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INDIANA’S SPORTS BETTING VOLUME DROPS TO LOWEST LEVEL IN NEARLY A YEAR Sportsbooks take in $194.5 million in bets in what is historically the slowest month of the year, but still tops $4 billion milestone for lifetime wagering, according to PlayIndiana

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Indiana’s sportsbooks slowed to less than $200 million for the first time in nearly a year, but volume was still enough to push the state’s lifetime handle past $4 billion — $3 billion of which has come over the last 12 months. July’s slowdown came during what is historically the month with the lowest sports betting volume in the U.S., a pattern that continued even as the NBA Finals and the first week of the Olympics gave this July an unusually busy sports calendar, according to PlayIndiana, which tracks the state’s gaming industry.

“Sports betting is ultimately for entertainment, and this time of year it can take a backseat to long weekends at the lake or summer barbecues,” said Jessica Welman, analyst for the PlayUSA.com Network, which includes PlayIndiana.com. “With people traveling at an accelerated rate this summer, it appears that the trough is even more pronounced than usual. But July should be the low point, as bettors begin to return from their summer vacations in August and excitement builds for the upcoming football season.”

Online and retail sportsbooks took in $194.5 million in bets in July, which is down 21% from $246.3 million in June, according to official reporting released Thursday. Averaged out over the 31 days of July, sportsbooks accepted $6.3 million in wagers per day, down from $8.2 million per day in June.

Gross gaming revenue remained relatively strong in July with $17.2 million, down 35.6% from $26.7 million, which equals an 8.9% hold. Adjusted gross revenue came in at $17.5 million, yielding $1.7 million in state taxes.

Indiana’s results are in line with historical trends. Removing the pandemic-altered numbers produced in 2020, the lowest-volume month across the U.S. in both 2018 and 2019 was July.

Baseball topped all sports with $63.5 million in wagering, up from $60.5 million in June. The NBA Finals fueled $26.8 million in basketball betting in July, which was down from $77.1 million in June. Basketball has generated $896.9 million in bets so far this year, more than any sport by far, and has been the most bet-on sport in every month since December 2020.

“Indiana’s love of basketball has helped shield the state’s sportsbooks from some of the more pronounced seasonal dips experienced in other states, so a smaller volume of games in July was felt,” said Nicole Russo, analyst for PlayIndiana.com. “Betting interest on the Olympics appears to have been modest at best, and even with the NBA Finals being later than usual, it wasn’t enough to overcome fewer games being on the board.”

July’s wagering was enough to push Indiana past another significant milestone, becoming the state with the smallest population — other than Nevada — to reach $4 billion in lifetime handle. Since sports betting launched in Indiana in September 2019, sportsbooks have generated:

  • $4.1 billion in online and retail wagering, including $3.0 billion since Aug. 2020
  • $334.6 million in gross gaming revenue
  • $31.8 million in state taxes.

“The market has changed significantly since launch, but from the beginning Indiana has punched above its weight class among U.S. markets,” Welman said. “It remains a model market that states still considering the legalization of sports betting would be wise to emulate.”

Bettors made $174.6 million in online wagers in July, accounting for 89.8% of all bets made in the state. Retail betting accounted for the remaining $19.9 million in July, down from $27.9 million in June.

DraftKings held on to its market lead in July with $60.2 million in online wagering, down from $75.6 million in June. July’s bets generated $4.7 million in gross receipts, down from $6.2 million in June. FanDuel closely trailed with $54.3 million in July wagering, down from $64.2 million in June. Those bets produced a market-best $5.3 million in gross receipts, down from $9.1 million.

The leaders were followed by:

  • BetMGM ($25.6 million handle, down from $29.2 million in June; $2.2 million win, down from $3.2 million).
  • William Hill ($7.9 million handle, down from $11.1 million; $228,927win, down from $3.0 million)
  • Barstool ($7.2 million handle, down from $10.4 million; $463,462 win, up from $33,167)
  • PointsBet ($7.0 million handle, down from $14.6 million; $747,400 win, down from $885,812)
  • BetRivers ($6.9 million handle, even with June; $659,187 win, up from $600,924)
  • TheScore ($3.4 million handle, down from $3.8 million; $73,512 win, down from $41,678)
  • Unibet ($852,852 handle, down from $1.0 million; $80,444win, up from $53,947)
  • WynnBet ($737,797 handle, down from $794,481; $109,614 win, down from $81,738)
  • TwinSpires ($536,783 handle, up from $561,116; -$5,043 win, down from $80,162)
  • BetWay ($30,859 handle, down from $55,218; -$1,059 win, down from -$25)

Hollywood Lawrenceburg, nearest to Cincinnati and one of the highest-volume retail sportsbooks in the U.S., led retail books in Indiana with $5.9 million in wagers, down from $9.0 million in June. Ameristar East Chicago was second with $3.04 million, narrowly topping $2.98 million at Indiana Grand and $2.7 million at Harrah’s Hoosier Park.

“Retail betting is still trying to bounce back to pre-pandemic levels, and news of a fresh surge in the pandemic is the latest challenge for the industry,” Russo said. “Online sportsbooks will continue to flourish in the state, but it’s apparently going to continue to be a hard road for the retail side.”

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Northern Super League Partners with Stats Perform

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2 weeks ago

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April 17, 2025

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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April 14, 2025

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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April 14, 2025

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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