SCCG Management, a leading sports entertainment and gaming consultancy, announced its sponsorship of the Arnold Sports Festival South America 2025. This year’s festival, scheduled for April 25-27, 2025, in São Paulo, Brazil, will feature Thunder Fight, showcasing the dynamic world of mixed martial arts (MMA) to South American audiences.

The Arnold Sports Festival South America, established in 1989 and named after Arnold Schwarzenegger, is the continent’s largest multi-sport event, attracting over 100,000 attendees annually. The festival encompasses a wide array of competitions, including professional bodybuilding, fitness, figure, and bikini expos.

This year, the Thunder Fight Championship will be a highlight of the festival, bringing together top MMA athletes for a series of thrilling bouts. SCCG Management’s sponsorship underscores its commitment to supporting innovative and engaging sports events worldwide.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We are thrilled to sponsor the Arnold Sports Festival South America and to feature the Thunder Fight as a centerpiece of this prestigious event. Our involvement reflects our dedication to supporting diverse and innovative sporting events that captivate fans globally. The Thunder Fight Championship exemplifies the dynamic and evolving nature of sports entertainment, and we are proud to contribute to its success.”

SCCG Management’s sponsorship will be prominently displayed throughout the event, including branding within the fight arena and promotional materials, ensuring a memorable and entertaining experience for participants and spectators alike.

This sponsorship aligns with SCCG Management’s mission to foster growth and innovation within the sports and gaming industries. By supporting the Arnold Sports Festival South America and the Thunder Fight Championship, SCCG Management continues to demonstrate its dedication to enhancing the sports entertainment landscape and engaging with communities across the globe.

Sports AI and technology leader Stats Perform and the Confederation of North, Central America and Caribbean Association Football (Concacaf) announced a multi-year partnership covering official data and betting-related live streaming video rights, with exclusivity for the Confederation’s premier men’s and women’s national team and club competitions, including the Concacaf Gold Cup, Concacaf Nations League (within select territories), and the Concacaf Champions Cup. This timely partnership – which also includes a range of Opta- and AI powered services to help Concacaf grow audiences and revenues – resonates with the growing enthusiasm for and expansion of the sport throughout the region and globally.

Under the agreement, Stats Perform has exclusive official rights to collect in-venue data for provision to the media markets across Concacaf competitions, in addition to the betting-related data rights and comprehensive package of live audiovisual streams. In the US, distribution to licensed global sportsbooks and betting partners will be managed by Stats Perform’s reseller, SportsContentCo.

Sportsbooks offering Concacaf betting-related streaming will be able to leverage Stats Perform’s cutting-edge AI to deliver a layer of augmented betting experiences within the game video to their users. These include advanced features to make the watching and betting experience more informative and interactive, such as the award-winning AI-powered Instant Highlights and Opta Interactive Stats Overlays.

Stats Perform’s Opta and OptaAI teams will also be providing Concacaf with official data feeds, editorial services and the new Opta Live match analysis tool, part of OptaAI Studio, to power even more captivating storytelling across official Concacaf sites and media channels.

Concacaf will also be among the first organisations to adopt Stats Perform’s AI-powered automated Opta Stories, Opta Stream and Opta Points tools to expand their sponsorable inventory, demonstrating its dedication to delivering innovative and high-quality, data-driven solutions that elevate the experience for fans and partners alike.

Philippe Moggio, General Secretary of Concacaf, said: “We are excited to partner with Stats Perform, a highly trusted global leader in sports AI and technology. Their expertise and powerful tools will support our effort to elevate the game and engage fans, sponsors, and media partners in new and innovative ways.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “We are delighted to add Concacaf’s high quality competitions to our Bet LiveStreams and official data packages, and to support the federation’s audience and revenue growth with our AI and Opta content services during a really exciting period for men’s and women’s soccer in the region.”