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Caesars Entertainment and Genius Sports Strike Major NFL, Official Sports Data, and Fan Engagement Partnership

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  • Multi-year agreement includes official sports data and data-driven digital advertising
  • Caesars Entertainment to leverage Genius’ portfolio of official live data feeds for NFL, NASCAR and English Premier League content

Genius Sports Limited  today announced a new strategic relationship with Caesars Entertainment (NASDAQ:CZR), the largest casino-entertainment company in the United States. Caesars Entertainment’s portfolio of casinos, sportsbooks and wagering entities will have access to Genius Sports’ entire official sports data content offering, including customer acquisition tools, and fan engagement solutions.

Caesars owns and operates one of the pre-eminent worldwide sports trading and betting platforms powered by data science and analytics, proprietary development, and a global team.

Genius Sports data feeds will support the Caesars trading and sportsbook platform by providing access to official NFL products, including official live sports data feeds. In addition, Genius Sports will become a programmatic advertising partner to Caesars Entertainment and supply its latest marketing technology to drive customer acquisition, engagement and retention for Caesars’ digital sportsbook and casino products.

In April 2021, Caesars Entertainment was selected as one of the NFL’s official sports betting partners. As an extension of that partnership, Caesars and Genius Sports now have entered into a deal to further Caesars’ official NFL-backed sportsbook offerings, by leveraging NFL official data, Next Gen Stats, and other offerings designed to ensure that its sportsbook users can always ‘Bet Like a Caesar’.

Alongside NFL content exclusive to Genius Sports, Caesars Entertainment will gain access to official data-powered in-play content for other top-tier US and global sports, including NASCAR, English Premier League, Argentinian and Colombian soccer, as well as Liga MX.

“True to the Caesars experience, it’s our goal to treat our sports bettors like royalty,” said Kenneth Fuchs, Head of Sports, Caesars Entertainment. “We know how exciting NFL betting is for our players and through our partnership with Genius, we can now provide bettors with the live NFL data they need to make wagers like a true Caesar. We look forward to improving our NFL sportsbook offerings through this partnership by giving customers a more engaging and exciting way to play.”

“Acquiring and retaining fans now requires a broader suite of innovative and interactive engagement tools than ever before. We are thrilled that Caesars Entertainment has recognized our investment in official sports data as it fuels the next generation of fan experiences,” said Mark Locke, CEO at Genius Sports. “Our range of live sport, in-game betting products and media services will support Caesars’ acceleration of its U.S. market growth, through exciting new brand, acquisition and monetization opportunities.”

“We are excited to see the continued growth in the relationship between Caesars and Genius, two key strategic League partners,” said Christopher Halpin, NFL Chief Strategy & Growth Officer. “NFL fans expect the best, and the combination of their data, capabilities and resources ensure they will provide our fans with exceptional betting experiences.”

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Caesars Entertainment and Bread Financial Introduce New Caesars Rewards® Prestige Visa, a Premium-Level Credit Card Allowing Caesars Rewards Members to Earn Tier Status Faster and Unlock Luxury Rewards with Every Purchase

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Caesars Entertainment (NASDAQ: CZR), the largest casino entertainment company in the U.S., is playing a bold new hand by launching a second, elevated, Caesars Rewards® Visa Signature credit card with Bread Financial (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions. For a $149 annual fee*, the Caesars Rewards Prestige Visa Signature credit card includes up to $450 in annual value and gives members all the benefits of high-end experiences as well as waived fees for foreign transactions*.

Cardmembers will receive Prestige Perks worth up to $450 and redeemable annually across Caesars’ 50+ U.S. destinations, including:

  • A complimentary hotel night upon anniversary (up to $300)*
  • $50 Slot Play*
  • $100 Caesars dining credit*
  • Accelerated earn rates for Caesars Rewards destinations at seven Reward Credits® per $1 spent*

“Caesars Entertainment has always been about giving our members unmatched access to the best experiences in the industry,” said Josh Jones, chief marketing officer at Caesars Entertainment. “Through our world-class Caesars Rewards program and our relationship with Bread Financial, we’re expanding the ways our members can earn and enjoy perks—from one-of-a-kind experiences, exceptional dining options, accelerated status opportunities and more – this new card option brings even more excitement, value and VIP treatment to every guest staying and playing with Caesars Entertainment.”

“The Caesars Rewards Prestige Visa credit card gives cardmembers more ways to earn rewards immediately on everyday purchases and unlock exclusive perks on travel, entertainment, dining and gaming —making every tap a step closer to their next unforgettable Caesars experience,” said Val Greer, EVP and chief commercial officer at Bread Financial. “This new credit card offers Caesars’ most dedicated members additional opportunities to make each purchase even more rewarding.”

Additionally, the credit card provides more ways to earn Tier Credits through welcome offers and annual bonuses, enabling members to achieve their Caesars Rewards loyalty program tiers faster. New cardholders can earn up to 25,000 additional Tier Credits in their first year*.

