

Canada
PlayPennsylvania.com: Sports wagering falls to lowest level since July 2020
Pennsylvania’s sports betting volume slipped in July to the lowest level since July 2020, falling to $304 million and continuing a slowing trend in July that has affected nearly every major U.S. market, according to PlayPennsylvania, which tracks regulated online gaming and sports betting in the state.
“Even with the NBA Finals and the Olympics to help boost the schedule this year, bettors in Pennsylvania and beyond just don’t engage sportsbooks as much during July,” said Dustin Gouker, lead analyst for the PlayUSA.com network, which includes PlayPennsylania.com. “This year in particular saw a surge in nationwide travel, which means people were occupied with family vacations and other summer activities. That said, sportsbooks cannot wait for football season to ramp up.”
Bettors placed $304.4 million in wagers at Pennsylvania’s online and retail sportsbooks in July, down 27.6% from $420.2 million in June, according to official data released Monday. July’s handle was up 84.7% from $164.8 million in July 2020, which was the last month with a handle of less than $364 million and featured the relaunch of baseball and the NBA after a months-long hiatus.
Lower volume sapped gross gaming revenue, which fell 35.3% to $27.5 million from $42.5 million in June, but up 101.3% from $13.7 million in July 2020. The month’s gross receipts led to $19.9 million in taxable revenue, which yielded $6.8 million in state taxes and $397,124 in local share assessments.
The drop in wagering has historical context. July was the lowest volume month in the U.S. in both 2018 and 2019, before the pandemic permuted sports betting data in 2020.
“The time zone difference dampened interest in the Olympics, but they were likely never going to move the needle significantly anyway,” said Valerie Cross, analyst for PlayPennsylvania.com. “The Phillies playing better almost certainly helped. But seasonal dips this time of year are nothing to be concerned about.”
Online betting accounted for $275.4 million in wagers, making up 90.5% of the state’s total handle in July. Once again, FanDuel topped the online market with $106.7 million in online wagering — down 34.3% from $162.5 million in June but capturing 38.7% of all online wagers in July. FanDuel’s gross gaming revenue from online betting fell to $12.3 million from $19.7 million in June, yielding $9.5 million in taxable revenue.
DraftKings followed with a $66.2 million handle, down from $86.0 million in June. July’s handle produced $4.0 million in gross revenue, down from $6.4 million in June, and $2.8 million in taxable revenue.
Penn National’s Barstool-branded app finished fourth in the state, behind BetMGM, with a $24.5 million handle in July, down from $31.9 million in June. Those bets led to $2.3 million in gross revenue and $1.7 million in taxable revenue.
The online leaders were followed by:
- BetMGM ($29.0 million handle, down from $37.4 million in June; $2.3 million in gross gaming revenue, up from $2.2 million)
- BetRivers ($14.5 million handle, down from $18.5 million; $1.3 million GGR, down from $1.4 million)
- Fox Bet ($10.0 million handle, down from $12.6 million; $709,376 GGR, down from $934,728)
- SugarHouse ($9.0 million handle, down from $11.3 million; $680,099 in GGR, down from $918,873)
- Parx Casino ($7.9 million handle, down from $9.8 million; $745,087 GGR, down from $1.1 million)
- Unibet ($4.5 million handle, down from $4.7 million; $316,936 GGR, down from $376,848)
- TwinSpires ($2.1 million handle, down from $2.2 million; $179,276 GGR, down from $194,104)
- Caesars ($947,532 handle, down from $1.5 million; -$126,967 GGR, down from $56,986)
- Wind Creek ($406,259 handle, down from $771,648; $6,284 GGR, down from $33,801)
- Betway ($563,481 handle; up from $14,883; -$32,239 GGR, down from $3,655)
Meanwhile, retail sportsbooks took in $29.0 million in wagers in June, down from $40.9 million in June. Those bets yielded $2.7 million in gross gaming revenue, down 45.4% from $4.9 million in June. Rivers Philadelphia topped the retail market with $5.9 million in bets, ahead of Parx Casino’s $4.0 million handle.
“The pandemic will continue to be the most important factor for the retail market for the foreseeable future,” Gouker said. “As the latest surge shows, the hope that retail sports betting would return to normal by football season seems overly optimistic.”
Online casinos and poker
Gross gaming revenue from online casinos and poker rooms rose 3.6% to $104.5 million from $100.8 million in June. Year-over-year, iGaming gross revenue is up 52.9% from $68.4 million in July 2020. July marks the fifth straight month surpassing $100 million in gross revenue.
July’s gross revenue was whittled to $88.7 million in taxable revenue, down from $88.9 million in June. That still produced $38.2 million in state and local taxes.
Online casinos and poker rooms have now produced $508.1 million in state and local taxes over the more than two years since launching in July 2019. Only New Jersey has wrung more tax revenue from online casinos and poker with $662.6 million — but that market launched in November 2013, nearly six years before Pennsylvania.
“As closely as it now tracks with New Jersey, no state benefits more from online gambling than Pennsylvania,” Cross said. “There was a lot of concern in the industry that regulators had initially set tax rates too high, and a slow start to the industry seemed to back that up. Now it seems that Pennsylvania’s aggressive taxing has been a clear win for the state.”
Other highlights from July:
- Wagering on online casino games reached $3.2 billion in July, down from $1.8 billion in July 2020.
- Online casino and poker rooms generated $3.4 million in gross gaming revenue per day over the 31 days of July, even with June.
- Penn National, which includes the DraftKings, BetMGM, Barstool, and Hollywood casinos, topped the market with $36.9 million in revenue. Rivers Philadelphia, which includes SugarHouse, Borgata, and BetRivers casinos, was second with $30.9 million.
- Poker generated $2.6 million in revenue, down from $3.0 million in July 2020. Mount Airy/PokerStars topped operators with $2.0 million.
Canada
Northern Super League Partners with Stats Perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Canada
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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