

Canada
GAME PLAY NETWORK EXPANDS LEADERSHIP TEAM WITH FOUR INDUSTRY INNOVATORS
Game Play Network, Inc. – which offers iGaming to 40% more of the population than any other provider – announced four additions to its leadership team: Aaron Fischer, CFO and Chief Strategy Officer; Sam Kiki, Chief Commercial Officer; Bryan Lindsey, SVP of Gaming Operations; and Tod Lower, Chief Operating Officer. This seasoned team of gambling industry veterans will help take GPN’s first-of-its-kind iGaming platform into its next stage of growth and accelerate the company’s footprint as it opens up unrivaled access to iGaming beyond the 22 states in which it operates today.
“We’re committed to investing in great talent to continue our long history of pioneering the iGaming marketplace,” said David Marshall, co-founder, and CEO of Game Play Network. “The additional expertise Aaron, Sam, Bryan, and Tod add to our team is second to none. Bryan has a long history of building and running entertainment and gambling venues. And the reunion of the Aaron and Sam duo, who together took MGM Resorts to the leading edge of digital wagering with BetMGM, will undoubtedly be a rocket booster to the company.”
Added Russell Fine, President and Chief Technology Officer, “Tod is a proven change management leader, with a track record of driving operational excellence and high growth on both the top and bottom lines.”
“I am excited to join a leading innovator in the gaming industry,” shared Aaron Fischer. “We are accelerating the strategic execution and implementation of our iGaming B2B business model, which expands the TAM and profitability for our strategic partners, while building substantial enterprise value for GPN stakeholders.”
Aaron Fischer joins Game Play Network as its Chief Financial Officer and Chief Strategy Officer. He will be responsible for GPN’s corporate strategy, business development, investor relations and capital markets strategies. Before joining GPN, Aaron served as the Chief Strategy Officer for MGM Resorts International, where he led corporate strategy across the brand’s global portfolio, including online sports betting and iGaming. Previously, he spent twelve years at CLSA as the Head of Consumer and Gaming Research. Aaron also worked for five years at Goldman Sachs as an equity research analyst specializing in luxury goods. He started his career as an accountant at Arthur Andersen in Australia.
As the company’s new Chief Commercial Officer, Sam Kiki will be instrumental in driving the B2B growth engine and further commercializing the company’s unique platform. In his new role, Sam will oversee all B2B partnerships with online gaming companies, game developers, technology providers and social game companies. He will also co-direct capital market activities with Aaron Fischer. Sam currently sits on the Board of SuperDraft, Inc., Caesars Entertainments’ daily fantasy platform. Previously, he was the Head of Strategy at Caesars Entertainment where he orchestrated the brand’s online sportsbook and iGaming strategy, which led to the $4B acquisition of William Hill as well as the strategic investment into SuperDraft. Sam also co-led many other social gaming, live dealer and business development projects at Caesars including its unified wallet project. He was also instrumental in Caesars PR and media presence in the online wagering industry and assisted in separate transactions with ESPN and the NFL, deepening both partnerships in the process. Before Caesars, Sam advised a U.S.-based private equity firm and was responsible for due diligence on interactive investments for one of its publicly listed vehicles. He also held an operational role at MGM focusing on interactive gaming, sports betting, corporate strategy and investor relations. Sam graduated with a B.A. in neuroscience from Amherst.
Bryan Lindsey joins GPN as its Senior Vice President of Gaming Operations. With more than 25 years of experience building successful companies both domestically and internationally, Bryan will leverage his expertise in gaming operations, integrated resort strategy and casino marketing. With his depth of knowledge in brick and mortar gaming operations, he will lead GPN”s expansion into retail deployments nationwide. He began his career in food & beverage operations, joining Robert Earl running many of his international-themed restaurant brands. Bryan then joined Las Vegas-based billionaire brothers Frank and Lorenzo Fertitta at the Gordon Biersch Brewing Company, which grew to become the largest brewery restaurant group in the U.S. He continued his successful run with the Fertitta brothers, making his way to Station Casinos in the early stages and was instrumental in their explosive local and national growth. Station Casinos / Red Rock Resorts, the publicly traded casino empire that dominates the Las Vegas locals market, is where he cut his teeth in gaming and resort operations. Bryan was President and General Manager of Red Rock Resort before he joined Wynn
Resorts as a Senior Level Consultant. He worked closely with CEO Matt Maddox and President & CFO Craig Billings on operations, gaming strategy, loyalty programs, marketing and data science.
As GPN’s new Chief Operating Officer, Tod Lower is responsible for its day-to-day business operations, such as supporting strategic initiatives and accelerating revenue growth and profitability. He brings over twenty years of operational experience across complex, competitive business environments. Early in his career, Tod served as a Vice President at Bank of America with responsibility for creating innovative analyses of business strategies, models and performance metrics. This led to Tod becoming the Chief Operating Officer of GC Aesthetics, an emerging company in the global medical industry, where he was responsible for building the operations of the company which led to its growth and success. Most recently, Tod spent seven years leading the LVNV Group, a highly specialized boutique firm focused on the strategic transformation of global organizations seeking demonstrative change and transformative results. While there, he worked with MGM Resorts to implement development, collaboration and cultural changes to increase synergies across a number of departments. As the company’s COO, Tod will leverage his extensive experience in the global gaming, entertainment, hospitality and banking industries.
Canada
ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store

ToonieBet, Soft2Bet’s flagship online casino and sportsbook for Ontario, has officially launched its sportsbook on the Apple App Store and Google Play Store. The platform is tailored specifically for local players, offering a dynamic betting experience with a broad range of sports events and competitive odds. The platform also features personalised promotions and loyalty rewards designed to match the preferences of Ontario’s diverse betting community.
The sportsbook uses official data feeds, ensuring players have access to the most accurate and up-to-date information on top local and international sports events. Additionally, the platform offers live broadcasting with real-time match analytics, allowing users to make informed betting decisions as events unfold. Integrated with MEGA and advanced player account management features, the operator is committed to delivering a seamless and responsible gaming environment that enhances the overall player experience while supporting local sports initiatives.
As part of this launch, the platform has also introduced a Sportsbook section on its official website, expanding its portfolio and bringing more choice to its growing customer base. With access to over 85,000 live events each month and more than 70,000 pre-match events across a wide range of sports, players now have even more ways to bet on what they love. Soft2Bet’s Canadian brand invites all players to explore its standout online casino and the full spectrum of sports betting, all delivered through a fast, secure, and fully localised platform.
Since its debut at the end of 2024, ToonieBet has offered a fast, fair, and secure online casino and sportsbook experience, fully localised for Ontario’s vibrant gaming market. The Apple App and Google Play additions further enhance accessibility, bringing ToonieBet’s premium entertainment to players on the go.
Additionally, this milestone complements the operator’s recent partnership with the NHL’s Ottawa Senators, which made ToonieBet the Official Online Casino Partner of the team. The partnership includes in-arena branding, digital promotions, and fan engagement initiatives like social contests, allowing ToonieBet to connect with Ontario sports fans in exciting ways and offering chances to win team merchandise and tickets.
Yoel Zuckerberg, Soft2Bet’s Chief Product Officer, said: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.”
The post ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store appeared first on Gaming and Gambling Industry in the Americas.
Canada
Northern Super League Partners with Stats Perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
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