Canada
Codere to appear on the shirt of the Club de Futbol Monterrey Rayados of Mexico
- Codere’s (the “Company”) logo will appear on the front of the team’s shirt, which together with the marketing initiatives planned for the coming months, will contribute to strengthen the Codere brand in Mexico as a leading betting partner in the country.
- The Company has reached the “main sponsor” category of the club, within its sponsorship agreement for the next four seasons (until the 2024/2025 season).
- The Company has recently pushed the international expansion of its omnichannel gaming with the launch of the group’s digital subsidiary, Codere Online, the first online gaming operator in Latin America to be listed on the Nasdaq.
Codere, a leading multinational company in private gaming in Europe and Latin America, has taken a step further in its sponsorship agreement with the Monterrey Rayados Football Club, of the MX League of Mexico, raising its category to main sponsor and its denomination from “Official Sponsor” to “Official Betting Partner” of the Club, allowing it to show its logo on the front of the team’s shirt.
The new official shirts, now with the Codere brand, were presented yesterday during the friendly match between Rayados and Guadalajara, a preamble to the next Liga MX season, which will begin on July 23.
As such, the Rayados players wore the company logo on the home kit (with the striped shirt), during the first half, and on the away kit (in white and blue), during the second half of the match. Soon, the brand will occupy a prominent place in the club’s stadium, in the Codere “Suite” and other highly visible areas of the venue.
Likewise, the Company today launched an important advertising campaign that will be broadcast on television, radio and digital media through different social networks, both from the club and from Codere, designed to connect with both the followers of the team and its sports betting customers.
View the “History” campaign spot here:
During the coming months, different joint marketing actions will be implemented in order to foster the experience of the club’s fans and Codere sports betting customers, with access to the stadium, invitations to matches and VIP plans, among other activities resulting from this perfect match between gaming and exclusive football-related experiences.
Alberto Telias, Chief Marketing Officer of Codere Online, said, “We are convinced that this long-term alliance between both companies will allow us to grow together and achieve important goals. We could not have found a better travel companion in our expansion journey in Mexico than the Rayados de Monterrey Football Club.”
Meanwhile, Pedro Esquivel, Executive Vice-President of Rayados, welcomed having Codere as the Club’s Official Betting Partner, calling it “a new stage that will undoubtedly boost the team, its supporters and football and sports fans.” He also added that “the presentation of the new jersey kicks off a stage of optimism and enthusiasm to face the next season of the Mexican League.”
Mexico, a model for Codere’s expansion in Latin America
Since its arrival in Mexico in 1998, Codere has maintained a leadership position in the regulated entertainment gaming offering in the country. The sponsorship with Rayados, boosts the company’s growth objective in Latin America.
Codere’s omnichannel gaming portfolio in the country included (prior to Covid-19 related temporary closings) 95 gaming halls, 93 sports betting shops and nearly 21,500 gaming machines, in addition to its online gaming platform, codere.mx, which offers sports betting and casino games. Likewise, the company operates the Hipódromo de las Américas, the Granja Las Américas and the Citibanamex Convention Center (converted since last year until very recently into a field hospital for Covid-19 patients).
Carlos Sabanza, Codere’s Sponsorship Manager, highlights the importance of this sponsorship in the evolution of the group after an extraordinary year marked by the strong impact of the pandemic on the entertainment sector, especially on the gaming industry with the closing of gaming halls and the postponement of sports competitions. Consequently, he points out, “Our deal with one of the main Liga MX clubs on top of maintaining our agreement with Real Madrid CF, as Official Betting Partner, since 2016, allows us to continue expanding our international brand and achieving our ambition to be the leading company in the Spanish-speaking sports betting and gaming market.”
Codere and Monterrey Rayados Football Club will share the winning entertainment combination, the best gaming and the best football, with their sports fans and sports betting customers in Mexico for the next four seasons.
On June 22, 2021, Codere Online (the online subsidiary of Grupo Codere) and DD3 Acquisition Corp. II (NASDAQ: DDMX, DDMXU, DDMXW), a publicly traded special purpose acquisition company, entered into a definitive business combination agreement that would result in Codere Online becoming the first publicly-listed online gaming operator in Latin America.
BetConstruct
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.
The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.
“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.
The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.
This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.
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Canada
Great Canadian Entertainment and Petroglyph Development Group Announce Closing of the Acquisition of Casino Nanaimo and Elements Casino Victoria
Great Canadian Entertainment and Petroglyph Development Group Ltd. announced that PDG has closed the previously announced acquisitions of Casino Nanaimo and Elements Casino Victoria from Great Canadian, in historic transactions for both parties. PDG is a wholly owned corporation of Snuneymuxw First Nation (the “Nation”) and is dedicated to realizing the economic potential of the Nation.
The transactions, originally announced on June 24, 2024, for Casino Nanaimo and September 10, 2024, for Elements Casino Victoria, have received all required approvals from the regulatory authorities.
“We are thrilled to have completed these transactions. An incredible amount of work has been undertaken by our corporate team, our on-site teams at both properties, and PDG to achieve this successful closing. I am grateful for their efforts, as well as everyone at the B.C. Lottery Corporation and the Gaming Policy Enforcement Branch, who were thoughtful, diligent, and thorough in facilitating these closings,” said Matt Anfinson, Chief Executive Officer of Great Canadian.
“We look forward to working closely with PDG during the transition period to support the continued successful operation of Casino Nanaimo and Elements Casino Victoria,” Anfinson added.
“We celebrate the closing of our two casino acquisitions and our continued progress toward building a strong Snuneymuxw economy. For decades, Snuneymuxw leadership has worked tirelessly toward this moment, recognizing the connection between a strong economy, self-determination, and the foundation of nationhood. Today, we honour the achievements of those who came before us by securing businesses that will strengthen our Nation for generations to come. Thank you to the PDG and Great Canadian teams for your exceptional work. We look forward to a rewarding partnership with the B.C. Lottery Corporation, driving economic growth for the Nation and Province,” said Chief Mike Wyse.
Erralyn Joseph, President of PDG, said: “This measured acquisition marks an important milestone for PDG as we continue growing a corporate enterprise that reinvests directly into the prosperity of our Nation. With a strong operating plan focused on risk mitigation and yielding sizable returns, PDG continues to generate sustainable wealth for Snuneymuxw. With every step we are realizing our socio-economic potential and influence at a local, national, and global level. On behalf of the Board of Directors, we are pleased to share this news and remain committed to advancing economic growth in support of all residents connected to Snuneymuxw territory.”
“Acquiring these assets marks a pivotal shift for Snuneymuxw and Vancouver Island. This transition will fuel the Island’s economy, strengthening the Snuneymuxw Nation and ensuring the benefits stay local,” said Ian Simpson, Chief Executive Officer of PDG.
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Canada
Ottawa Black Bears Announce Partnership Deal with PowerPlay
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
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