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MOLOCO Launches the MOLOCO Studio to Design Mobile Ad Creative Optimized for the Programmatic Ecosystem

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Team of data scientists, graphic designers and campaign strategists design creative based on data insights from MOLOCO’s machine learning algorithms
MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced today the launch of the MOLOCO Studio, an in-house design studio dedicated to helping advertisers and marketers deliver best-in-class ad creative across the programmatic ecosystem. Campaigns designed by the MOLOCO Studio have generated average impression-to-install conversion rates of 3.2 percent — a 20 percent lift over other ads on the MOLOCO platform.

 

The MOLOCO Studio leverages data-driven insights derived from the company’s proprietary machine learning algorithms to determine which creative assets and campaign strategies will appeal most to an advertiser’s targeted audiences. Composed of a multi-disciplinary team including data scientists, graphic designers, and campaign strategists, the MOLOCO Studio provides end-to-end campaign management — from analysis and concepting to design, measurement and optimization. The studio is headed by Anurag Agrawal, global vice president of product management.
“No company understands the programmatic ecosystem better than MOLOCO, and MOLOCO Studio enables us to apply our knowledge and expertise to create dynamic, engaging experiences that resonate with audiences and help drive our client’s marketing goals,” said Ikkjin Ahn, CEO of MOLOCO. “Our unique approach to optimizing mobile ads combines creativity, technology, and a surplus of data insights to scale campaigns with ease and ensure we outperform even the most demanding performance metrics.”
Serving the Americas, EMEA, and APAC regions, the MOLOCO Studio designs high quality creative for all of the most common mobile ad formats, including static banners, dynamic videos, native ads, interstitials, and playable ads. MOLOCO then delivers the best creative for every impression programmatically to nearly 10 billion global devices across the world’s leading in-app Real-Time Bidding (RTB) exchanges, including AdMob (a Google company), Ironsource, Unity, MoPub (a Twitter company), Fyber, Vungle, AdColony, Chartboost, Tapjoy, LINE and more.

 

Case study: MOLOCO Studio drives performance for Soomlab
Soomlab (www.soomlab-mask.com), the maker of hyper purifying breathing masks that use a high-tech and specialized nanomaterial called BYONDTEX, partnered with MOLOCO Studio to design ad creative promoting its “Breathable Super-Clean Mask.” MOLOCO Studio designed creative concepts for a variety of ad units and ran the ads across MOLOCO’s advertising partner’s inventory. The creative produced by MOLOCO Studio earned more than twice as much sales revenue as Soomlab’s previous creatives, including more than three times the sales from MOLOCO Studio’s video creatives as Soomlab’s previous video creative. 
“The MOLOCO Studio team worked very closely with us to understand our goals and help us devise a data-driven creative strategy to resonate with audiences in ways that would drive campaign performance,” said Seungah Hyun, Executive Director, Soomlab. “We were extremely impressed with the campaign results and thankful to MOLOCO Studio for their partnership.”
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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back

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BCLC has launched a Scratch & Win ticket that is a win-win for both the Top Prize winner and their registered B.C. charity of choice.

The Greater Good Giveaway ticket offers a Top Prize of $10,000 for the winner and $10,000 for their registered charity of choice, selected from a list of British Columbia charities on CanadaHelps.

Thomas D’Cruz from Richmond is the first Top Prize winner for Greater Good Giveaway. D’Cruz selected the B.C. Children’s Hospital Foundation to receive the $10,000 charity prize, sharing that he “wanted to help children.” The winning ticket was purchased at Walmart on Alderbridge Way in Richmond.

There are over 12,000 registered B.C. charities on CanadaHelps for Top Prize winners to select from that support a variety of different causes, including arts and culture, education, social services and more.

“At BCLC, we believe that when we share the wins, we feel more connected to each other, our communities and our province,” says Natasha Questel, BCLC Chief Social Purpose Officer and Vice President of Marketing. “Our players have shared that they are interested in different types of prizing that go beyond a dollar amount, so as we celebrate our 40th anniversary we’re thrilled to launch the Greater Good Giveaway – a ticket that allows our players the chance to support causes that resonate deeply with them, and aligns strongly with our social purpose – to generate win-wins for the greater good.”

Greater Good Giveaway tickets are $2 each and are available for purchase at lottery retailers across the province. For full details on the Greater Good Giveaway ticket, including how to play, please visit our website.

In 2024, B.C. lottery players have redeemed more than $137 million in winnings from Scratch & Win.

Since 1985, BCLC has delivered more than $29 billion to the provincial government to support communities, provincial programs and services, charities and major events that have helped shape B.C.

The post BCLC Celebrates its 40th Anniversary With New Scratch & Win that Lets Winners Give Back appeared first on Gaming and Gambling Industry in the Americas.

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Adam Fonsica Co‑Founder & COO at Random State

Random State obtains Ontario iGaming licence

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Random State (“RS”), the Swedish studio behind next‑generation iLottery and multiplayer bingo content, has been granted a Gaming‑Related Supplier – Manufacturer licence by the Alcohol and Gaming Commission of Ontario (AGCO). The approval, effective 14 May 2025, authorises RS to offer its games and platform services to licensed operators across Ontario.

“Securing the Ontario licence is a milestone our entire team has worked tirelessly toward,” said Adam Fonsica, Co‑Founder & COO at Random State. “Ontario not only validates the quality and integrity of our technology; it provides a launchpad for our broader North‑American expansion. We can’t wait to introduce our eInstant titles and multiplayer bingo hub to Ontario players later this year, together with a soon‑to‑be‑announced operator.”

The licence clears the way for RS to roll out its full product portfolio in Ontario:

Interactive eInstants – instant‑win games that re‑imagine traditional lottery mechanics with modern gameplay and rich visuals.

Multiplayer bingo – a complete suite of 90-, 75-, 80/60/40‑ and 30‑ball variants, featuring progressive jackpots, Pot Booster and real‑time chat hosting.

Turn‑key iGaming platform – advanced Player Account Management (PAM), certified RNG, gamification engine and a WYSIWYG game‑configuration tool that lets operators launch new games in minutes.

Random State expects its first Ontario go‑live in Q3 2025, delivering both eInstants and multiplayer bingo on day one.

The post Random State obtains Ontario iGaming licence appeared first on Gaming and Gambling Industry in the Americas.

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