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Codere to become official sponsor of Club Atlético River Plate of Argentina

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  • The term of the agreement will be for the next four years, until the 2024/2025 season.
  • Codere will become the Official Betting Partner of the club from August 2021, being visible on the sleeve of the team’s shirt, in the initial stage.
  • With this alliance, the company strengthens the international expansion of its online sports betting business through its website Codere.com.ar.
  • Codere and Club Atlético River Plate share common values of responsible gaming, a strive for leadership, an international vocation and a commitment to excellence.

MADRID, Spain and BUENOS AIRES, Argentina, July 27, 2021 (GLOBE NEWSWIRE) — Codere, a leading Spanish multinational company in the private gaming sector across Europe and Latin America, has signed a sponsorship agreement with the Club Atlético River Plate of Argentina for the next four seasons, until August 2025, becoming the Official Betting Partner of the club.

For Carlos Sabanza, Codere’s Sponsorship Manager, “This agreement allows us to reach the Argentine and Latin American public in the best and most direct way possible, providing our current and future customers the best brand experience. This alliance, with one of the most important football teams in the country, allows us to enhance our positioning as a leading online sports betting and omnichannel entertainment provider in this key market.”

2021, Gaining Momentum After the Pandemic

On June 22nd, Grupo Codere reached a merger agreement of its online gaming subsidiary — formed by the parent company Codere Online Luxembourg, S.A. (“Holdco”), Servicios de Juego Online, S.A.U. (“SEJO”) and its consolidated subsidiaries — with the SPAC DD3 Acquisition Corp. II (Nasdaq: DDMX, “DD3”), that would result in Codere Online becoming the first publicly-listed online gaming operator traded on the US Nasdaq Stock Exchange.

The new company, managed and majority owned by Grupo Codere, will drive the expansion of the digital business in Argentina and other Latin American growing markets.

This objective, strengthened by the sponsorship, will enable Codere to continue promoting its activity in Argentina through the consolidation of its brand by different marketing and promotional actions planned together with the club.

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Alberto Telias, Chief Marketing Officer of Codere Online, points out, “This agreement represents a very important turning point for the development of our activity in the country, after a difficult period of protracted closings due to the pandemic. The company is thrilled about this project together with River, with whom we share the fair play and team work values on and off the field, and that will enable Codere to expand its footprint in Argentina and Latin America.”

Jorge Brito, first Vice-Chairman of River Plate Club said, “It is a pleasure to have Codere as a sponsor, a company with a wide experience, global reach and with great growth in the region, which will help us both to continue consolidating our growth, share the same commitment, effort and fair play values.”

Codere in Argentina, a Long-term Bet

Codere began its activity in Argentina in the early 1990s and is currently the largest gaming hall operator in the Province of Buenos Aires, with 13 gaming halls, in which it operates more than 6,800 casino-slots, in addition to traditional bingo and associated catering services. The group expects to start its online operations in the country as soon as the City of Buenos Aires and/or any of its other provinces authorize it.

The company is committed to Latin America by developing its entertainment offering in Argentina, Uruguay, Mexico, Colombia and Panama, as reflected by its sponsorships of the main football teams (in Argentina, the Atlético River Plate Club and in Mexico, the Monterrey Rayados Football Club), in addition to the already existing one with Real Madrid C.F. since 2016. The company also promotes the main sports events with specific campaigns, such as those recently developed for the UEFA EURO 2020 and the CONMEBOL America Cup.

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Codere’s Club Atlético River Plate sponsorship campaign will be launched this Tuesday, July 27thYou can access it through the following LINK.

Last June, Vicente Di Loreto, CEO of Codere, participated in a meeting between the authorities of Argentina and Spain, together with a group of businessmen from both countries, which highlighted the will to promote investments and continue collaborating in joint business development.

In his words, “The company will continue to focus its efforts and investment in the development of its entertainment offer in this strategic market for Codere, which has great potential with the recent regulation of the online activity and where we have a relevant position.”

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ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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