Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

Canada

PlayTenn.com: Sports betting hits low in July

Published

on

 

Tennessee’s sportsbooks recorded their lightest volume month since the first month of operation in November 2020, as bettors found a dearth of games to bet on in July even during a month with the NBA Finals and the opening week of the Olympics. But the dip in wagers to less than $145 million comes in what will likely be the lowest volume month of the year in the U.S., and will ultimately be short-lived as the football season grows closer, according to PlayTenn, which tracks the Tennessee gaming market.

“Even with the NBA Finals and the Olympics this July, there wasn’t nearly as much to engage casual bettors as most any other month of the year,” said Jessica Welman, analyst for the PlayUSA.com network, which includes PlayTenn.com. “But sportsbooks should quickly erase any declines as those casual bettors return home from summer vacations in August and then begin to turn their attention to football.”

Sportsbooks took in $144.6 million in wagers in July, down 17.2% from $174.5 million in June, according to official data released Tuesday by the Tennessee Education Lottery and Sports Wagering Advisory Council. The pace of betting fell to $4.7 million per day over the 31 days in July from $5.8 million per day over the 30 days of June.

The dip in betting volume is in line with trends across the U.S. Every major market in the U.S. that has reported July data so far has reported a significant month-over-month decline in wagering. And removing the pandemic-altered numbers produced in 2020, July was the lowest-volume month across the U.S. in both 2018 and 2019 and appears likely to be the low again in 2021.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The good news for operators is that revenue remained high relative to the month’s slumping volume, leading to $15.2 million in gross gaming revenue, down a proportional 17.1% from $18.3 million in June. This yielded $13.4 million in taxable revenue, producing $2.6 million in tax revenue.

“All in all, the summer has gone well for Tennessee’s sportsbooks,” said Nicole Russo, analyst for PlayTenn.com. “An increased win percentage for sportsbooks has helped make up for the loss of volume. In the slower months that’s exactly what operators are hoping to see.”

This is the second-consecutive month that the combined hold — the share of wagers that sportsbooks keep on events that are completed — has been relatively high.

The hold percentage has taken even more importance for operators after last week’s recommendation by the Rulemaking Committee of the Sports Wagering Advisory Council to increase the fine for operators who do not meet that threshold over the course of a year. Currently, operators can’t be fined any more than $25,000 per year for failing to meet the 10% minimum hold. The committee wants to make assessments on a quarterly basis, holding operators liable for up to $100,000 in penalties each year for not meeting the 10% threshold.

Tennessee’s hold penalty is one-of-a-kind among U.S. markets, and so far this year operators are not on track to meet the requirement.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“It will continue to be difficult for operators to meet that hold requirement, but with a heftier fine, sportsbooks will likely be more engaged in trying to meet the threshold,” Russo said. “It was a burdensome requirement already, and the change will make it even more so.”

For operator data and more information on regulated sports betting in Tennessee, visit PlayTenn.com/revenue.

Continue Reading
Advertisement

Awager

awager Partners with Loto-Québec to Launch Advanced Live-Stream Slot Solution

Published

on

awager-partners-with-loto-quebec-to-launch-advanced-live-stream-slot-solution

awager’s live-stream solution brings physical slot machine games online, delivering an authentic casino experience remotely. Today, awager proudly announces the launch of its latest product version with Loto-Québec. Building on two successful years with awager’s second product version, this latest release introduces an advanced solution that brings the realism of the casino floor to players’ devices, offering an even more immersive experience through awager’s enhanced technology.

This product launch features awager’s unique “Casino-in-Casino” solution, part of a suite of offerings designed to deliver real-time, physical casino experience. A dedicated studio has been built on the Casino de Montréal floor.

This product version aims to bring the most authentic online casino experience yet. With a multitude of camera angles, real-time player engagement, full machine interaction, 4K video streaming with minimal lag, and full sound capture, players can enjoy an immersive session that captures the spirit of the casino. Additionally, a 3D video simulation was created, allowing players to “walk through” the Casino de Montréal when they enter the awager lobby, providing a true-to-life ambience for a realistic experience.

This launch strengthens a partnership with Loto-Québec that began in 2022, when awager’s second product version first captivated players. With its third version now live, awager and Loto-Québec are set to continue their successful collaboration, elevating digital casino gaming for players across Québec.

Warren Steven, GM of North America for awager: We are proud to work alongside Loto-Québec and to provide the province’s players with the most advanced and exciting casino technology on the market.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

We truly believe that the third version of our product is the most innovative yet and that there is nothing else quite like it on the market. It immerses players in the online casino environment and provides a unique experience, blurring the line between land-based and online casino action.

The Canadian market is a key strategic market for awager in North America, and it is a privilege to work alongside Loto-Québec and provide its customers with this exciting new experience.

François Hardy, Senior Director of Products and Innovation at Loto-QuébecAt Loto-Québec, we are always looking for new and exciting ways to entertain our players. We want to be able to provide them with the latest technology and gaming on the market. Awager’s product perfectly aligns with this vision, enabling us to provide a refreshing and dynamic experience to our players.

Continue Reading

Canada

ComeOn Group adds sportsbook to its offering in Ontario

Published

on

comeon-group-adds-sportsbook-to-its-offering-in-ontario

 

ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

Continue Reading

BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

Published

on

intralot-announces-new-project-with-the-british-columbia-lottery-corporation-for-online-lottery-platform

 

INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

Continue Reading

Trending