

Canada
HowToBet.com Releases Insights on Betting Trends of the NFL Season
HowToBet.com has released its latest overview of betting trends for the 2021 to 2022 NFL Season. By analyzing a multitude of data points, HowToBet.com provides its audience with expert insight on how to bet on the current NFL landscape and where participants should focus their efforts.
In its annual study entitled Americans’ 2021 NFL Betting Plans, the American Gaming Association reported that a record 45.2 million Americans will wager on the 2021 NFL Season. This is a 36% increase from the year prior. The same study showed that 19.5 million will place a bet online, up 73% from 2020. 14.6 million will participate in a paid fantasy contest or other type of pool competition (a 69% year-over-year increase), while 10.5 million will place a bet at a physical casino sportsbook and 6.7 million will place a bet with a bookie.
“We are excited to see numbers go up year-after-year, with more states opening their doors to legal and regulated gambling,” said Cristian Campan, product owner of HowToBet.com
“The number of Americans that will be acquainted with legal gambling is set to increase exponentially. We feel it is important to educate people on how to take calculated betting decisions. This comes with a great level of responsibility, as it is crucial for new participants to understand the importance of betting with their head rather than with their hearts. Doing the former will allow them to develop a healthy relationship with sports betting and gambling.”
The HowToBet.com team is committed to creating educational content that helps guide newcomers in making smarter betting decisions. The team recently launched its very first video podcast in partnership with gambling media veterans Daryl Fein and Sean Miller, who have more than 50 years of combined gambling experience. On the show, Fein and Miller explain how to bet, where to bet it, and who to bet on. They take the time to explain where to find the best odds, how to make educated decisions and the thought process necessary to making weekly predictions on teams from across the league. In short, the podcast truly helps newcomers learn how to bet.
The spike in sports gambling over the past year has mostly been attributed to the increase in legally licensed U.S. betting jurisdictions from 19 to 24, which account for 111 million Americans being able to bet legally within their home state lines. High levels of sports fan enthusiasm for the season are also projected to be a major factor, as fans are excited to return to stadiums after COVID-19 had a major impact on their participation in 2020.
The online sports handle was up 6% in July (and +2% year-over-year) to $613 million, while the sports gross gaming revenue (GGR) was -5% lower at $48.2 million. igaming revenues in Michigan hit a new high in August and were up 2% in July ($97.2 million). The sports handle was 2% higher at $192 million, but the GGR dropped by -19% to $15.9 million.
Tune in to the HowToBet Podcast on Apple Podcasts, Spotify, YouTube, and HowToBet.com to get more betting tips.
Betty
Thunderkick commits to growth in Ontario with Betty partnership

Independent slots studio Thunderkick has agreed a deal with Ontario-based operator Betty to supply the rapidly growing online casino with a diverse collection of globally popular titles.
Betty, an official partner of sporting franchises Toronto Maple Leafs and Toronto Raptors, has risen to prominence since its 2022 establishment, when it was built following the consultation of 300 casino players to create the optimal iGaming environment.
Distinguishing itself from North American competitors by catering specifically to slot enthusiasts rather than sports bettors, the operator has curated a portfolio of 2,800 games, hand-picked to deliver customers maximum entertainment value.
Thunderkick’s content is the latest to be integrated into Betty’s online casino, and the agreement will see a selection of its most popular titles, including The Wildos 2, Midas Golden Touch 3, and Esqueleto Explosivo 3, made available to a greater number of Ontarian players.
Thunderkick marked its debut in the Canadian province in Q2 of 2024, and has since partnered with a network of leading operators to improve its market position. The collaboration with Betty will further amplify its visibility in a key jurisdiction as the provider looks to reinforce its reputation as a global slot developer.
Svante Sahlström, CCO at Thunderkick, said: “It’s our mission at Thunderkick to go deeper, not wider, in 2025. That means forging meaningful, lasting relationships in target markets as opposed to securing as many commercial deals as possible.
“Since entering Ontario over 12 months ago, we have worked tirelessly to enhance our presence in the province, and working with leading brands such as Betty allows us to bring our unique games to a deeper pool of Canadian players.”
Paraskeva Smirnova, Casino Operations Manager at Betty, added: “Betty’s USP has always been our drive to build a slot portfolio with the very best titles from the industry’s most creative suppliers.
“Thunderkick’s passion for slot development is there for all to see, and the introduction of its games to our casino further elevates the consumer experience.”
The post Thunderkick commits to growth in Ontario with Betty partnership appeared first on Gaming and Gambling Industry in the Americas.
BCLC
Save the Date: BCLC’s New Horizons in Safer Gambling Conference Returns November 2026

BCLC is pleased to announce the return of the New Horizons in Safer Gambling Conference, taking place November 2–4, 2026, at the JW Marriott Parq Vancouver.
This global event brings leading voices in research, policy and industry together to explore innovative approaches to safer gambling. Attendees can expect two days of forward-thinking dialogue, evidence-based insights and collaborative solutions to help shape the future of player health.
Sponsorship Opportunities Now Available
New to the 2026 conference, BCLC is excited to offer sponsorship opportunities to organizations that share BCLC’s passion for safer gambling. Benefits of sponsoring New Horizons 2026 include industry visibility, leadership recognition and meaningful engagement with a global audience. To learn more about sponsorship, please e-mail [email protected].
Registration and program details will be released later this fall.
The post Save the Date: BCLC’s New Horizons in Safer Gambling Conference Returns November 2026 appeared first on Gaming and Gambling Industry in the Americas.
Canada
absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario

Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).
This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).
The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.
“Securing AGCO registration is more than a milestone—it’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”
On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”
Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.
The post absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario appeared first on Gaming and Gambling Industry in the Americas.
-
gaming3 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory9 years ago
iSoftBet continues to grow with new release Forest Mania
-
News8 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News7 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry8 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News7 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry8 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018