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ZEturf extends its deal for premium North American racing content with XB Net

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4 years ago

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French giant supplements its U.S. horse racing data package in new agreement with leading Stateside supplier

XB Net, the leading provider of premium content for North American horse racing, has signed a new distribution deal with powerhouse French operator, ZEturf.

The agreement comprises XB Net’s delivery of live pictures, data and multifaceted betting services from an unrivalled network of over 60 North American tracks, equipping ZEturf with an agile programming timetable, which delivers a steady stream of rapid-cycling content that is proven to increase digital dwell-time for new and existing customers.

XB Net’s acclaimed end-to-end solution, encompassing extensive content that covers approximately 75% of all U.S. racing, accordingly opens the door to many of the planet’s most prestigious horse races. Highlights include the Pegasus World Cup, two legs of this summer’s compelling Triple Crown (featuring the Preakness and Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships at Del Mar (5-6 November).

This daily schedule of engaging content, which neatly complements France’s domestic racing action, provides ZEturf with a reliable source of fast-settling betting opportunities between 18:00 and 02:00 CET. This immersive action captures and retains the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams for ongoing partnerships and new clients.

XB Net stands alone as the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.

Now working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia.

Emmanuel De Rohan Chabot at ZEturf, said: “During the first lock down in 2020 we were looking for new and appealing betting opportunities for our customers. Adding the XB Net North American races was a logical move. Our customers soon came to appreciate the new excitement and value that US racing brings to their betting experience, offering a top-quality regular flow of quick-fire betting opportunities including the supporting information appealing to bettors whether they’re dropping in for one race, or watching the entire card.

“As France’s daily domestic racing is primed to transition neatly into high-class evening meetings stateside, thanks to this burgeoning strategic partnership with XB Net and their expertise in wagering solutions. We can’t wait to see how these progressive products continue to perform across more forthcoming highlights, including the Breeders’ Cup World Championships.”

Simon Fraser, Senior Vice President of International at XB Net, added: “ZEturf is a huge brand whose expertise and customer care is best-in-breed. Consequently, it’s fantastic to team up with their improved betting portfolio, which has quickly embraced the merits of North American racing, seamlessly integrating its key interface streams. Although domestic racing is back in full swing in France, those players who were drawn to North American racing during the lockdowns have largely been retained which represents another key validation of our product.

“After all, wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a period of continued uncertainty for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring that requisite flexibility for ZEturf. In short, if a sport’s betting markets are consistent and the framework familiar to customers, and the timing matches up well with local leisure periods, then traction will take hold more quickly and prove long-lasting.”

 

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Northern Super League Partners with Stats Perform

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2 weeks ago

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April 17, 2025

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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2 weeks ago

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April 14, 2025

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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3 weeks ago

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April 14, 2025

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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