Canada
HowToBet.com Releases Insights on Betting Trends of the NFL Season
HowToBet.com has released its latest overview of betting trends for the 2021 to 2022 NFL Season. By analyzing a multitude of data points, HowToBet.com provides its audience with expert insight on how to bet on the current NFL landscape and where participants should focus their efforts.
In its annual study entitled Americans’ 2021 NFL Betting Plans, the American Gaming Association reported that a record 45.2 million Americans will wager on the 2021 NFL Season. This is a 36% increase from the year prior. The same study showed that 19.5 million will place a bet online, up 73% from 2020. 14.6 million will participate in a paid fantasy contest or other type of pool competition (a 69% year-over-year increase), while 10.5 million will place a bet at a physical casino sportsbook and 6.7 million will place a bet with a bookie.
“We are excited to see numbers go up year-after-year, with more states opening their doors to legal and regulated gambling,” said Cristian Campan, product owner of HowToBet.com
“The number of Americans that will be acquainted with legal gambling is set to increase exponentially. We feel it is important to educate people on how to take calculated betting decisions. This comes with a great level of responsibility, as it is crucial for new participants to understand the importance of betting with their head rather than with their hearts. Doing the former will allow them to develop a healthy relationship with sports betting and gambling.”
The HowToBet.com team is committed to creating educational content that helps guide newcomers in making smarter betting decisions. The team recently launched its very first video podcast in partnership with gambling media veterans Daryl Fein and Sean Miller, who have more than 50 years of combined gambling experience. On the show, Fein and Miller explain how to bet, where to bet it, and who to bet on. They take the time to explain where to find the best odds, how to make educated decisions and the thought process necessary to making weekly predictions on teams from across the league. In short, the podcast truly helps newcomers learn how to bet.
The spike in sports gambling over the past year has mostly been attributed to the increase in legally licensed U.S. betting jurisdictions from 19 to 24, which account for 111 million Americans being able to bet legally within their home state lines. High levels of sports fan enthusiasm for the season are also projected to be a major factor, as fans are excited to return to stadiums after COVID-19 had a major impact on their participation in 2020.
The online sports handle was up 6% in July (and +2% year-over-year) to $613 million, while the sports gross gaming revenue (GGR) was -5% lower at $48.2 million. igaming revenues in Michigan hit a new high in August and were up 2% in July ($97.2 million). The sports handle was 2% higher at $192 million, but the GGR dropped by -19% to $15.9 million.
Tune in to the HowToBet Podcast on Apple Podcasts, Spotify, YouTube, and HowToBet.com to get more betting tips.
Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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