Canada
INDIANA’S SPORTS BETTING VOLUME DROPS TO LOWEST LEVEL IN NEARLY A YEAR Sportsbooks take in $194.5 million in bets in what is historically the slowest month of the year, but still tops $4 billion milestone for lifetime wagering, according to PlayIndiana
Indiana’s sportsbooks slowed to less than $200 million for the first time in nearly a year, but volume was still enough to push the state’s lifetime handle past $4 billion — $3 billion of which has come over the last 12 months. July’s slowdown came during what is historically the month with the lowest sports betting volume in the U.S., a pattern that continued even as the NBA Finals and the first week of the Olympics gave this July an unusually busy sports calendar, according to PlayIndiana, which tracks the state’s gaming industry.
“Sports betting is ultimately for entertainment, and this time of year it can take a backseat to long weekends at the lake or summer barbecues,” said Jessica Welman, analyst for the PlayUSA.com Network, which includes PlayIndiana.com. “With people traveling at an accelerated rate this summer, it appears that the trough is even more pronounced than usual. But July should be the low point, as bettors begin to return from their summer vacations in August and excitement builds for the upcoming football season.”
Online and retail sportsbooks took in $194.5 million in bets in July, which is down 21% from $246.3 million in June, according to official reporting released Thursday. Averaged out over the 31 days of July, sportsbooks accepted $6.3 million in wagers per day, down from $8.2 million per day in June.
Gross gaming revenue remained relatively strong in July with $17.2 million, down 35.6% from $26.7 million, which equals an 8.9% hold. Adjusted gross revenue came in at $17.5 million, yielding $1.7 million in state taxes.
Indiana’s results are in line with historical trends. Removing the pandemic-altered numbers produced in 2020, the lowest-volume month across the U.S. in both 2018 and 2019 was July.
Baseball topped all sports with $63.5 million in wagering, up from $60.5 million in June. The NBA Finals fueled $26.8 million in basketball betting in July, which was down from $77.1 million in June. Basketball has generated $896.9 million in bets so far this year, more than any sport by far, and has been the most bet-on sport in every month since December 2020.
“Indiana’s love of basketball has helped shield the state’s sportsbooks from some of the more pronounced seasonal dips experienced in other states, so a smaller volume of games in July was felt,” said Nicole Russo, analyst for PlayIndiana.com. “Betting interest on the Olympics appears to have been modest at best, and even with the NBA Finals being later than usual, it wasn’t enough to overcome fewer games being on the board.”
July’s wagering was enough to push Indiana past another significant milestone, becoming the state with the smallest population — other than Nevada — to reach $4 billion in lifetime handle. Since sports betting launched in Indiana in September 2019, sportsbooks have generated:
- $4.1 billion in online and retail wagering, including $3.0 billion since Aug. 2020
- $334.6 million in gross gaming revenue
- $31.8 million in state taxes.
“The market has changed significantly since launch, but from the beginning Indiana has punched above its weight class among U.S. markets,” Welman said. “It remains a model market that states still considering the legalization of sports betting would be wise to emulate.”
Bettors made $174.6 million in online wagers in July, accounting for 89.8% of all bets made in the state. Retail betting accounted for the remaining $19.9 million in July, down from $27.9 million in June.
DraftKings held on to its market lead in July with $60.2 million in online wagering, down from $75.6 million in June. July’s bets generated $4.7 million in gross receipts, down from $6.2 million in June. FanDuel closely trailed with $54.3 million in July wagering, down from $64.2 million in June. Those bets produced a market-best $5.3 million in gross receipts, down from $9.1 million.
The leaders were followed by:
- BetMGM ($25.6 million handle, down from $29.2 million in June; $2.2 million win, down from $3.2 million).
- William Hill ($7.9 million handle, down from $11.1 million; $228,927win, down from $3.0 million)
- Barstool ($7.2 million handle, down from $10.4 million; $463,462 win, up from $33,167)
- PointsBet ($7.0 million handle, down from $14.6 million; $747,400 win, down from $885,812)
- BetRivers ($6.9 million handle, even with June; $659,187 win, up from $600,924)
- TheScore ($3.4 million handle, down from $3.8 million; $73,512 win, down from $41,678)
- Unibet ($852,852 handle, down from $1.0 million; $80,444win, up from $53,947)
- WynnBet ($737,797 handle, down from $794,481; $109,614 win, down from $81,738)
- TwinSpires ($536,783 handle, up from $561,116; -$5,043 win, down from $80,162)
- BetWay ($30,859 handle, down from $55,218; -$1,059 win, down from -$25)
Hollywood Lawrenceburg, nearest to Cincinnati and one of the highest-volume retail sportsbooks in the U.S., led retail books in Indiana with $5.9 million in wagers, down from $9.0 million in June. Ameristar East Chicago was second with $3.04 million, narrowly topping $2.98 million at Indiana Grand and $2.7 million at Harrah’s Hoosier Park.
“Retail betting is still trying to bounce back to pre-pandemic levels, and news of a fresh surge in the pandemic is the latest challenge for the industry,” Russo said. “Online sportsbooks will continue to flourish in the state, but it’s apparently going to continue to be a hard road for the retail side.”
Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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