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Survey: 84% of Indiana Adults Report Gambling in Past Year

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4 years ago

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In 2021, 84% of Indiana adults reported participating in at least one gambling activity in the past year, according to a new survey of adult gambling behaviors in the state.

Led by researchers at Prevention Insights, part of the Indiana University School of Public Health-Bloomington, the survey was funded by the Indiana Council on Problem Gambling to assess the scope of gambling activities, the prevalence of problem-gambling behaviors, and awareness of problem-gambling resources among adults in Indiana.

“Gambling has been legal in Indiana for over 30 years, and this survey is the first look at Indiana adults’ behaviors around gambling. Indiana is one of a few states that support efforts to address problem-gambling treatment needs with support from a portion of the revenues produced by gambling activities in the state. The results of this survey will be used to set priorities for treatment and awareness activities across Indiana,” Mary Lay, research associate and program manager of Prevention Insights’ Indiana Problem Gambling Awareness Program, said.

A random sample of Indiana residents age 18 or older completed the survey between March and May 2021. Data from responses were weighted to ensure proportional representation to Indiana’s overall adult population, Lay said.

According to the survey, lotteries were the most popular form of gambling among Indiana adults, with 71.7% of respondents reporting playing any lottery. The survey also found that 46.2% reported visiting casinos to gamble, and 20.5% reported participating in any sports gaming in the past year. The most common gambling activities that respondents engaged in were lotteries (61%), scratch tickets (59%), raffle tickets (49.9%), card games (44.2%), and games of personal skill (40.1%).

Lay said the most statistically significant differences in overall gambling participation were found in relation to sports gaming, which Indiana legalized in 2019. Men were more likely to participate in any sports gaming than women, and younger adults, age 18 to 34, were more likely to participate than older adults.

Additional survey findings include:

  • The prevalence of problem gambling among Indiana’s adult population was less than 5%.
  • 1% of respondents had gambling disorders.
  • 4% of respondents were pathological gamblers.
  • 5% of respondents reported severe problematic gambling.
  • Men reported more pathological gambling than women (6.9% vs. 0.5%).
  • Younger adults, age 18 to 34, were more likely to be grouped into low-severity problem-gambling categories than older adults.
  • 8% of respondents were aware of the gambling helpline 1-800-9WITHIT.
  • 2% of respondents had ever sought treatment for a gambling problem.

“The survey results affirmed research by others that problem gambling affects about 3% of the adult population, yet we do not see this in the numbers seeking treatment. These results will provide opportunities to find support for more advocacy and education around problem gambling,” Lay said.

“Gambling addiction is often seen as a chosen behavior and not a disease, such as alcoholism. Further education of the risks of gambling for more than entertainment or recreation can improve the lives of many Hoosiers.”

Lay said that researchers plan to continue this survey in the future to assess how Indiana adults’ gambling behaviors evolve over time.

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Northern Super League Partners with Stats Perform

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2 weeks ago

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April 17, 2025

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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2 weeks ago

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April 14, 2025

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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2 weeks ago

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April 14, 2025

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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