Canada
PLAYMAKER ACQUIRES GAMING PRODUCT TWO-UP
Playmaker Capital Inc., the digital sports media company that lives at the intersection of sports, betting, media and technology, has broadened its range of core competencies with the acquisition of leading digital product agency Two-Up Agency Ltd. (“Two-Up”). Two-Up provides technical solutions to the online gaming industry’s biggest brands, bringing best-in-class technology tools and in-depth knowledge and expertise of the market to clients including News International, BetGenius, William Hill, AtTheRaces, SkyBet, and Sporting Solutions.
Two-Up was founded in 2016 by gaming technology expert Robbie Morris who now joins the Playmaker leadership team. Playmaker’s acquisition of Two-Up will add a team of 24 experienced sales and technology experts spread across two primary offices in London, UK and Krakow, Poland. This team includes 15 engineers with deep experience in the development of regulated betting products, monetization tools, free-to-play games, and APIs into major real money gaming operators.
Two-Up owns an unrivalled collective expertise of the complex market within which the business operates. Among the specialist skills Two-Up provides its clients are contextual ad widgets, including integrated betslips with conversion and tracking management; the creation, production and integration of scoreboard and data visualizations; product development, including native content, through sports, casino, bingo and esports; and free-to-play application builder services, all supported through a series of back-end engines and content management systems.
Within the Playmaker ecosystem, Two-Up’s core technology products will be integrated into Playmaker’s newly announced proprietary technology stack, Playmaker Bench. Playmaker Bench features a collection of best-in-class technology tools, integrated into a proprietary software platform that is designed to enhance user engagement and supercharge monetization. Two-Up’s myriad of products and areas of technical expertise will offer immediate value add to Playmaker Bench.
“Playmaker is a natural fit for Two-Up. We complement the existing strengths within Playmaker well, and, as part of the Playmaker Bench technology suite, we will enhance Playmaker’s monetization efforts across owned and operated properties,” commented Robbie Morris, Founder and CEO of Two-Up. “We’re excited and delighted to become a part of the Playmaker family. This opportunity will allow us to strengthen our core competencies, meaning existing and future clients will continue to benefit from what we set out to deliver in 2016, which is a first-class service.”
“I am pleased to welcome Two-Up into the Playmaker family, and am excited about how Robbie and his team will help bolster Playmaker’s technology offering,” added Jordan Gnat, Playmaker Founder and CEO. “Two-Up has deep relevance, credibility and unrivalled connections within the online gaming world globally. With this acquisition, we have added yet more value to our shareholders, and taken another step towards achieving our mission of building an ecosystem of assets that will provide sports fans and our clients with outsized value.”
TRANSACTION DETAILS
Pursuant to the terms of a purchase agreement dated August 31, 2021, Playmaker acquired 100% of Two-Up for aggregate consideration of up to US$5.75 million. The purchase price consideration consisted of a payment of US$750,000 in cash, the issuance of US$2.5 million of Playmaker common shares (the “Playmaker Shares”) at the Canadian dollar equivalent of CAD$0.60 per Playmaker Share and up to a maximum of US$2.5 million in the form of an earn-out, payable to the sellers upon Two-Up achieving certain EBITDA and revenue targets over the three-year period following closing. In addition, the sellers are eligible to receive a bonus earn-out in the event the EBITDA and revenue targets are exceeded.
Aristocrat Interactive iGaming White-Label
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform., with additional content from Wizard Games and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
Revolver Gaming, a leading developer of premium online slot games, is excited to announce its latest partnership with Blazesoft, a leading provider of online social casinos with sweepstakes elements. This partnership will see Revolver Gaming’s acclaimed portfolio of slot games delivered to Blazesoft’s brands, enriching their offering and providing players with cutting-edge entertainment.
Blazesoft is a well-established leader in the social sweepstakes market with leading brands in Fortune Coins, Zula Casino, Sportzino, Yaycasino.com who deliver engaging and compliant gaming experiences to players. By introducing Revolver Gaming’s innovative titles, Blazesoft strengthens its position as a prominent group operating the largest online social casinos in the U.S. and Canada for players seeking immersive and high-quality content.
As part of the collaboration, players on Blazesoft social gaming platforms will gain access to Revolver’s top-performing titles, including Badlands, Irish Coins, and Thor of Asgard. These games, celebrated for their stunning visuals, unique features, and dynamic gameplay, align perfectly with Blazesoft’s mission to offer exceptional entertainment to its users in North America.
Ryan Lazarus, CEO of Revolver Gaming, commented:
“We’re thrilled to partner with Blazesoft, a standout operator in the social sweepstakes sector. This collaboration highlights our commitment to bringing top-quality games to players in innovative and growing markets. The social sweepstakes space is booming, and Blazesoft’s platforms provide the perfect home for our titles to reach and engage new audiences.”
Yuliya Ivanisova, Chief Commercial Officer at Blazesoft said: “With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.”
The partnership underscores Revolver Gaming’s dedication to supporting operators in the social sweepstakes gaming industry, a market that continues to experience tremendous growth. With Blazesoft’s established reputation and Revolver’s innovative content, this collaboration sets the stage for enhanced player experiences and strong market performance.
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