of Indiana, Notre Dame, and Purdue football certainly helped boost interest, too. The bottom line, though, is that the state’s industry continues to grow and mature and that will likely lead to even stronger months ahead as baseball’s postseason starts and the NBA returns.”

Online and retail sportsbooks generated a record $355.4 million in bets in September, edging the previous record of $348.2 million set in January, according to official reporting released Tuesday. September’s handle was up 71.3% from $207.5 million in September 2020 and up 64.8% from $215.6 million in August, as bettors increased the pace of betting to $11.8 million per day over the 30 days of September. That is up from $6.9 million per day in September 2020 and $7 million per day in August.

Gross gaming revenue reached $33.3 million, topping the previous record of $31.7 million set in January. September’s revenue was up 196.4% from $11.2 million in September 2020 and up 99.4% from $16.7 million in August. Taxable revenue landed at $33.9 million in September, yielding $3.3 million in state taxes.

Through the year’s first nine months, Indiana’s sportsbooks have combined to generate $2.4 billion in wagering and $206.6 million in gross gaming revenue, already easily surpassing the $136.4 million in revenue on $1.8 billion wagered in all of 2020.

“The bar has been set much higher for Indiana’s sports betting market, and could double the wagering from last year,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayIndiana.com. “Indiana remains one of the five largest sports betting markets in the country, and the growth is showing few signs of letting up at this point. Sportsbooks should approach $4 billion in wagers for the year.”

September featured a full college football schedule and three full weekends of NFL football, and bettors made wagers in droves as a result. Football attracted $148.6 million in wagering in September, which is a dramatic gain from the $48.4 million wagered on football in September 2020. Interest in the Colts remained strong even as they started 0-3, and sportsbooks even got a boost with the surprising Cincinnati Bengals.

Baseball was a popular bet, too, drawing $52.9 million in wagering in September. That is up from $30.5 million in September 2020.

“Sportsbooks have made a hard push to attract customers this fall,” Ramsey said. “We’re just starting to see the fruits of those promotions, but September’s wagering makes it clear that those efforts are already working to expand the overall customer base.”

Online betting produced $320.1 million in wagers, 90.1% of September’s handle. DraftKings led online operators with a $130.4 million handle in September, down from $74.2 million in August. September’s bets produced $7.2 million in gross receipts, up from $4.4 million in August. FanDuel was again No. 2 in the state with $77.2 million in online wagering, up from $52.6 million in August. Those bets produced a state-best $10.6 million in gross receipts.

The leaders were followed by:

  • BetMGM ($37.1 million handle, up from $26.2 million in June; $4.5 million win, up from $2.5 million).
  • Caesars ($30.7 million handle, up from $16.9 million; $719,110 win, down from $977,286)
  • Barstool ($16.1 million handle, up from $8.6 million; $1.5 million win, up from $347,062)
  • PointsBet ($11.0 million handle, up from $5.9 million; $1.1 million win, up from $574,087)
  • BetRivers ($8.9 million handle, up from $5.8 million; $597,566 win, up from $409,812)
  • TheScore ($3.1 million handle, up from $1.8 million; $367,218 win, up from $28,776 loss)
  • WynnBet ($2.6 million handle, up from $777,706; $313,478 win, up from $77,443)
  • TwinSpires ($1.5 million handle, up from $1.3 million; $85,461 win, up from $37,866)
  • Unibet ($950,588 handle, up from $775,921; $54,315 win, up from $22,300)
  • BetWay ($615,790 handle, up from $301,696; $44,980 win, up from $5,081 loss)

Meanwhile, operators used football as an opportunity to gain market share. That includes high-profile partnership deals between the Colts and Caesars and WynnBET.

“Operators use the increased interest in betting that inevitably comes with football season to increase brand awareness and eventually carve out market share,” Russo said. “With so many brands operating in Indiana, the competition for deals with other high-profile brands like the Colts are fierce, but they can help boost visibility.”

Retail sportsbooks took in $35.3 million in wagering in September, up from $20.4 million in August. Hollywood Lawrenceburg, nearest to Cincinnati and one of the highest-volume retail sportsbooks in the U.S., led retail books in Indiana with $11.5 million in wagers, up from $5.6 million in August. Ameristar East Chicago was second with $5.0 million in bets, ahead of Horseshoe Hammond ($4.2 million).

For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.
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ELK Studios Expands Partnership with SkillOnNet to Ontario Market

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PlayOJO, SlotsMagic and SpinGenie to carry ELK Studios’ games in Ontario

Global entertainment brand SkillOnNet and innovative Swedish game creator Elk Studios have cemented their longstanding partnership with the launch of ELK’s groundbreaking portfolio in the Ontario market.

ELK Studios is responsible for some of the industry’s most innovative and engaging online casino games. Now, players at SkillOnNet’s Ontario-licensed casinos, PlayOJO, SlotsMagic and SpinGenie, will be able to experience the feature-packed delights of hit titles like Nitropolis, Tinkerbot and Pirot, as well as new release Orbitfall, and the studio’s signature X-iter and CollectR mechanics.

The expansion marks a milestone for ELK Studios as it continues to grow its footprint in regulated markets worldwide. SkillOnNet recently successfully launched the studio’s portfolio in the Spanish and Mexican markets through its Spanish-language brands and expects the studio’s games to make a similarly immediate impact with Ontario players.

Ontario has become a hugely important growth market since the province launched regulated online gaming in 2022. It was worth $2.4 billion in 2024, with $63 billion in wagering, the lion’s share coming from online casinos.

Jani Kontturi, Head of Games at SkillOnNet said: “ELK Studios is known for its high-quality games that blend unique storytelling and humour with high levels of engagement and playability, which is why we’re delighted to introduce them to Ontario. We believe they will perform successfully, as they have in other markets around the world.”

Vaida Cirtautaite, CCO at ELK Studios said: “SkillOnNet has been an invaluable partner in our growth journey, and we are thrilled to expand our collaboration into Ontario. We’re excited to bring our innovative games to a new wave of players in this dynamic market.”

The post ELK Studios Expands Partnership with SkillOnNet to Ontario Market appeared first on Gaming and Gambling Industry in the Americas.

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Playnetic granted Ontario supplier license

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Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application

Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).

With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.

As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.

Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.

In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.

Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”

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BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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