Canada
ZEturf extends its deal for premium North American racing content with XB Net
French giant supplements its U.S. horse racing data package in new agreement with leading Stateside supplier
XB Net, the leading provider of premium content for North American horse racing, has signed a new distribution deal with powerhouse French operator, ZEturf.
The agreement comprises XB Net’s delivery of live pictures, data and multifaceted betting services from an unrivalled network of over 60 North American tracks, equipping ZEturf with an agile programming timetable, which delivers a steady stream of rapid-cycling content that is proven to increase digital dwell-time for new and existing customers.
XB Net’s acclaimed end-to-end solution, encompassing extensive content that covers approximately 75% of all U.S. racing, accordingly opens the door to many of the planet’s most prestigious horse races. Highlights include the Pegasus World Cup, two legs of this summer’s compelling Triple Crown (featuring the Preakness and Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships at Del Mar (5-6 November).
This daily schedule of engaging content, which neatly complements France’s domestic racing action, provides ZEturf with a reliable source of fast-settling betting opportunities between 18:00 and 02:00 CET. This immersive action captures and retains the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams for ongoing partnerships and new clients.
XB Net stands alone as the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.
Now working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, bet365, William Hill, Playtech and Entain) XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America, and Australia.
Emmanuel De Rohan Chabot at ZEturf, said: “During the first lock down in 2020 we were looking for new and appealing betting opportunities for our customers. Adding the XB Net North American races was a logical move. Our customers soon came to appreciate the new excitement and value that US racing brings to their betting experience, offering a top-quality regular flow of quick-fire betting opportunities including the supporting information appealing to bettors whether they’re dropping in for one race, or watching the entire card.
“As France’s daily domestic racing is primed to transition neatly into high-class evening meetings stateside, thanks to this burgeoning strategic partnership with XB Net and their expertise in wagering solutions. We can’t wait to see how these progressive products continue to perform across more forthcoming highlights, including the Breeders’ Cup World Championships.”
Simon Fraser, Senior Vice President of International at XB Net, added: “ZEturf is a huge brand whose expertise and customer care is best-in-breed. Consequently, it’s fantastic to team up with their improved betting portfolio, which has quickly embraced the merits of North American racing, seamlessly integrating its key interface streams. Although domestic racing is back in full swing in France, those players who were drawn to North American racing during the lockdowns have largely been retained which represents another key validation of our product.
“After all, wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a period of continued uncertainty for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring that requisite flexibility for ZEturf. In short, if a sport’s betting markets are consistent and the framework familiar to customers, and the timing matches up well with local leisure periods, then traction will take hold more quickly and prove long-lasting.”
Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario
Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.
This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.
PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.
With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.
Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”
Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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