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Prague Gaming & TECH Summit 2025 (25-26 March)

Brazil

BTOBET TARGETING BRAZIL AS IT TAKES CENTER STAGE AT CGS BRAZIL

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Leading sportsbook provider BtoBet is keen on the opening of the Brazilian iGaming market as experts across the field guage the local market to propel itself as the largest in LatAm and amongst the largest on a global level.

Joining industry peers in a panel held during the CGS Brazil event, BtoBet’s Chief Operating Officer Dima Reiderman analysed the potential that Brazil keeps in hold once it opens up for business.

In the “Latin America’s biggest market, what to expect, how to enter, what are the projections for the next 5 years?” panel, he joined Betsson Group’s Andre Gelfi, Caleta Gaming’s Hugo Baungartner, and FYMSA’s Luiz Felipe Maia to discuss the local market requirements, player preferences and the latest regulatory updates. Reiderman highlighted that whilst the market is garnering the attention of global betting powerhouses, bookmakers shouldn’t make the mistake of undertaking the same formula that has proven to be successful in more mature markets. He said that even when it comes to sportsbook providers, these must have an in-depth understanding of the market’s characteristics and thus be in a position to provide operators with a wide variety of content to meet local audience preferences. “We must listen to the needs and adjust our offer accordingly,” Reiderman said.

He also distinguished the differing requirements of the brands themselves, with the more established Tier 1 brands requiring a different approach to player management than those brands seeking to develop a local brand awareness.

The panel also discussed the importance of providing players with a localised product, which reflects the local culture, tech infrastructure, and payment solutions.

If you missed the “Latin America’s biggest market, what to expect, how to enter, what are the projections for the next 5 years?” panel from CGS Brazil yesterday, you can watch a video of the entire panel here.

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4ThePlayer

4ThePlayer Games Secures Certification for the Brazilian Market!

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4ThePlayer has officially received game certification for the Brazilian iGaming market, reinforcing its commitment to regulated markets worldwide. This milestone enables the company to bring its acclaimed player-first gaming experiences to a brand-new audience.

Approved by Gaming Associates and eCogra, these certifications allow licensed operators in Brazil, to offer 4ThePlayer’s high-quality, player-centric games through their existing platform integrations with Relax Gaming and Yggdrasil.

Certified game titles include 4 Fantastic Fish, 4K Ultra Gold, and 5 Wild Buffalo as well as their innovative and unique table games 100 Bit Dice and 1000x Busta, all top-performing, player-favorite releases. Moving forward, all 4ThePlayer games will be certified for Brazil from day one.

Beyond its existing portfolio, 4ThePlayer is committed to delivering region-tailored content, leveraging its local team in Brazil to develop engaging, culturally relevant gaming experiences set to launch later this year. The first one of these titles is 4 Fantastic Fish Amazon Adventure, the latest in their player favourite 4 Fantastic series, coming via Yggdrasil in April.

Henry McLean, Co-Founder, Commercial & Marketing Director at 4ThePlayer, expressed his enthusiasm: “We are thrilled to bring our unique, player-centric games to Brazil, a market full of energy and potential. These game certifications are a major milestone, reinforcing our dedication to regulated markets and delivering best-in-class entertainment. We look forward to collaborating with operators and creating unforgettable gaming experiences for Brazilian players.”

With this certification, 4ThePlayer continues its mission of providing exceptional, player-focused gaming worldwide, ensuring its engaging and innovative titles reach new markets and audiences.

The post 4ThePlayer Games Secures Certification for the Brazilian Market! appeared first on Gaming and Gambling Industry in the Americas.

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BGaming

BGaming Expands into Brazil with Pixbet Partnership

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Rapidly Expanding Content provider announces landmark deal with Brazilian operator Pixbet

Popular iGaming content provider BGaming is thrilled to unveil a partnership with Pixbet, one of the most established and popular online sports betting and casino operators in Brazil.

This strategic partnership will see BGaming’s portfolio of innovative and top-performing iGaming content integrated into Pixbet’s platform, providing Brazilian players access to some of the most cutting-edge gaming content on the market.

Per the deal, Pixbet players will gain full access to BGaming’s entire portfolio, including hit titles such as Snoop Dogg Dollars, Aztec Clusters, and Fruit Million, along with any exciting new games developed by BGaming in the future. This will enhance Pixbet’s offering and help BGaming establish a foothold and reputation as one of the most innovative providers in the Brazilian market.

The deal seals a landmark moment for BGaming, who recently announced their licensing approval to enter the South American market. Pixbet is the largest sports betting platform in the region and has a strong international presence. Its online casino is hugely popular, ensuring plenty of players in the market will gain access to BGaming’s award-winning products.

Paulina Hovar, Sales Manager at BGaming, said: “Expanding our presence in Brazil is a key priority, and we aim to strengthen our position by working with top-tier operators in the region. By partnering with a leading company like Pixbet, we are ensuring as many players have access to our products as possible.

Pixbet is a major player in Brazil, and this partnership is a huge opportunity to make significant waves. We are beyond excited to see how Pixbet players react to our games.”

Ernildo Junior de Farias Santos, CEO at Pixbet, said: “At Pixbet, we are always seeking innovative and high-quality content to enhance our players’ gaming experience. BGaming has already made an impact in Brazil, and we are excited to expand our offering with its creative and dynamic portfolio.

This partnership will allow us to provide our players with even more thrilling gaming options, and we look forward to seeing how they engage with BGaming’s top-tier content.”

The post BGaming Expands into Brazil with Pixbet Partnership appeared first on Gaming and Gambling Industry in the Americas.

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BETANO

Betano Sponsored Supercopa Feminina Prepares for Exciting Final This Weekend in Brazil

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This weekend promises great excitement for football fans with the culmination of the Supercopa Feminina Betano, as Brazil’s top women’s teams battle it out to be crowned champions.

Marking the start of the women’s football calendar in Brazil, the competition brings together the eight best teams in the country and is once again sponsored by Betano, Kaizen Gaming’s international premium brand and one of Brazil’s leading online sports betting and gaming platforms.

As the official sponsor of the competition, Betano holds its naming rights and enjoys brand exposure at the key properties of stadiums hosting the matches. This includes LED panel placements along the entire field, 3D carpets beside the goals, and various fan engagement activations, such as influencer-driven initiatives.

Guilherme Figueiredo, Country Manager for Brazil at Betano commented: “The renewal of the partnership for the fourth consecutive year aims to consolidate Betano’s presence in Brazilian football and expand the visibility of the women’s game, strengthening the sport nationwide as it continues to gain popularity season by season.”

Supercopa Feminina Betano 2025

The tournament organized by the Brazilian Football Confederation (known in Brazil by the acronym CBF) will have its final take place this Sunday, March 16. The match will see defending champions Corinthians take on São Paulo, having both successfully navigated Wednesday night’s semi-finals.

The post Betano Sponsored Supercopa Feminina Prepares for Exciting Final This Weekend in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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