Welcome Offer

  • Platinum Status upgrade*
  • 2,500 Tier Credits after first purchase outside of Caesars Rewards destinations*
  • 20,000 Reward Credits and 2,500 Tier Credits after $1,000 spend outside of Caesars Rewards destinations*

Annual Bonuses

  • 2,500 Tier Credits with $5,000 annual spend + another 2,500 Tier Credits with $10,000 annual spend*
  • 15,000 Tier Credits with $50,000 annual spend*

The new credit card adds to the existing Caesars Rewards Visa suite, including the Caesars Rewards Visa Signature Credit Card. Whether members are gaming, dining, or on the go, Caesars and Bread Financial have cardmembers covered with two distinct credit card programs to choose from and limitless ways to earn. The Caesars Rewards Visa card has also been elevated with a sophisticated new black design, bringing a sleek, modern edge to a card that delivers everyday perks with timeless luxury.

The post Caesars Entertainment and Bread Financial Introduce New Caesars Rewards® Prestige Visa, a Premium-Level Credit Card Allowing Caesars Rewards Members to Earn Tier Status Faster and Unlock Luxury Rewards with Every Purchase appeared first on Gaming and Gambling Industry in the Americas.

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Caesars Entertainment Launches Signature Blackjack Surrender Across Online Casino Platforms in New Jersey

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Caesars Entertainment Inc. announced the launch of its second proprietary online casino table game, Signature Blackjack Surrender, which is now live across Caesars’ marquee online casino platforms, Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino in New Jersey. Developed by Empire Creative, Caesars’ in-house games studio, this release follows last month’s successful debut of Caesars Palace Signature Multihand Blackjack Surrender and continues the Company’s momentum in delivering brand-led, best-in-class digital casino experiences.

This latest release further strengthens Caesars’ development and distribution of exclusive in-house iGaming content that reflects the sophistication of its legendary brands. Signature Blackjack Surrender is designed to offer a highly intuitive experience for players who prefer traditional singlehand gameplay, wrapped in the luxurious aesthetic of the various Caesars Palace iconic online gaming brands.

“Signature Blackjack Surrender marks the latest triumph of our in-house developed content, which is becoming a core piece of our online casino foundation. Signature Blackjack Surrender is the perfect complement to Caesars Palace Signature Multihand Blackjack Surrender, which successfully debuted last month,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

“Every detail in Signature Blackjack Surrender has been carefully crafted to deliver the look, feel, and energy of a live blackjack table. We’re proud to follow up our multihand product with a singlehand version that’s equally refined, intuitive, and brand aligned. This is the next step in building a robust library of Caesars-exclusive games that players can’t find anywhere else,” said Scott Krell, Senior Director of Game Products & Head of Studio at Caesars Digital.

Signature Blackjack Surrender retains the same exciting and innovative features found in Empire Creative’s first release, Caesars Palace Signature Multihand Blackjack Surrender, including:

• Ambidextrous Game Modes – Left and right-handed modes where all players can enjoy a comfortable and ergonomic gaming experience regardless of their dominant hand.

• Brand-Aligned Design – Player-selectable table felts combined with the iconic Caesars Palace laurel wreath.

• Comprehensive Wagering Options – Advanced betting options such as surrender, even money, and insurance, allowing players more choice over their gameplay strategies.

• Customizable Audio Experience – Immersive gaming mechanics tailored to each player’s preferences through eight player-selectable proprietary audio tracks.

• Safety Net – Designed to prevent accidental bets, reducing the risk of making unintended selections during gameplay.

• Voiceover Flexibility – For a personalized experience with a choice between male and female voiceovers for game audio.

Coming soon: Caesars’ first slot title developed in collaboration with Bragg Gaming, Triple Golden Shields, is set to debut later this summer, marking the next evolution in Caesars’ exclusive content roadmap.

Those 21 and older in New Jersey can download the Caesars Palace Online Casino app on iOS or Android, or access the platform on desktop to be the first to enjoy Signature Blackjack Surrender. Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino are available for players 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique games from top providers, Caesars-branded games, and timeless casino classics. Additionally, these platforms seamlessly integrate with Caesars Rewards, the Company’s industry-leading loyalty program, allowing players in the United States to earn Caesars Rewards Credits redeemable for unforgettable experiences at over 50 world-class Caesars destinations across North America.

The post Caesars Entertainment Launches Signature Blackjack Surrender Across Online Casino Platforms in New Jersey appeared first on Gaming and Gambling Industry in the Americas.

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OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino

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The Ontario Lottery and Gaming Corporation has selected Caesars Entertainment as the Service Provider in the Windsor Casino procurement process. This is the final procurement process in the OLG’s land-based gaming modernization initiative.

Tom Reeg, CEO of Caesars Entertainment, said: “We are thrilled to be selected as the service provider for the Windsor Casino by the OLG. Caesars has a long history of managing Windsor and looks forward to continuing to deliver exceptional guest service and experiences at the property.”

Caesars and its predecessor companies have partnered with the OLG to operate Caesars Windsor (fka. Casino Windsor) since the opening of the temporary facility in 1994. Caesars will assume responsibility for gaming and non-gaming operations of the Windsor casino on behalf of the OLG under a 20-year operating agreement, which is expected to begin in 2026.

OLG requires an 18-month restriction on any organizational changes consistent with other gaming bundle modernizations in Ontario. Unionized employees will continue to be governed by the terms of their collective agreement.

The post OLG Selects Caesars Entertainment as the Service Provider for Windsor Casino appeared first on Gaming and Gambling Industry in the Americas.

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